BUSINESS ENTERPRENEURSHIP
EyeQ
Submitted by Group 11:
Anshika Saxena 1213
Mahant Kanhaiya Das 1247
Pawni Goyal 1263
Jigyasa Rangare 1299
IDEATION VIABILITY
To help solve the problem of uneasiness of Exisence of demand for glasses, ID cards, Earohones, etc.
keeping glasses safe FEASIBILITY
EYEQ is a product made out of magnets Easy availability of magnets and aluminum in the
and aluminum market at cheap cost
It is very handy and pocket friendly
DESIRABILITY
Glasses, earphones, etc. are used by numerous people
02
OBJECTIVES
To earn To To To
profits find a convenient make good adopt fair
solution to the quality product trading
problem of uneasiness by using best practices and
of keeping glasses magnets and no over-
safe. aluminum. charging.
FOUR Ps OF MARKETING
Product Price Place Promotion
Designed to look like a Easily affordable price Available on ecommerce Social media platforms
small brooch Price- Rs. 50 per piece platforms- Amazon, etc. like Instagram, etc.
Options for colours, plus delivery charges Product available at Providing free samples
depending on demand Profit- Rs. 20 as Cost of eyewear shops to friends & family
Customizable shape production- Rs. 30 Open a virtual stores Offers like buy 2 get 1
free.
04
OPPORTUNITY ANALYSIS
MARKET & DEMAND ANALYSIS RESOURCE ANALYSIS
Product has high demand in Indian market Raw materials easily available in the
Low cost and good quality increases and market at low rates
fuels demand Manpower of one person required
There are no competitors. No need of technology for the product.
FINANCIAL ANALYSIS RISK ANALYSIS
Total cost of production per unit is Rs. 30 The main risk faced by a start up is
The expected selling price will be Rs 50 competitor, since EyeQ does not have any
giving a profit of 66- 67% competitors, there is no risk there
There will be more usage of working Product is cost- effective, which will lead
capital than fixed capital. to no problems with financials.
06
Business Canvas
Company & Business Description Products & Services Line
COMPANY PURPOSE PRODUCT OFFERINGS
We don’t believe in a specific target market as the the most convenient and reliable source of storing
uses of our product are unlimited! spectacles, ID cards, badges, etc.
TEAM & ORGANISATION STRUCTURE SERVICE OFFERINGS
The team comprises of 4 Founding Members who are Extends the lifespan of eyewear.
currently pursuing their graduation in Symbiosis Helps to you keep track of the eyewear.
University, Pune. We have agreed on entering into a Helps in making the eyewear readily available.
Partnership Deed in the near future. One can carry their eyewear with style
Can also hold ID badges and manage earbuds.
07
Market Analysis Marketing Plan
TARGET MARKET Identifying the target customer- student office
students & office employees who are always on employees, etc.
the move Budget- cheapest but best quality product
retailers and wholesalers who keep eyewear Product awareness- Usage of small specs clip save your
products to help increase outreach specs from breaking into pieces.
manufactures of glasses and its cases to help To get high margins and to get the best consumer
increase awareness about the product. base.
To set our product apart from our competition, with
competitive pricing and unique design.
01
ASSUMPTIONS START UP COSTS
CONSIDERATIONS
All the raw material will be easily MATERIAL COST PER UNIT
available.
Entire marketing will be done in such a Magnet 4
FINANCIAL
way that it will end up attracting a lot
Aluminium 20
of customers.
The shape of the aluminum will be
Packaging 1
customized by a welder.
All the operations will be conducted in Logistics 2
the house, so there won’t be any
premises rent nor any electricity Operations 2
consumption.
Marketing 1
TOTAL 30
Thank You!
Submitted by Group 11:
Anshika Saxena 1213
Mahant Kanhaiya Das 1247
Pawni Goyal 1263
Jigyasa Rangare 1299
