Quality                                    Raw Materials
Reliability
                                                                            Product Design
  Sustainability
                    Standard
                                         SALES OF                Product Engineer
                                          CLEANX
                                         SANITISER
            Demographics                                           Online Shop
Psychographics                                                                   Stores
    Target Age                                                                   Bazaars
            Target Life Stage                                    Word of Mouth
      Unique Features           Development          Customers         Distribution