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Pathankot Restaurant Project Analysis

The document discusses plans to open a premium restaurant in Pathankot, Punjab. An estimated budget of 70 lakh rupees is planned, which will be used for land, infrastructure, licenses, furniture and other resources. The restaurant aims to take advantage of strong demand growth in the food services industry. While competition exists from major chains, there is no comparable restaurant in the local area focusing on quality Punjabi cuisine at reasonable prices. The report outlines the conceptual phase, market analysis, challenges and bibliography for the new restaurant project.

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Sachin Kumar Bassi
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542 views12 pages

Pathankot Restaurant Project Analysis

The document discusses plans to open a premium restaurant in Pathankot, Punjab. An estimated budget of 70 lakh rupees is planned, which will be used for land, infrastructure, licenses, furniture and other resources. The restaurant aims to take advantage of strong demand growth in the food services industry. While competition exists from major chains, there is no comparable restaurant in the local area focusing on quality Punjabi cuisine at reasonable prices. The report outlines the conceptual phase, market analysis, challenges and bibliography for the new restaurant project.

Uploaded by

Sachin Kumar Bassi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Assignment

Of
Project Evaluation
On
Project report
ON

RESTAURANT

Submitted to: submitted by:

Miss SIMPAL SOURABH MAHAJAN

MBA 4th D

Roll No:7008220397
PREMIUM RESTAURANT IN
CITY
CONTENTS

 CONCEPTUAL PHASE

 ESTIMATION
 WHY OPTED FOR RESTAURANT
 MARKET SEGMENT

 HISTORICAL AND PROJECTED RATE

 MARKET PLAYER

 OUTLOOK ON DEMAND AND SUPPLY

 MKT DRIVERS

 MARKET CHALLENGES

 SCOPE

 BIBLIOGRAPHY
Conceptual phase

Budget : 70 LAKH
Project : To START A RESTAURANT
Products : FOOD
Location : PATHANKOT
Plant layout : DHANGU ROAD
Area occupied : 3000 sq.feet
Labour : TRAINED CHEFS WITH
SPECIALITIES.
Licences: LOCAL MUNICIPAL COUNCIL.

Estimate for project

 LAND : 12 lac
 Infrastructure: 26 lac
 Licences: 1 lac
 Other resources: 3 lac
Furniture : 16 lac
 Cash in hand: 8 lac

Why opted for


restaurant
• Huge demand of food products...
• Market of restaurant grows at 14% annualy..
• No good competitor is existing in pathankot area..
• Restaurant with genuine price...as no other like
branded chains provide food at reasonable range....

THALI NON-VEG

DESERTS ALL FOOD ITEMS


FASTFOOD FASTFOOD

GROWTH RATE OF
RESTAURANTS
( IN CONSUMER NUMBERS)

MAJOR MARKET PLAYERS IN


RESTAURANT:--
VENICE

GANDOLA

ABHI INTERNATIONAL

CAFÉ COFEE DAY

MOTI MAHAL

CRYSTAL

DLM VALLEY

MARKET TREND

• ROBUST GROWTH IN FOOD SEGMENTS IN LAST 7-8 YEARS

• HIGH DEMAND IN YOUNGSTERS

• LOW COST AVAILIBILITY OF FOOD

• FREE HOME DELIVERIES

• BASIC AND SPECIAL PUNJABI FOOD

MARKET CHALLENGES

INCREASED COMPETITION
QUALITY OF SERVICE
AREA (LOCATION)
Increasing productivity – both labour and machinery

Competition from other developing markets

Increasing raw material costs – will effect OPM


BIBLIOGRAPHY
WWW.CRISINFAC.COM
WWW.RUBBERRESEARCH.COM

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