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7 Ps of Marketing for Khaadi Brand

Khaadi is a Pakistani clothing brand known for hand-woven fabrics with eastern and western influences. It offers a wide variety of men's, women's, and children's clothing and accessories. The 7 Ps of marketing apply to Khaadi as follows: (1) They offer various clothing and home accessory products. (2) Pricing is based on quality, season, and promotions. (3) They have stores in major Pakistani cities and internationally. (4) Promotions include social media, advertising, and seasonal sales.

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Wasif Butt
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269 views2 pages

7 Ps of Marketing for Khaadi Brand

Khaadi is a Pakistani clothing brand known for hand-woven fabrics with eastern and western influences. It offers a wide variety of men's, women's, and children's clothing and accessories. The 7 Ps of marketing apply to Khaadi as follows: (1) They offer various clothing and home accessory products. (2) Pricing is based on quality, season, and promotions. (3) They have stores in major Pakistani cities and internationally. (4) Promotions include social media, advertising, and seasonal sales.

Uploaded by

Wasif Butt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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.

Q1
Choose a service company you are familiar with and show how each of the 7 Ps of
services marketing applies to one of its service products

Answer

Service Marketing have 7Ps which are following as


product
price
pomotion
place
people
process
physical evidence

• INTRODUCTION
It is started by Shamoon Sultan with offering customers Kurtas and loose fabric made from
.hand-woven fabric
.Hand made fabric with blend of both eastern and western touch •
.It is one of the multinational Pakistani Clothing Brand •
Biggest selling shop in Pakistan at Dolmen Mall Clifton, Karachi with total of 22,000- •
.square-feet
PRODUCTS
.Variety of men and women clothes. • Variety of all kids clothes •
.Accessories. • Home Accessories •
CLOTHING
ACCESSORIES .
Variety of Shoes, Variety of Shoes , Variety of Clutches, Variety of Duppatta’s
Variety of stoles ,Variety of Bags , Variety of Necklace Variety of Notebooks
Variety of Perfumes (Perfumes) Variety of Sunglasses (Sunglasses) Variety of Wallet
(Woman’s Wallet)
HOME ACCESSORIES
Coasters And Placemats Table Covers And Runners Crockery .
PRICE
.Based on the quality of products. • Based on the seasons. • Based on the offer Freebies •
PLACE .
First outlet was opened at Zamzama Shopping Mall Karachi and then in different other cities
of Pakistan. • Khaadi has its international outlets in UAE, Canda and USA. • Shops are
opened at • Lahore • Karachi • Rawalpindi • Islamabad • Faisalabad • Sialkot and so on. •
Peshawar • Gujranwala • Gujrat • Hyderabad • Rahim Yar Khan • Multan
PROMOTIONS
Brand image, or Logo Network
Rely on the power of social networks Advertisement Season Sales .
Build business partnerships with other organizations Offer freebies Shopping bags .
Develop relationships with your customers Encourage customers to talk about their .
experience using your business outlets
People
The marketing mix of Khadi by Raymond Making Khadi a Fabric of Choice also places an
essential main focus on people development and people building This is on the grounds that
Khadi by Raymond Making Khadi a Fabric of Choice understands the significance of
.representatives in building solid client connections
Process
Khadi by Raymond Making Khadi a Fabric of Choice has coordinated and orderly cycles set
up to ensure that the business encounters steady development
Physical evidence
The actual proof is likewise significant in the showcasing system for Khadi by Raymond
Making Khadi a Fabric of Choice as it runs after impacting the shoppers for the brand and its
contributions. The actual proof for Khadi by Raymond Making Khadi a Fabric of Choice
include: Store atmosphere

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