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Carton Lab: Brand Brainstorming Round 1

1. The document appears to be brainstorming ideas for carton packaging design by a company called Gulf Carton Factory Co. It includes proposed color schemes using primary and secondary colors, font styles, and pattern icons. 2. Examples are given of misuses of a logo to avoid, such as distorting, dismembering, or placing the logo on busy images or colored backgrounds. 3. The document emphasizes maintaining the integrity and aesthetics of the logo across all brand communications.

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Aan kurniawan
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76 views14 pages

Carton Lab: Brand Brainstorming Round 1

1. The document appears to be brainstorming ideas for carton packaging design by a company called Gulf Carton Factory Co. It includes proposed color schemes using primary and secondary colors, font styles, and pattern icons. 2. Examples are given of misuses of a logo to avoid, such as distorting, dismembering, or placing the logo on busy images or colored backgrounds. 3. The document emphasizes maintaining the integrity and aesthetics of the logo across all brand communications.

Uploaded by

Aan kurniawan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand


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CARTON LAB
Brand Brainstorming
Round 1

Design by
Gulf Carton Factory Co.


‫ 
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‫‪Full Version‬‬
‫اﻟﻨﺴﺨﺔ اﻟﻜﺎﻣﻠﺔ‬

‫
 
  ‬ ‫‬
  
 

  
 
 
  
 

BRING IT TO LIFE..

BRING IT TO LIFE..

  
 
 
  
 



  
 
 
  
 

PRIMARY COLORS
‫اﻷﻟﻮان اﻷﺳﺎﺳﻴﺔ‬

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‫ 
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‫‪SECONDRY COLORS‬‬
‫اﻷﻟﻮان اﻟﺜﺎﻧﻮﻳــﺔ‬

‫†‬ ‫€‬ ‫‬


‫‡ ‬ ‫ƒƒƒ ‬ ‫‡  ‬
‫‪
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‫‚ ƒ‬ ‫­­‪ƒ ‬‬ ‫­­‬
‫ ‪  ­ ‬‬ ‫‪ƒ   ‬‬ ‫ ‪­ ‬‬

‫
 
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‫ 
  ‬

‫‪PRIMARY FONTS‬‬
‫اﻟﺨﻄﻮط اﻷﺳﺎﺳﻴﺔ‬

‫‪Cairo‬‬
‫‪Bold‬‬ ‫‪ExtraLight‬‬
‫ﻛﺎرﺗﻮن ﻻب‬ ‫ﻛﺎرﺗﻮن ﻻب‬
‫‪Light‬‬
‫ﻛﺎرﺗﻮن ﻻب‬
‫‪SemiBold‬‬ ‫‪Regular‬‬
‫ﻛﺎرﺗﻮن ﻻب‬ ‫ﻛﺎرﺗﻮن ﻻب‬

‫
 
  ‬ ‫‬
‫ 
  ‬

‫‪SECONDRY FONTS‬‬
‫اﻟﺨﻄﻮط اﻟﺜﺎﻧﻮﻳﺔ‬

‫ 
 ‬
‫‬ ‫­‪  ‬‬
‫‬ ‫   

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‫  ‰†ˆ„„‡ ‬ ‫ ‬

‫
 
  ‬ ‫‬
‫ 
  ‬

‫‪PATTERN ICON‬‬
‫أﻳﻘﻮﻧﺎت اﻟﺰﺧﺮف‬

‫
 
  ‬ ‫‬
  
 

  
 
 
  
 

LOGO MISUSE
‫اﻻﺳﺘﺨﺪاﻣﺎت اﻟﺨﺎﻃﺌﺔ ﻟﻠﺸﻌﺎر‬

BRING IT TO LIFE.. BRING IT TO LIFE..


BRING IT TO LIFE..

x x x
‫ﻻ ﻳﺠﻮز ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺸﻌﺎر‬ ‫ﻻ ﻳﺠﻮز ﺗﻐﻴﻴﺮ اﻟﻌﻼﻗﺔ ﺑﻴﻦ ﺣﺠﻢ اﻟﺸﻌﺎر و اﻟﻬﻴﺔ اﻟﻤﻜﺘﻮﺑﺔ‬ ‫ﻻ ﻳﺠﻮز اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﺑﺎﻷﻟﻮان اﻷﺳﺎﺳﻴﺔ ﻋﻠﻰ ﺻﻮرة‬
Do not distort the logo Do not alter the proportions of the logo Do not place the logo directly on crowded images

BRING IT TO LIFE.. BRING IT TO LIFE..

x x
‫ﻻ ﻳﺠﻮز ﺗﻔﻜﻴﻚ أو ﻗﻄﻊ أي ﺟﺰء ﻣﻦ اﻟﺸﻌﺎر‬ ‫ﻻ ﻳﺠﻮز اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﺑﺎﻷﻟﻮان اﻟﺤﻘﻴﻘﻴﺔ ﻋﻠﻰ ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ‬
Do not dismember or remove any element of the logo Do not place the logo on colored backgrounds

‫ﺗﺒﻴﻦ ﻫﺬه اﻟﺼﻔﺤﺔ ﺑﻌﺾ اﻻﻣﺜﻠﺔ ﻋﻠﻰ ﻣﺎ ﻻ ﻳﺠﺐ ﻓﻌﻠﻪ ﻟﻠﺤﻔﺎظ ﻋﻠﻰ ﺳﻼﻣﺔ اﻟﺸﻌﺎر و ﺟﻤﺎﻟﻴﺘﻪ‬
This page showcases some examples of what not to do to maintain the integrity of the logo across all brand communications

  
 
 
Thank you

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