A PROJECT REPORT

ON

THE STUDY OF CONSUMER PREFERENCE TOWARDS

ONEPLUS SMARTPHONES

Submitted for partial fulfilment of the requirements for the degree

of

BACHELOR OF COMMERCE(HONS.)

SESSION 2016-19

BY-

GARVIT ALAG
(1610102025)

Under the guidance of-

MR. CHANDRANATH SINGHA

(ASSISTANT PROFESSOR)
Invertis University , Bareilly,

INVERTIS UNIVERSITY , BAREILLY

(U.P.) SESSION 2016-19

1
 CERTIFICATE

TO WHOM IT MAY CONCERN

This is to certify that GARVIT ALAG student of BCOM.(H) VI th

Semester in our institute has successfully completed his project work
entitled to "TO STUDY THE CONSUMER PREFERENCE
TOWARDS ONEPLUS SMARTPHONES for the partial fulfilment
of degree of BACHELOR OF COMMERCE for the session 2016-
2019.

Dr. Manish Gupta Dr. Dheeraj Gandhi Mr. Chandranath

Singha

(Dean Management) (HOD,BBA&B.com) (Assistant Professor)

 ACKNOWLEDGEMENT

"I have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals. I
would like to extend my sincere thanks to all of them.

I am highly indebted to Mr. Chandranath Singha for their guidance

and constant supervision as well as for providing necessary information
regarding the project & also for their support in completing the project.

I would like to express my gratitude towards my parents for their kind

co-operation and encouragement which help me in completion of this
project.

I would like to express my special gratitude and thanks to my Project

coordinator Mr. Chandranath Singha, Mr.Rajeev Bhandhari, and
to the respected (HOD) Dr. Dheeraj Gandhi for such time and
attention.

My thanks and appreciations also go to my colleagues in developing

the project and people who have willingly helped me out with their
abilities."

THANK YOU
GARVIT ALAG

1610102025
 INDEX

Serial No.ContentsPage No.

1. Cover page & Title page 1

2. Bonafide Certificate 2

3. Acknowledgement 3

4. Table of contents 4

5. List of Tables 5

6. List of Figures 6

7. List of Symbols, Abbreviation and Nomenclature -

8. Chapter I- Introduction7-14

9. Chapter II- Literature review 15-19

10. Chapter III- Research objectives / Research Design/methodology20-24

11. Chapter IV- Data Presentation and interpretation 25-39

12. Chapter V - Research Findings 40-43

13. Conclusion/Research Scope /Limitations

14. Bibliography

15.Appendices
LIST OF TABLES
Title Page.no.

1 Table 4.1: Frequency distribution of the respondents by Gender. 26

2 Table 4.2: Frequency distribution of the respondents by Age 27

Group.

3 Table 4.3: Frequency distribution of the respondents by Family 28

Income.

4 Table 4.4 : Frequency distribution of the respondents by having a 29

smartphone.

5 Table 4.5: Frequency distribution of the respondents by average 30

time spend on smartphone.

6 Table 4.6: Frequency distribution of the respondents by which 31

brand of smartphone use
7 Table 4.7: Frequency distribution of the respondents by 32
smartphone buy in future.

8 Table 4.8: Frequency distribution of the respondents by model of 33

oneplus phone use.

9 Table 4.9: Frequency distribution of the respondents by why did 34

choose oneplus phones.

10 Table 4.10: Frequency distribution of the respondents by most 35

important feature to buy oneplus phone.

11 Table 4.11: Frequency distribution of the respondents by known 36

about oneplus smartphone.

12 Table 4.12: Frequency distribution of the respondents by Quality 37

of oneplus smartphones.

13 Table 4.13: Frequency distribution of the respondents by Ranking 38

on oneplus on the basis of reputation.

14 Table 4.14: Frequency distribution of the respondents by 39

suggestion and problems.
LIST OF FIGURES
S.No. Title Page.no.
1 Figure1.1: Market Share 10
2 Figure4.1:Graphical representation by having a gender 26
3 Figure4.2:Graphical representation of the respondents by Age Group. 27

4 Figure4.3: Graphical representation of the respondents by Family 28

Income.

5 Figure4.4: Graphical representation of the respondents by having a 29

smartphone.

6 Figure4.5: Graphical representation of the respondents by average time 30

spend on smartphone.

7 Figure4.6: Graphical representation of the respondents by which brand of 31

smartphone use.

8 Figure 4.7: Graphical representation of the respondents by smartphone 32

buy in future.

9 Figure 4.8: Graphical representation of the respondents by model of 33

oneplus phone use.

10 Figure 4.9: Graphical representation of the respondents by why did 34

choose oneplus phones.

11 Figure 4.10: Graphical representation of the respondents by most 35

important feature to buy oneplus phone.

12 Figure 4.11: Graphical representation of the respondents by known about 36

oneplus smartphone.

13 Figure 4.12: Graphical representation of the respondents by Quality of 37

oneplus smartphones.

14 Figure 4.13: Graphical representation of the respondents by Ranking on 38

oneplus on the basis of reputation.

15 Figure 4.14: Graphical representation of the respondents by suggestion 39

and problems.

6
 CHAPTER I
INTRODUCTION

7
 INTRODUCTION
The topic of research here is "The study of consumer preference
towards OnePlus Smartphones". So the project is to study the
preferences of the consumers.

Here the term ' Consumer' means the end user of the product who not
only consumes the product but also gives the feedback to the company.

The traditional view point has been to define consumer strictly in terms
of economic goods and services. This position holds the consumers are
potential purchasers of product and services offered for sale.

About OnePlus

OnePlus is a Chinese smartphone manufacturer founded by Pete Lau

(CEO) and Carl Pei. The company officially serves 34 countries and
regions around the world as of July 2018. They have released
numerous phones, amongst other products.

History of OnePlus

OnePlus was founded on 16 December 2013 by former Oppo vice-

president PeteLau and Carl Pei. According to the Chinese government's
documentation, the only institutional stockholder in OnePlus is Oppo
Electronics. Lau denied that OnePlus was a wholly-owned
subsidiary of Oppo and stated that Oppo Electronics and not Oppo
Mobile (the phone manufacturer) is a major investor of OnePlus and
that they are "in talks with other investors".

Goals of OnePlus
The company's main goal was to design a smartphone that would
balance high-end quality with a lower price than other phones in its
class, believing that users would "Never Settle" for the lower-quality
devices produced by other companies.
Market Share of OnePlus

FIGURE 1.1

Counterpoint research came out with its smartphone report card for the
Q2, 2018. For the first time, OnePlus, with a market share of 40 per cent,
leads the premium segment in India, ahead of Samsung that has a share of
34 per cent, and Apple that has somewhat fallen behind and is now at 14
per cent.
Product:-

 OnePlus One

The company's first product was the highly anticipated OnePlus One. It
was unveiled on 22 April 2014, and was claimed as the "2014 Flagship
Killer."

 OnePlus 2

The OnePlus 2 was the successor to the company's highly successful

first phone. It was unveiled a little over a year after the One, on 27 July
2015. It was highly promoted as "2016 Flagship killer".TheOnePlus 2
had specifications comparable to other flagship phones of the time,
including the highly criticized Qualcomm Snapdragon 810, though
OnePlus had decided to leave out an NFC chip, as it didn't see mobile
payment being an essential feature at the time. The phone was also one
of the first Androiddevices to sport a USB-C port over the older micro
USB port.
 OnePlus 3 and 3T

The OnePlus 3 was unveiled on 14 June 2016. The 3 was the company's
first "metal unibody" phone. The phone launched with
a Qualcomm Snapdragon 820, 6 GB of RAM and 64 GB of UFS 2.0
storage. The phone was well regarded amongst critics, mostly for its low
price and high specifications.

The OnePlus 3T was unveiled on 15 November 2016 as a minor upgrade

to the still relatively new OnePlus 3. The upgrade consisted the use of a
newerSoC (System on a Chip) the Qualcomm Snapdragon 820 was
replaced with the Snapdragon 821. Also introduced were a higher-
capacity battery, 64 or 128 GB of storage and 16 MP front-facing
camera.
 OnePlus 5 and 5T

The OnePlus 5 was unveiled on 20 June 2017. It launched with

a Qualcomm Snapdragon 835, a dual-lens camera setup, up to 8 GB
RAM, and up to 128 GB of storage. It was released in two colours:
Midnight Black and Slate Gray.

The OnePlus 5T was unveiled on 16 November 2017, as the successor to

the OnePlus 5. It features the same Qualcomm Snapdragon 835 SoC and
storage options as its predecessor. Notable features include a larger 6"
18:9 display, a new "Face Unlock" facial recognition method, and an
improved dual-lens camera.
 OnePlus 6 and 6T

OnePlus opened forums for the OnePlus 6 in April 2018 and launched
the device on 17 May 2018 with sales starting on 22 May 2018. The
phone notably features a display notch, water resistance and an all-glass
design. The smartphone was the first from the company to offer a 256
GB inbuilt storage variant. At the launch event, OnePlus announced it
would be opening five new OnePlus Experience stores in India, as well
as 10 new service centres.

The OnePlus 6T was unveiled on 29 October 2018. It launched with

a Qualcomm Snapdragon 845, a dual-lens camera setup, up to 8 GB
RAM, and up to 256 GB of storage. It also features a larger 6.41" 19.5:9
AMOLED display with In-Display fingerprint sensor running on
OxygenOS based on Android 9 Pie. The OnePlus 6t also has water
splash proof coating without IP rating. The camera has a Nightscape
mode which allows to capture 2 seconds of time thanks to the OIS
(Optical Image Stabilization) and EIS (Electronic Image Stabilization).
  OnePlus Wireless Bullets

At the launch event of the OnePlus 6, the company also announced the OnePlus
Bullets Wireless earphones. The earphones have the company's Dash Charge
technology with a USB-C port that allows five hours of playback for 10 minutes of
charging. The earbuds feature a weather-resistant design and operates on Bluetooth
connectivity with aptX technology. The Bullets Wireless earphones also supports
Google Assistant from a button click. They went on sale at their website for $69.

OnePlus Competitive Set

 CHAPTER II

LITERATURE REVIEW
 RESEARCH PAPERS-

Pardiwala Ali. “OnePlus 3T Midnight Black; It’s so

black, you’ll question the concept of black “Asian Journal
of Research chemistry, 2017. Academic OneFile,
Accessed 14 Nov. 2018.

Byline: Ali Pardiwala Midnight isn't necessarily black/dark

everywhere, but in most places it is and therefore that is now a shade of
black that sounds cool. What is black? Why, it's the lack of color!
Something is only truly black when it absorbs so much light that what
you actually look at is true darkness that is devoid of any light
whatsoever. Therefore, the only thing that can truly be called black is a
black hole, because everything else is just kind of black. Smartphones
can be black, and I'm happy to say that black is making a comeback in a
big way. It's fashionable once more to own a black phone, and some
nifty marketing from market leaders such as Apple and Samsung have
made buying black phones a fun thing once more (Jet black...
Future sales prediction of OnePlus Using Amazon
Review’s data Dissertation submitted in part fulfilment
of the requirements for the degree of [MSc in
Information Systems with Computing] at Dublin
Business School Submitted ByKanak Sharma MSc in
Information systems with Computing 2018.

In this research, we predicted sales of OnePlus cell phone models using

Amazon reviews information extracted from Amazon.in. Starting with
extraction, classifying and then cleaning of data, particularly it’s
showed that how different web and text mining techniques can be
applied to organise this unstructured text data in a numerical and
computable format which further can be used in Algorithmic models in
R. For prediction we have used multiple regression models as MLR,
SVM and TS prediction, the resultant data of each regression model is
then compared and depending on these results the best model is
selected. Additionally, using Tableau we presented results in the form
of line/bar graphs of each model and how the end results are different
when compared based on sales, month, year and as a whole. The result
is more targeted on the sales prediction of any product sold on amazon
and reviewed by customers on Amazon.
Navigating through the competitive global Android smart phone
market, case study on OnePlus
Arike, Allar (2015)
As the global smartphone market matures, most former major players
have found their selves either obsolete or on the verge of becoming
obsolete. This has allowed smaller and more nimble players such as
OnePlus to emerge to the scene. Producing products with the same
specifications than Samsung or HTC, OnePlus has managed to bring
price down to half of the competitors offering.

OnePlus, a Chinese company, founded in December 2013 has managed

to achieve global sales of over 1.5 million units with the help of
scarcity, controversial marketing campaigns and superior value. This
despite any traditional advertising such as TV or billboard
advertisements and without having single shops outside China.OnePlus
employs rather unique purchase process that requires an invite to have
a right to purchase their products.

While initially successful due to their superior value in terms of price

and specification, OnePlus is in a situation where it cannot continue
forever producing products with superior value. To combat this they
have to take a look on what their customer’s value and why they are
buying their current products. This dissertation looks to see exactly
what has made OnePlus successful and what should be done for the
future success of the brand.
Customers Perspective of a Non-Reward Referral
Marketing A Case Study of OnePlus Smartphone
Manufacturer Dennis LuuMuhamadLubwamaSebisubi
January 2016.

The aim of this study is to analyse how a non-reward referral program

can be operated without offering a real incentive to one referring
someone else to a company. A case of Oneplus smart phone
Manufacturer Company is used to illustrate the topic under study in the
introduction chapter to give the reader a clear picture of the study.
The research concludes that product quality factor is most essential for
a functional non-reward referral system. But also what consumer
behaviour does a company have to create in their customer, in order for
such a system should work.
 CHAPTER III
RESEARCH OBJECTIVES, DESIGN AND
METHODOLOGY
 OBJECTIVES OF THE STUDY

Objective the research enables the research to collect

necessary relevant information.

Objectives are:

1. To identify the most effective medium for advertisement of ONEPLUS

smartphones.
2. To understand the factors with consumers for picking up ONEPLUS over other
brands.
 RESEARCH METHODOLOGY

Research:

Research is defined as a careful consideration of study regarding a particular concern

or a problem using scientific methods. According to the American sociologist Earl
Robert Babbie, Research is a systematic inquiry to describe, explain, predict and
control the observed phenomenon. Research involves inductive and deductive
methods. Inductive research methods are used to analyse the observed phenomenon
whereas, deductive methods are used to verify the observed phenomenon. Inductive
approaches are associated with qualitative research and deductive methods are more
commonly associated with quantitative research.

Research methodology:

Research methodology is the way in which research problems are solved

systematically. It is a science of studying how research is conducted scientifically.

The term research is also used to describe an entire collection of information about a
particular subject. Research is defined as human activity based on intellectual
applications in the investigation of manner.

Business research can be defined as a systematic and objective process of gathering,

recording and analysing data that provides information to guide business decision.
DATA COLLECTION

Data collection includes the type of data & the source of data that we used while
doing a project.

The data is collected from both primary and secondary sources.

Primary Data

Questionnaires for in-depth discussions with various respondents to be

interviewed during primary survey were designed during this phase. List of
contacts were also prepared during this phase. This involved in-depth face-to-
face discussions using semi-structured questionnaires with various
respondents.

Questionaire

An questionnaire is prepared to examine the study on Oneplus Smartphone. The

language of questionnaire should be so simple & easy so that everyone can answer
easily. These questions has helped me to study the preferences of consumer.

SECONDARY DATA

Secondary data refers to data which is collected by someone who is someone other
than the user. Common sources of secondary data for social science include censuses,
information collected by government departments, organizational records and data
that was originally collected for other research purposes collected by the investigator
conducting the research.

Secondary data analysis can save time that would otherwise be spent collecting data
and, particularly in the case of quantitative data, can provide larger and higher-
quality databases that would be unfeasible for any individual researcher to collect on
their own
 SAMPLING DESIGN

A sample design is a definite plan for obtaining a sample from a given

population. It refers to the technique or the procedure the researcher would
adopt in selecting items for the sample. Sample design may as well lay down
the number of items to be included in the sample i.e., the size of sample.
Sample design is determined before data are collected.

The process of selecting the right individuals, objects or events for the study is
known as sampling.

Sampling involves the study of a small number of individuals, objects chosen

from a large group.

Sample design

It should have Efficiency, Flexibility, and Reliability.

My sample size is of 122 people those are using the OnePlus.

Sample unit

In this, the target population that will be sampled. Once the sampling unit is
determined sampling frame has to be prepared so that each and every one in
the target population has an equal chance of being sampled.

Sample technique

This is the type of technique that one uses to select the items for the sample.
The sampling method that I have used is JUDGEMENT SAMPLING.
Which is a type of Non-Probabilistic sampling.
 CHAPTER - IV
DATA PRESENTATION AND INTERPRETATION
  Gender

No. of Male Female

Respondents
121 72 49
Table 4.1

FIGURE 4.1

INTERPRETATION
From my survey, I have found that, there were 59.5% males and 40.5%
females those were respond to my Questionaire.
  Age Group

No. of 15-20 20-25 25-30 More than 30

respondent
s
122 36 62 14 10

Table 4.2

FIGURE 4.2

INTERPRETATION
From my survey, I have found that ,there were 50.8% people age is 20-
25, 29.5% in the age of 15-20, 8.2% is more than 30 or 30 plus, 11.5%
age group is 25-30.
  Family Income

No. of Below 5 lac per 5-10 lac per 10-15 lac per 15-20 lac per
responde annum annum annum annum
rs
122 17 40 33 28

Table 4.3

Figure 4.3

INTERPRETATION

From my survey , I have found that 23% people income is 15-20 lac
per annum, 32.8% of people income under 5-10 lac per annum, 13.9%
people income under below 5 lac per annum or 10-15 lac per annum.
 Having a Smartphones

No. of Yes No
respondents
122 120 2
Table 4.4

Figure 4.4

INTERPRETATION

From my survey, I have found that 98.4% of people having

smartphones.
  Time Spend on Smartphones

No. of Less than 1hrs. to 3hrs 3hrs. to 7hrs More than

respondents 1hrs. 7hrs
122 13 69 34 6
Table 4.5

Figure 4.5

INTERPRETATION

From my survey, I have found that 56.6% of people spend time on their
smartphone one hour to three hours, 27.9% spend time three hours to 7
hours in a day, 10.7% people send less than one hour in a day and 4.9%
of people spend more than 7hrs. in a day on smartphones.
 Like to buy Oneplus phones in future

No. of Yes No May Be

respondents
122 103 2 17

Table 4.6

Figure 4.6

INTERPRETATION

From my survey, I have found that, the 84.4% of people were purchase
oneplus smartphones in future, 13.9% of people may be buy a phone of
one plus, 1.6% of people not buy a oneplus phones.
  Which brand of smartphone do you use

No. of OnePlus Apple Samsung Oppo Redmi Nokia

responden
ts
122 80 15 14 3 2 1
Table 4.7

Figure 4.7

INTERPRETATION

From my survey, I have found that 65.6% people use Oneplus,

12.3%people use Apple rather use other brand.
  Which model of oneplus do you use or you buy in
Future?

No. of One Plus 3 or 3T One Plus 5 or 5T One Plus 6 or 6T Want to buy

respondent latest one
s
121 9 24 42 46
Table 4.8

Figure 4.8

INTERPRETATION

From my survey, I have found that, maximum no. of the respondents

have used oneplus 6 or 6T model or 38% of respondents want to buy
latest one and 7.4% of respondents use oneplus 3 or 3T model.
  Why did you choose OnePlus Smartphone?

No. of Due to Due to Due to Due to Dash I didn’t

respondent price Quality Features design Charger
s
122 20 33 51 14 2 1

Table 4.9

Figure 4.9

INTERPRETATION

From my survey, it is very much clear that there were 41.8% of the
people like oneplus due to his features, 16.4% of people like oneplus
because of price factor, 11.5% like oneplus because of Design, 27% of
respondent like oneplus because of Quality factor, 1.6% of respondent
 like oneplus dash charger because of fast charging and 1.9% of
respondent don’t know.

 What are the three feature most important for you when

purchasing a Oneplus smartphone?

No. of Camera, Ram, Easy to use, Battery life, Storage Capability,

respondents Operating System Sound Quality Camera, Battery life

121 89 11 21
Table 4.10

Figure 4.10

INTERPRETATION

From my survey, it is very much clear that, 73.6% of respondents buy

oneplus because of camera and operating system, 17.4% of respondents
 purchase because of storage capability or camera or battery life and
9.1% of respondents purchase because of easy to use or battery life and
for sound quality.

 How did you come to know about Oneplus smartphone?

No. of Television Newspape Internet Other

respondents r
119 39 10 60 10

Table 4.11

Figure 4.11

INTERPRETATION

Advertisement played a major role in making aware to the customers

about the smartphones. 50.4% of respondents know by the Internet.
  What do you think about quality of Oneplus smartphones?

No. of Best Good Fair Bad

respondents
121 84 36 1 0
Table 4.12

Figure 4.12

INTERPRETATION

From my survey, it is very much clear that 69.4% of respondent choose

Best option for the quality of oneplus.

  Ranking of Oneplus smartphone on the bases of its reputation?

No. of 1 2 3 4 5
respondent
122 1 2 10 44 64

Table 4.13

Figure 4.13

INTERPRETATION

On asking the views about the brand image which they have choosen,
80.8% of the people were having 5 rating to the oneplus. However
15.4% people were saying Average.
 Suggestions/Problems, if any?

No. of No comments Blank

respondents
122 25 97
Table 4.14

80%
60%
40% 78%
20%
14% 4% 4%
0%

Figure 4.14

INTERPRETATION

On asking about the any Suggestions/Problems, 78% of the people

were having no comments, they don't want any improvement in the
product. However 14% of the people were saying that there is a need of
improvement in the quality and 4% of the people were blank.
 CHAPTER V

RESEARCH FINDINGS
 OBJECTIVE NO.1
 To identify the most effective medium for advertisement
of ONEPLUS smartphones.
How did you come to know about the brand/model of OnePlus?

Marketing Strategies Count Percentage

1. Television 39 32.8%
2. Newspaper 10 8.4%
3. Internet 60 50.4%
4. Others 10 6.8%
5. Blank 3 1.6%
Total 119 100%
Table 5.1

Figure 5.1

RESEARCH FINDING
From the above table and graph we have found that "1. From Television 1 out
50were get influenced whose percentage is 1% of 100%. However,"2.From
Newspaper 2 out of 50 were get influenced whose percentage is 4%.
Whereas,"3. Through Internet 40 out of 50 were get influenced whose
 percentage is 80% and 7 out of 52 were influenced from other sources whose
percentage is 14%.So, overall table and graph shows that most of the
respondents were influenced from Internet

 OBJECTIVE NO. 2
 To understand the factors with consumers for picking up ONEPLUS over
other brands.

Factor Count Percentage

Due to Price 20 16.4%
Due to Quality 33 27%
Due to Features 51 41.8%
Due to Design 14 11.5%
Other 4 3.3%
Total 122 100%
Table 5.2

Figure 5.2

RESEARCH FINDING
From the above table and graph we have found that 10 out of 122 of the respondents
whose percentage is 19.2% were choose oneplus due to price factor. While 5 out of 52
of the respondents whose percentage is 9.6% were choose oneplus Due to Quality
factor of Smartphone. While 24 out of 52 of the respondents whose percentage is 46.2
% of respondents choose oneplus because of due to feature of oneplus phone. While 9
out of 52 respondents whose percentage is 17.3% were choose oneplusDue to design
of oneplus Smartphone. And approx. 7.7% of respondents choose oneplus because of
other factors like Dash charging.

Research Scope /Limitations

 RESEARCH SCOPE

OnePlus, the country’s second largest premium smartphone maker, is in talks with
local manufacturers for sourcing components as it looks to keep costs low and
insulatefromdutyhikes.

Vikas Agarwal, OnePlus’ general manager for India, said the company’s local unit is
now assembling the entire portfolio of smartphones, and that it wants to move deeper
into the ‘Make in India’ strategy since government policies are clear that duties and
taxes will be favourable for local producers.

The government raised the duty on imported smartphones twice in the last three
months — from 10% to 20% — a move that forced brands like Apple to increase
iPhone prices by over 6%. However, one model — the iPhone SE — escaped the
price increase as it’s assembled locally.

According to Agarwal, most premium phone brands in India are in a chicken-and-egg

situation since they do not have sales volume to justify local assembly, except the
entry-level models.

India is the largest market for OnePlus, having accounted for over 35% of its global
sales of $1.4-billion in 2017, when its global sales had doubled.

Having achieved over 62% share in e-commerce sales of premium smartphones in

India, China’s OnePlus is now betting on offline stores to drive growth in the
country.

OnePlus India general manager Vikas Agarwal said with such high share in online
premium smartphone market, further growth will depend on expansion of online
penetration. “Hence, the opportunity to grow in offline is much more where we have
much more scope to increase penetration,” he said.
LIMITATIONS OFTHE STUDY

Although sincere efforts have been made to collect the maximum

information from the respondents, but even then the report is subject to
following limitations.

 In this project, I have tried to present facts with figures penetrating to

my survey skills it has some limitation which are there in this project
need identification.
 The sample survey is done on a very small number of people thus the
results drawn may be different from the opinion of the universe.
 Some people were not at all cooperative.
 Lack of time and other resources as it was not possible to
conduct survey at large level.
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APPENDICES
 QUESTIONNAIRE

A STUDY OF CONSUMER PREFERENCE TOWARD ONEPLUS SMARTPHONES

Name :

E-Mail:

Occupation:

Gender:

1. What is your age group?

o 11-15
o 16-20
o 21-35
o Above 35
2. What is your/your family’s Income?

o Below 5 lakh per annum

o 5-10 lakh per annum
o 10-15 lakh per annum
o 15-20 lakh per annum
3. Do you have smartphone ?
 o Yes
o No
4. What is the average time you spend on your smart phones?

o Less than one hour

o One hour to three hours
o Three hours to seven hours
o More than seven hours

5. Which brand of smartphone do you use?

o ONEPLUS
o SAMSUNG
o APPLE
o Any other
6. Would you like to Buy one plus phones in future?

o Yes
o No
7. Which model of oneplus do you use?

o Oneplus 3 and 3T
o Oneplus 5 and 5T
o Oneplus 6
o Other (specify)
8. Why did you choose Oneplus smartphone?

o Due to price
o Due to quality
o Due to features
o Due to design
o I don’t know
9. What are the three feature most important for you when purchasing
a Oneplus smartphone?

o Design, Operating system, Camera

o Camera, Ram, Screen Size
o Easy to use, Battery life, Sound quality
o Storage capability, Camera, Battery life
o Less than 1 year

10. How did you come to know about Oneplus smartphone?

o Television
o Friends
o Internet
o Other
11. What is the most effective medium for advertisement of
Oneplus smartphone?

o Television
o Newspaper and Magazines
o Social Media
o Other
12. What do you think about quality of Oneplus smartphones?

o Best
o Good
o Fair
o Bad
13. Ranking of Oneplus smartphone on the bases of its
reputation? (where 1 is best and 5 is worst)

o 1
o 2
o 3
 o 4
o 5

14. Suggestion/Problems, if any