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Media Convergence

Facebook is an example of social media, which is a product of media convergence. Media convergence is defined as the merging of different forms of media like print, television, radio, and the internet into a single digital medium that can be accessed across multiple devices. It involves the co-existence of traditional and new media platforms and allows media content to flow across different formats.

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Kryna Ciana
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349 views1 page

Media Convergence

Facebook is an example of social media, which is a product of media convergence. Media convergence is defined as the merging of different forms of media like print, television, radio, and the internet into a single digital medium that can be accessed across multiple devices. It involves the co-existence of traditional and new media platforms and allows media content to flow across different formats.

Uploaded by

Kryna Ciana
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Previously, we have learned that new media is more flexible compared to traditional media.

New media
is a digital media which is interactive, incorporates two- way communication, and involves some form of
computing. Social media in particular offers different ways of presenting information e.g., through blogs,
vlogs, podcasts, infographics, etc. Social media is a form of electronic communication (such as web
sites) through which people create online communities to share information, ideas, personal messages,
etc. Facebook is an example of social media also known as social network, which is a product of media
convergence.

What is media convergence? According to Chakavaneh and Bogen (2007), “Media convergence is a
theory in communications where every mass medium eventually merges to the point where they
become one medium due to the advent of new communication technologies." Therefore, media
convergence is sum up as: the co-existence of traditional and new media; the co-existence of print
media, broadcast media (radio and television), the Internet, mobile phones, as well as others, allowing
media content to flow across various platforms; the ability to transform different kinds of media into
digital code, which is then accessible by a range of devices (e.g. from the personal computer to the
mobile phone), thus creating a digital communication environment

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