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Tesla

Tesla's mission is to accelerate the world's transition to sustainable transport by bringing compelling electric vehicles to mass markets. Its vision is to create the most compelling car company of the 21st century by driving electric vehicle adoption. Tesla launched with higher-priced sports cars to be competitive initially and fund developing an ecosystem of energy solutions. This transitional business model allows Tesla to now offer lower-priced options to achieve its long term mission of mass adoption of electric vehicles.

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60 views2 pages

Tesla

Tesla's mission is to accelerate the world's transition to sustainable transport by bringing compelling electric vehicles to mass markets. Its vision is to create the most compelling car company of the 21st century by driving electric vehicle adoption. Tesla launched with higher-priced sports cars to be competitive initially and fund developing an ecosystem of energy solutions. This transitional business model allows Tesla to now offer lower-priced options to achieve its long term mission of mass adoption of electric vehicles.

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Tesla

Mission: Create the most compelling car company of the 21st century
by driving the world’s transition to electric vehicles

Vision: To accelerate the advent of sustainable transport by bringing


compelling mass-market electric cars to market as soon as possible.

Values: Tesla's core values comprise “doing the best, taking risks,
respect, constant learning, and environmental consciousness.”

Tesla’s vision is to “create the most compelling car company of the 21st
century by driving the world’s transition to electric vehicles,” while its
mission is “to accelerate the advent of sustainable transport by bringing
compelling mass-market electric cars to market as soon as possible.”
Tesla used a transitional business model as its ecosystem grows.
To understand what it means we need to look at Tesla’s history, and how
it developed.

Tesla was founded in 2003 by a group of engineers. The central idea


was to prove that electric cars could be as good, if not better than
gasoline alternatives.

As Elon Musk took over as a CEO, he started to roll out a strategy where
Tesla could have an entry price competitive with other cars in the market.
That is why the first car Tesla launched was a sport’s car, as its pricing
was in line with the market.

Indeed, as highlighted by Elon Musk, back in 2013:


Our first product was going to be expensive no matter what it looked like,
so we decided to build a sports car, as that seemed like it had the best
chance of being competitive with its gasoline alternatives.

Therefore, as go-to-market and entry strategy Tesla used a higher-priced


segment of the market, in seemingly sharp contrast with its mission. Yet
his was a transitional business model that enabled Tesla to be viable in
the short-term and yet achieve its mission in the long-run.

That’s because, in order to become fully viable as a business model,


Tesla needed to create an entire ecosystem, also made of energy
solutions that could enable electric cars to become competitive in terms
of convenience (meant as the ability to charge anywhere) in respect to
gasoline vehicles.

Therefore, as Tesla rolls out its business model, by enabling this


ecosystem to grow, year over year, the company can enter larger and
larger segments of the markets by offering lower-priced options, that
might make it possible for Tesla’s vehicles to achieve mass adoption.

Which henceforth prove the mission and values right for teslaa

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