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Store Question A Ire

This document contains a survey about promotional strategies used by apparel and accessories stores in Pune. It asks store owners questions about the promotional tools they use, which tools provide the best returns, and which promotional activities from other stores have impressed them. The survey also asks about advertising and promotions during different times of year like festivals and wedding season. Additional questions cover in-store promotions, budgets, customer databases, and self-ratings of promotional effectiveness. The purpose is to perform a comparative analysis of promotional strategies in Pune and design more effective promotions.

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52 views4 pages

Store Question A Ire

This document contains a survey about promotional strategies used by apparel and accessories stores in Pune. It asks store owners questions about the promotional tools they use, which tools provide the best returns, and which promotional activities from other stores have impressed them. The survey also asks about advertising and promotions during different times of year like festivals and wedding season. Additional questions cover in-store promotions, budgets, customer databases, and self-ratings of promotional effectiveness. The purpose is to perform a comparative analysis of promotional strategies in Pune and design more effective promotions.

Uploaded by

wellbablu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Topic -- comparative analysis of promotional strategic of apparel and

accessories in Pune and designing effective promotional strategic

SOFT, PUNE

1. Which promotional tools you use to increase in sale?


TV advertising radio banner
poster hoarding
Flyers in newspaper newspapers window display
in store promotion
Magazine offers / gifts / discount
Others _______________

2. Which promotional tool has given you the best return till
yet?
TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Others _______________

3. Which promotional activities of market have impressed you


the most?
TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Others _______________


4. Which part of the year do you advertise most?

5. How do you advertise during festival?


TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Others _______________

6. How do you advertise during wedding season?

TV advertising Radio banner

Flyers in newspaper Hoarding

poster

window display Magazine

newspapers

in store promotion Offers / gifts / discount Others _______________

7. Have you ever invited local celebrities or politician at your


store as a part of promotion?
Yes no
______________________

8. Which object do you prefer to use for window display?


Mannequin posters signage
others _____________

9. How do you advertise at the time of sale?


10. Which type of roadshow you use for creating a buzz?
Competition makeover song/ dance programme
others_____________

11. How much you spend on promotion per annum?

RS 0 – 5000 RS 5000 – 10000 RS 10000 –


50,000 RS 50,000 +

12. What are the barriers that you face while doing promotional
activities?

13.What kind of music do you play in your store?

Instrumental classical western


do not play
Others____________________________

14.Do you have your business card?

YES NO

15.What kind of free gifts do you give as a part of sales


promotion?
Discount Coupons calendar accessories
gift do not give
Others_____________________________

16.Do you keep the data base of your customer?

YES NO

17.Which is the best store in terms of promotion and sale in


Patna, excluding your store?

18. In terms of promotion and sale , rate yourself on a scale of


10?
1 2 3 4 5 6 7
8 9 10

Name of the respondent: ________________________________


Signature: ________________________________
E-mail id-- ___________________________________

The above information is only for the part of classroom discussion, mfm, nift and it will not
be disclose to anybody in any case.

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