BizCafe Report

Introduction:
Good day cafe provides quick, efficient, and quality coffee and service to our customers.
Since the customer base centers around college students, good day cafe aims to create a
comfortable and relaxed atmosphere through tour cafe. Because our customer base targets a
younger demographic, good day cafe advertises our cafe as a great place for college students to
spend their time enjoying coffee, baked goods, and doing homework or studying for exams.
When dealing with situations that cause disturbance to the customers or the staff of good day
cafe, we respond efficiently and always look towards the best interest of our customers and the
safety of our staff.
Instead of advertising an ambiance that caters to people looking for trendy cafe locations,
good day cafe steers towards college students looking for a stress-free and productive
environment. By using the “green” furniture, it decorates the restaurant in a neutral tone that
doesn’t cause too much a distraction away from our focus on providing top of the line coffee. By
creating an easily likable ambiance for our customers to relax in, it draws in customers already
satisfied with the feel of the cafe.

Major Decisions:

● Differences and Progress:

○ Some major decisions that were made were how long we should be open on the
weekends, the type of coffee we serve, and the prices of our coffee. Depending on
the type of coffee we chose the sell, determined the prices we would sell our
coffee at. For example, if we were to have decided to sell organic coffee then out
coffee prices would be higher since the coffee beans cost more. Instead, good day
cafe sells high quality coffee, meaning our coffee prices aren’t as high compared
to the organic coffee. Therefore, we decided to sell our coffee at $3.50 for a
medium cup. Until we had to decide the prices for the other sized cups when we
were able to have access to small and large cups. Our prices seem to match well
with the customer’s needs and are not too overpriced. As for sustaining the
progress of our hours of operations on the weekends, in the beginning, we decided
to open later on the weekends but then stay open later. We figured staying open
later would benefit the college students who needed to stay up late working on
school work; also the purpose of opening later was because students and
professors don’t need to be up early for work or class. Then after the customer
survey, we discovered that they were not happy with our hours so we decided to
change our weekend hours. Now, good day cafe is open from 7 am-10 pm on
weekdays and weekends.
● Surprises about running the cafe:
○ Aside from the major decisions, what surprised me the most about running the
coffee shop was being able to satisfy the customers. When we first did the
customer survey, the only part about good day cafe they liked was the ambiance.
After that, we realized that we needed to re-evaluate the decisions we were
 making to run our cafe. In regards to ways we tried to bring up our customer
satisfaction, we added baked goods, adjusted the number of servers we have and
expanded the hours of operation for the cafe. The change the brought up our
customer satisfaction the most was increasing the number of servers. In the
customer survey given, we were only awarded one star for our service because the
number of servers we had then was not able to tend to the customers as quickly,
causing them to wait a long time for their coffee.
● Key Changes:
○ The key change that was made by my group and myself was increasing our
number of servers. During the first couple of weeks, we had a customer survey
done so we could get valuable feedback. In the survey it was clear that our
customers were not happy with our service, considering it got only one or two
stars. So in order to bring up our customer satisfaction, we increased the number
of servers and managers, along with increasing the number of hours good day
cafe was open. Increasing our hours caused an increase in customer satisfaction
and catered better to our targeted customer groups. By being open longer on the
weekends, especially at night, it allows students to have a place to stay up late and
work on school-related activities and work.
● Possibility of Changes:
○ Since in the beginning good day cafe started off in first and we didn’t really drop
that far down in the rankings throughout the 13 weeks, I don’t think I would
change anything. Except for maybe the few weeks in between the semester when
our cafe fell pretty low in the rankings. The reasoning for that u believe is the fact
that my group didn’t communicate together completely as we should have. Such
as not making all the decisions together since there were times when not all the
members showed up to class. Besides that downfall though I believe we did pretty
well running a cafe. Once we found out the negatives in our company, we fixed
them quickly to bring up customer satisfaction and increasing sales and capacity.
Even though we did not remain at the top like I hoped we would throughout the
13 week period, the decisions made and our performance as a team and company
wouldn’t change or say we gave up like what most teams do towards the end of
the semester.
● Takeaways:
○ In the end, I learned that creating a business takes a lot more time and mistakes to
get it at a consistent pace. My team could have done a little better in our
performance since our cafe ranking did fall a couple of times during the semester.
Although the simulation didn’t include all the decisions that had to be made when
running an actual business, the decisions we needed to make were enough to
cause a general understanding of how each decision is very important. Changing
something small, such as taking away one server than usual or not purchasing
enough coffee can cause upset customers and a waste of money for emergency
overpriced local coffee.