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Maersk: Navigating CSR Challenges

Maersk, a large global shipping company, has come under heavy criticism for poor working conditions at one of its plants in China. Initially, Maersk denied the claims but then agreed to investigate after intensified media attention. The investigation found issues that needed revising according to Maersk's code of conduct. While Maersk engages in some philanthropic activities, it does not always follow its own ethical standards or consider stakeholder responsibilities throughout its global operations. The company should take a more strategic approach to CSR by creating shared values between social responsibility and business interests.

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Adam Henriques
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195 views2 pages

Maersk: Navigating CSR Challenges

Maersk, a large global shipping company, has come under heavy criticism for poor working conditions at one of its plants in China. Initially, Maersk denied the claims but then agreed to investigate after intensified media attention. The investigation found issues that needed revising according to Maersk's code of conduct. While Maersk engages in some philanthropic activities, it does not always follow its own ethical standards or consider stakeholder responsibilities throughout its global operations. The company should take a more strategic approach to CSR by creating shared values between social responsibility and business interests.

Uploaded by

Adam Henriques
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Maersk.

- World smaller, internet, globalization – consumers more educated


and demand more.
- Need for corporate transparency, year reports – both good and
bad, Mearsk of the old school ” Cult Like Culture” James C. Collins.

Lead to:
- Heavy critic of working conditions, not allowed to strike,
dangerous working conditions.
- Corporate identity portrayed on website – “all employees are
treated equally no matter location.”
- First denying everything – taking a buffering approach
(Cornelissen) claims working conditions exeed other plants –
sense giving / stakeholder information approach (Morsing)
- Intensified media attention - agrees to send manager to Don
Guan.
- Conditions investigated, revised manual in Chinese on its way
– Bridging approach/stakeholder response – sense making.

Maersk CSR
Carols Pyramid of Corporal Social Resposabillity.
- Economic responsabilities – Profit first to support local
community YES
- Legal – Obey the law, play by the rules -YES
- Ethical – do what right - NO follows law but not ethics of
workers.
Caroll: Big company – Big responsibility.
- Philanthropic- Be a good corporate citizen and donate
Amaliehaven 1985, Operahouse 2005.
A patch? Not paying taxes, no philanthropy in Don Guan
only in DK where we got power to criticize.
Schein.
- Culture is learned and evolved with new experiences.
- Culture is a pattern of basic assumptions within a given group.
(Success ex)

- Esben Rahbek and Ivanka Manic; Corporate managers important


agents in implementing vision and code of conduct.
- The COC and vision should be like underlined assumption (Schein)
both internally and throughout supply chain.
- Strong alignment vision and corporate social performance.
- Most MNE’s decentralized structure – Maersk old school,
Centralized.
Esben Rabek – misalignment between COC/Vision and corporate
social performance creates innovation and growth.
- Different background, sex , gender.

- Porter, Kramer – Link between competitive advantage and CSR.


- Responsive CSR – write a check in times of need.
- Strategic CSR – create shared values. + Vin vin situation.

Maersk Should:
- Create shared values, Both beneficial for society and company.
- Strategic CSR – Education in Don Guan – Better workforce in the
long run.
- Marriott example, Porter,
- Danish company sending 2 billion to Somalia to develop societies
and prevent pirates.
- Instead of Caroll’s Ethical Relativism – going by local ethical
standards,
- “Ethical Eperialism” stick to ethical standards from home.

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