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The document discusses several models of the communication process including Laswell's model which examines who says what to whom through what medium and with what effect. It also discusses Shannon and Weaver's model which incorporates the concept of noise that refers to anything that interferes with the message.

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37 views2 pages

MIL

The document discusses several models of the communication process including Laswell's model which examines who says what to whom through what medium and with what effect. It also discusses Shannon and Weaver's model which incorporates the concept of noise that refers to anything that interferes with the message.

Uploaded by

Iamrozens Wife
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Explaining the Communication Process through Models

To understand better the process of communication, here are some

models as discussed by communication scholar Denis McQuail (2005) in

his book McQuail‘s Mass Communication Theory:

1. Transmission models. Perhaps the most popular among these is

Harold Laswell‘s representation of communication as an attempt to

answer the question ―Who says what to whom, through what

medium, and with what effect?‖

Fig. 1.1. Laswell's Communication Model

The model is relatively straightforward and tells you that communication

originates from someone and their message flows through a channel,

either through sound waves or light waves, and that someone on the other

end receives the message with a corresponding effect. Later


improvements in the model were introduced by other experts in

communication. One such revision is a model by Claude Shannon and

Warren Weaver which incorporates the concept of noise that refers to

anything that interferes with the message. The model is a more

mechanical look at communication. 2

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