Customers now have an overwhelming abundance of choice.
Customers always have their wants and needs, respectively, in their everyday life. Essential commodities
such as food, potable water & electricity, medicines, and for this time of pandemic mask and alcohol and
maybe also the controversial face shield may include to the list, and that is an example of basic needs.
For the wants of people or human beings, it may include jewelry, bags, high-end cellphones and gadgets,
and fine dining restaurants. As days, weeks, months, and years went by, the want and needs of people
could not stop also. Their unlimited choices of what they want to purchase are overwhelming. In a blink
of an eye, they can switch things for what they can buy. Moreover, in our opinion, companies need to be
flexible, and innovation is the key to success to cater to the abundance of the overwhelming choice of
customers in the market.
The most important single thing is to focus on your customers.
Every companies dream and goal is to expend more and have a higher income and number of sales in
every quarter of each year. In order to reach this ultimate goal is to have an efficient number and
repeating customers. Customers dictate the company’s future. When the time comes, and the company
may decrease its customers, it is a significant harmful problem. It is vital to establish yourselves as a
known company for its product quality and integrity. To establish this excellent foundation, the
company must focus on the principal aspect to help the team achieve its goals, and it is via winning the
hearts of each customer.
Providing outstanding customer value has become a mandate for management
Customers' feelings about a particular product are requisite for the team or the management of each
brand business. In order to do its vision and mission to provide an excellent and give the best possible
product for each customer is essential. The mandate of each team is to have repeating customers
market their products for free and gives important opinions on how they can improve more and go with
the wants and the market moves of new innovated ideas. It is very needy this time because not all
customers have a firm and stable work, so the company needs to be budget-friendly without affecting
its quality to satisfy and for the customers to feel their reward of everyday hard effort and
determination.
11-15. Why is it important for marketers to consider customer expectations and satisfaction?
It is important because understanding and knowing customers' expectations and satisfaction help your
business or company to attract to buy your products and services. Also, this affects customer loyalty. All
customers are different and their needs, so to prevent souring of the customer relationship, you must
carefully set and meet customer's expectations and satisfaction. It creates a bond, which is very healthy
for the association. Your marketing should mainly base on customer expectations because without
understanding customer expectations and satisfaction. You can't attract the people you most want to
buy your products and services
16-20. Would you consider the Marketing strategy - “Under promise and over deliver strategy” as
unethical? Why or why not? Give a scenario.
21-25. Elaborate on the phrase “Customers are the lifeblood of every industry”. (JABEZ)
Business is like a human body. It has its systems that help the body or business and industries to
continue living at most and in full potential. Customers find many ways to thoroughly used it allot
money or budget in the product invested or bought. It is not easy to find and to have money these days
and during the pre-pandemic era. Suppose the pre-pandemic era money is hard to earn how much more
in this time of the pandemic. It is vital to communicate, and it is essential to interact, speak and
understand each situation of your customers. It would be best to learn to adapt and interact with them
to feel necessary to your company or business. Every money or peso counts, but also the more the
customer value should be valued. The customers cannot buy everything with cash. More importantly, to
make them happy, to make them happy, to help, and in even a small way to give them what they dream
in their respective life.
26-30. Why do marketers need to continuously innovate and improve their products? Cite an example.
We’ve all heard the phrase “adapt or die,” and this is a universal truth for businesses to achieve success
in today’s modern world. Take, for example, the massive expansion in technological advancements in
the past decade; because of this extreme growth, businesses have been a force to adapt and expand
more than ever before. - improving or replacing business processes with increasing efficiency and
productivity, or to enable the business to extend the range of quality of existing products and services -
developing entirely new and improved products and services - often to meet rapidly changing customer
or consumer demands or needs - adding value to existing products, services or markets to differentiate
the business from its competitors and increase the perceived value to the customers and markets
