Using Industry Average Multiples For Valuation
Using Industry Average Multiples For Valuation
Bhargav Maniar
Senior Associate, ICICI securites Ltd.,
Email : maniarbhargav@gmail.com
Introduction
A company will get valued/re-valued on multiple occasions such
as raising capital, sale of business, swap of shares, issue of stock
options, etc. Valuation of publicly traded securities is quite
straightforward and often regulated for different events, while
Abstract valuation of thinly traded or un-traded securities requires some
special approaches. There are three main approaches to security
Valuation of equity shares of a company is an valuation such as discounted cash flows, asset based valuation
important exercise and is performed on multiple and comparables. Comparables are regarded as one of the most
occasions, be it investment decision in a useful and practical method. Ideal approach within comparables
particular company, merger, acquisition, is to find out a publicly traded company which is exactly like the
restructuring, public issue, etc. Using industry company being valued and adopt an appropriate multiple as
average multiple is a common practice, valuation metric. Finding such a company is a challenge. Even if a
especially when an unlisted security is to be company is financially alike, many non-financial factors such as
valued. general market reputation, stock liquidity, etc. could be influenced
The study looks at eight industries and attempts its valuation of a particular stock.
to derive (a) which is the most stable industry Experts often use industry average multiples to counter this
average multiple by using the statistical tool anomaly. They could be used on a stand-alone basis or along-with
coefficient of variation and (b) which would be a set of exact comparables. The articles analyses the concept of
the most important financial performance industry multiples in eight industries: Private sector banks, Public
parameter, which could be driving multiple of a sector banks, General food processing, Agri Inputs, Edible Oil,
particular security within the industry by using Rice, Sugar, Plantations (tea, coffee, flowers) and Auto-
statistical tool of coefficient of correlation. components and tries to answer two questions:
Which is the most appropriate industry average multiple? The
Keywords: Industry average multiple, valuation, criterion used is co-efficient of variation. Multiples used are Market
market capitalization, book value, coefficient of Capitalisation (MCap) / Profit After Tax, Enterprise Value (EV) /
variation/correlation Earnings Before Interest Taxes Depreciation and Ammortisation
(EBITDA), MCap/Book Value, MCap/Sales
Which factor is the major driver of a multiple in a particular
industry? The author has calculated co-efficient of correlation
between different multiples and factors like revenues, 5 year
revenue growth, margins, total assets, provisions, Return on
Equity (ROE), Net worth.
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EV/EBITDA was the most stable multiple followed by again discounted to calculate present value of terminal
Mcap/PAT (similar to P/E ratio). Revenue, net-worth and cash flow.
margins were important drivers. This approach is well recognized, but is not widely used
due to the following limitations:
Background The model involves a number of assumptions – (i) Entire
There are many situations wherein a company will get set of assumptions going into calculation of financial
valued/re-valued such as raising capital, sale of projections, (ii) Market risk premium, (iii) Long term
business, swap of shares, issue of stock options, etc. growth rate, etc. which makes it very subjective. The
While, valuation is easy and fairly regulated (SEBI, the method does not work with firms which have un-utilised
regulator in India has defined how a security is to be assets, are in the process of re-structuring, which do not
valued for different purposes) for a publicly traded have positive operating cash flows, etc.
company, valuation of a thinly traded or un-traded
securities requires some special approaches. At times, Comparables:
analysts also value a well-traded company to determine One of the most preferred methods of valuing a company
whether it is value fair or if there is any possible up-side. is comparing it with a publicly -
Different approaches to valuation are as described traded company of similar nature – called relative
below: valuation. It is also the most intuitive method – we
practice it in pricing almost everything – real estate, items
Figure 1 of daily usage, etc. In relative valuation, the value of an
Different valuation methods asset is derived from the pricing of 'comparable' assets,
standardized using a common variable such as
Equity Value earnings, cash flows, book value or revenues.
(Damodaran on Valuation: Security Analysis for
Asset Value DCF Comparables
Investment and Corporate Finance, by Ashwath
PAT
Damodaran, Wiley Finance)
A publicly traded peer is identified and compared to the
EBITDA company under consideration in terms of various
Fig. 1 Book Value valuation parameters like – Price to Earnings, Price to
Sales, etc. Book, Price to Sales, Enterprise Value / EBITDA which
ever is applicable and accordingly the value of the
company/security under consideration can be
calculated, e.g. If a comparable company is traded at 15
Asset Value: times its earnings, the earnings of the company under
Asset based approaches – such as book value (asset consideration are multiplied by 15 to calculate its value.
less liabilities as reflected in books of accounts) and The approach is fairly simple, however, the challenge lies
realizable value (market value of asset less liabilities) in finding an exact comparable. There can be many
are more relevant when the company/vehicle is differentiating factors, and some of them could be quite
wound-up or dissolved in any manner. stark.
Discounted Cash Flow (Discounted Cash Flow to the The pricing of the publicly traded peer would also be
Firm): influenced by many non-objective factors like: general
Discounted cash flow is, theoretically, the best market perception, promoter reputation, adverse market
valuation method. The company calculates its rumors, low liquidity in specific stock, low level of public
projected financial performance. These projections and holding, etc.
their assumptions are vetted against market factors, In light of these, many analysts and industry experts use
expert opinions. industry-average multiples, on a stand-alone basis as
Once the parties are confident with projections, cash well as to moderate/rationalize multiples of an individual
flows of the company (called Cash Flow to the Firm) are or group of comparables.
calculated as follows: EBIT X (1-Tax Rate) Less Working This brings us to the questions which the article intends
Capital Changes Less Capital Expenditure Add to ponder over:
Depreciation. Which bench-mark should be used? Every industry has
An important component of DCF based valuation is the two or three popular benchmarks, which appropriately
Terminal Value. Last year in the projection period is capture financial and operative strengths, such as the tea
capitalized as: Cash flow in terminal year X (1+ perennial gardens are valued at certain times of their sales, so are
growth rate) / (WACC – perennial growth rate). This is
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Vol.1(1) ISSN : 2319-9628
football clubs. Manufacturing industries are valued at used Price to Earnings per share (P/E), and Mcap/Book
certain time of their EBITDA or PAT as the case may be. Value is similar to Price to Book value per share (P/B).
However, if an industry average is to be used, high The following financial performance parameters were
degree of variability in the multiple will compromise its selected for analysis:
reliability. Revenues of latest available financial year, 5 year
Another question is what drives a company's valuation. revenue growth, margins (PAT margin for banks and
The range in multiples in many industries tends to be EBITDA margins for others), total assets, provisions,
quite high. Some tangible financial factor could be an Return on Equity (ROE), Net worth
important driver/differentiator for a company. Which
would be the driver in a particular industry? Analysis
The article attempts to answer these questions via an Private Sector Banks
exercise on 214 companies in 8 different industries. The The following banks were analysed within private sector
author has: banks:
Chosen 8 industries based on his past work experience HDFC Bank Ltd., ICICI Bank Limited, Axis Bank Limited,
Selected different publicly listed companies in each IndusInd Bank Limited, Yes Bank Ltd, Federal Bank
industry Limited, ING Vysya Bank Limited, The Jammu & Kashmir
Derived their multiples and financial parameters from Bank Limited, Karur Vysya Bank Ltd., South Indian Bank
various databases Limited, City Union Bank Ltd., Karnataka Bank Ltd,
Checked the variability of industry averages of multiples Development Credit Bank Ltd., Lakshmi Vilas Bank
by using the statistical tool - co-efficient of variation to Limited.
answer the first question (most reliable benchmark)
Run correlation between a particular industry relevant Table 2
bench-mark such as 5 year growth, margins, etc. and the Results of private sector banks
multiple – e.g. correlation between P/E ratios and book Banks (private) Multiple
size in banking industry to answer the second question. Mcap/Book
Parameter Mcap/PAT Mcap/Assets Mcap/Sales
The breakup of companies across industries is as Value
follows: Mean 8.40 0.09 0.88 1.19
StdEv 5.43 0.08 0.82 0.93
Table 1 Coeff of Variation 0.65 0.99 0.93 0.78
Sectors and number of companies used in analysis
Correlation between multiple & parameter
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Table 5 Rice
Results of specialised agri inputs Rice is also a typical sector within food processing. Most
of the publicly traded rice companies have focused on
Agri Input Multiple basmati rice. Basmati is a famous variety of aromatic rice
Mcap/Book and has large export market in the middle east, Europe
Parameter Mcap/PAT EV/EBITDA Mcap/Sales
Value
and US. The following companies were analysed:
Mean 11.27 8.53 0.98 1.68 Khushi Ram Behari La, Usher Agro, LT Food, Lakshmi
StdEv 9.64 5.11 1.28 1.87 Energy and Foods, Emmsons International, Chaman Lal
Coeff of Variation 0.86 0.60 1.30 1.11 Setia Exports, GRM Overseas.
Correlation between multiple & parameter The sector showed better stability of Mcap/PAT followed
Revenue -0.36 0.25 0.04 0.11 by Mcap/Book Value. Within Mcap/PAT EBITDA margin
Past 5 year growth -0.18 0.25 0.26 0.40
showed the highest correlation at 0.86.
EBITDA Margin -0.88 -0.08 0.71 0.11
Table 7
ROE 0.02 -0.03 0.40 0.48
Results of rice
Net Worth 0.33 0.66 0.48 0.53
Rice Multiple
Table 5 Mcap/Book
Edible Oil: Parameter Mcap/PAT EV/EBITDA Mcap/Sales
Value
Edible oil is a special segment within food processing. Mean 6.12 7.94 0.16 0.68
The sector is characterized by high level of imports, StdEv 2.27 3.95 0.13 0.30
benchmarking with international prices, low regulations
Coeff of Variation 0.37 0.50 0.83 0.44
compared to commodities like rice and pulses, etc. The
following companies were anlysed: Correlation between multiple & parameter
Ruchi Soya Industries, Sanwaria Agro Oils, Rasoya Revenue 0.42 0.68 0.16 0.17
Proteins, Gujarat Ambuja Exports, Jayant Agro- Past 5 year growth -0.70 0.47 -0.92 -0.98
Organics, JVL Agro Industries, Vippy Industries Limited, EBITDA Margin 0.86 -0.60 0.59 -0.25
Vimal Oil & Foods, Raj Oil Mills, BCL Industries, Hind ROE -0.77 0.12 0.11 0.73
Industries, Kriti Nutrients, Vijay Solvex, Sam Industries, Net Worth 1.00 -0.17 0.55 -0.30
Modi Naturals, Natraj Proteins, Poona Dal & Oil
Table 7
Industries
Sugar:
Table 6 Sugar is one of the largest organized sectors in agri
Results of edible oil processing. The sector has many large companies like
Edible Oil Multiple
Renuka Sugars, Bajaj Hindustan, etc. The sector also
Mcap/Book
has some typical features like minimum procurement
Parameter Mcap/PAT EV/EBITDA Mcap/Sales
Value price, cyclical production, concentrated production in
Mean 11.10 6.43 0.21 1.53 Asia and South America, etc. The following companies
StdEv 9.77 4.18 0.27 2.20
were analysed:
Coeff of Variation 0.88 0.65 1.31 1.44
E.I.D. – Parry, Bajaj Hindusthan, Bannari Amman Sugars,
Triveni Engineering, Andhra Sugars, Dhampur Sugar
Correlation between multiple & parameter
Mills, KCP Sugar, Ponni Sugars (Erode), Ugar Sugar
Revenue 0.43 -0.12 -0.12 -0.03 Works, Dalmia Bharat Sugar, Thiru Arooran Sugars, Sri
Past 5 year growth -0.28 -0.36 0.99 -0.20 Chamundeswari, Piccadily Agro, Vishnu Sugar Mills,
EBITDA Margin -0.01 -0.03 0.51 0.16 Kesar Enterprises, Piccadily Sugars, Indian Sucrose
ROE -0.20 -0.12 0.58 0.61 EV/EBITDA showed lowest co-efficient of variation
Net Worth 0.38 -0.14 -0.11 -0.04 (0.44). The multiple showed highest correlation with net
worth, followed by revenue.
Table 6
Table 13 Abbreviations:
Results of general correlation analysis Coeff – Coefficient
EBITDA – Earnings Before Interest Tax Depreciation
Mcap/Book Mcap/Total and Ammortisation
Parameter Mcap/PAT EV/EBITDA Mcap/Sales
Value Assets
DCF – Discounted Cash Flows
Revenue -0.03 0.19 0.08 0.01 -0.10
P/E – Price to earnings per share
Past 5 year growth -0.07 -0.09 0.01 -0.03 0.34
P/B – Price to book value per share
EBITDA /PAT Margin 0.01 0.00 0.44 0.11 0.59
Mcap - Market Capitalisation
ROE -0.10 0.15 0.37 0.63 0.32
PAT – Profit after Tax
Net Worth -0.04 0.27 0.11 -0.0 20.18
Total Assets 0.07 NA 0.06 0.07 0.06
ROE – Return on Equity
Provisions -0.05 NA -0.09 -0.07 -0.10
StdEv – Standard Deviation
Table 13 SEBI – Securities and Exchange Board of India
Limitations
The following are some limitations of this analysis.
Many companies used in the analysis would be facing
unique challenges/opportunities which could have very
high influence on their multiples
The author had not analysed the liquidity and volume of
trading in the selected stocks, hence the reliability of
prices and multiples cannot be ascertained
The figures were collated on October 8, 2011. Scenarios
would have changed thereafter
The results are relative to the set used in the analysis, i.e.
when the author concludes that EBITDA margin showed
maximum influence/correlation, it means the EBITDA
margin showed higher correlation compared to other
parameters. The significance or otherwise of observed
correlation has not been commented upon/captured
The figures were taken from Bloomberg, any errors in the
same could have influenced the analysis
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