Home Study tools
My courses
My books Career Life
Find solutions for your homework Search
home / study / business / operations management / operations management questions and answers / case study. for your better understanding, let u…
Question: Case study. For your better understanding, let us practice how t… Post a question
Answers from our experts for your tough
homework questions
Enter question
Continue to post
7 questions remaining
Snap a photo from your
phone to post a question
We'll send you a one-time download
link
888-888-8888 Text me
By providing your phone number, you agree to receive a one-time
automated text message with a link to get the app. Standard
messaging rates may apply.
My Textbook Solutions
Mechanics of A First Book Fundamental
Materials of C++ s of...
6th Edition 4th Edition 9th Edition
View all solutions
Show transcribed image text
Expert Answer
Romakeshri answered this
Was this answer helpful? 0 0
618 answers
a)
The advertising campaign was for brand awareness as AFLAC
identified that people don’t know AFLAC as
the insurance firm
instead the name like state farm, prudential was positioned as
insurance firm in the
consumers mind. Finally AFLAC advertises as
AFFLLAAACCK to create the brand awareness. AFLAC was
successful in
creating the brand awareness and was expecting to sell more
insurance product to the
consumer. But the part that AFLAC missed
was that it didn’t aimed to increase the knowledge about its
product. Now the consumer knew that AFLAC is an insurance firm but
consumer donot knows what kind of
insurance product of AFLAC is
better than other competitors in the market.
AFLAC specialises in the supplementary disability insurance and
has over 3/4th of revenue form this
product but only 30%
of the consumer who knows AFLAC knows the particular insurance
product AFLAC
specialises in.
Thus the product knowledge is the major reason tha the
advertising campaign dis generate less than the
expected revenue
for AFLAC.
b)
Hierarchy of Effects
model
Brand awareness-Throuugh advertising campaign as AFLAC did in
the right way
Product knowledge- Through internet or retail outlet and
promoting any successful product in the
advertising campaign.
Linking- It should ensure that customer likes your product
Preference- Making consumer to prefer this product to other
competitive product
Conviction- Creating customer desire to purchase the
product
Purchase-Finally making consumer to purchase the product
Comment
Practice with similar questions
Q: Case study. For your better understanding. let us practice how to design an effective IMC strategy with target customers
for marketing communications while considering its maximum effectiveness. Read the following marketing case and
consider your creative ways to figure out what types of major marketing tasks should be identified to solve the implicit
communication problem(s) given...
A: See answer
Up next for you in Operations Management
Case study. For your better
1. a. List two different
understanding, let us
(existing) businesses that you
practice how to design an
believe are operating as a
effective IMC strategy with … learning organization
(remember you cannot
See more questions for
choose the same
subjects you study
business/company as
another student) Explain how
See answer See answer
Questions viewed by other students
Q: Read the following short case and consider how to design an
effective IMC strategy to communicate the value
proposition with
target customers in order to improve its maximum effectiveness.
Specifically, figure out how to produce
the maximum effectiveness
of promotional activities across the stages of any consumer
response process models.
If it
Quacks Like a Duct?
(By Zikmund and...
A: See answer
Q: AFLAC: Marketing Research Quacks a Duck AFLAC Incorporated
(www.aflac.com) sells supplemental health and life
insurance. In
the United States, AFLAC is known for its policies that “pay cash”
to supplement or replace a policyholder’s
income when an accident
or sickness prevents the policyholder from working. In 1989, the
Columbus, GA, American
Family Life Assurance Company adopted...
A: See answer
Show more
COMPANY LEGAL & POLICIES CHEGG PRODUCTS AND SERVICES CHEGG NETWORK CUSTOMER SERVICE
About Chegg Advertising Choices Cheap Textbooks Mobile Apps EasyBib Customer Service
Chegg For Good Cookie Notice Chegg Coupon Sell Textbooks Internships.com Give Us Feedback
College Marketing General Policies Chegg Play Solutions Manual Thinkful Help with eTextbooks
Corporate Development Intellectual Property Rights Chegg Study Help Study 101 Help to use EasyBib Plus
Investor Relations Terms of Use College Textbooks Textbook Rental Manage Chegg Study
Jobs Global Privacy Policy eTextbooks Used Textbooks Subscription
Join Our Affiliate Program DO NOT SELL MY INFO Flashcards Digital Access Codes Return Your Books
Media Center Honor Code Learn Chegg Money Textbook Return Policy
Site Map Honor Shield Chegg Math Solver
© 2003-2021 Chegg Inc. All rights reserved.
