PURPOSIVE
COMMUNICATION
GEC005
ILO: Discuss the communication perspectives and analyze the different types of communication
General Principles of Effective Communication
For both oral and written communication, you should be able to
apply the following principles:
a. Know your purpose in communication
b. Know your audience
c. Know your topic
d. Adjust your speech or writing to the context of the situation
e. Adjust your speech or writing to the context of the situation
f. Work on the feedback given you.
ILO: Discuss the communication perspectives and analyze the different types of communication
Principles of Effective Oral Communication
• Be clear with your purpose
• Be complete with the message you deliver
• Be concise
• Be natural with your delivery
• Be specific and timely with your feedback
ILO: Discuss the communication perspectives and analyze the different types of communication
Principles of Effective Written
Communication: The 7C’s
• Be clear
• Be concise
• Be concrete
• Be correct
• Be coherent
• Be complete
• Be courteous
ILO: Discuss the communication perspectives and analyze the different types of communication
Principles of Effective Written Communication: The
7C’s
• Be clear - message to be delivered must be clear in the mind of the sender
• Be concise - The message should not include any unnecessary details. It
should be short and complete.
• Be concrete - one should be specific, definite and vivid rather than vague
and general.
• Be correct - correct language should be used and the sender must ensure that
there is no grammatical spelling mistakes.
ILO: Discuss the communication perspectives and analyze the different types of communication
Principles of Effective Written Communication: The
7C’s
• Be coherent - it refers to the written or spoken communication express
clearly, logically and intelligibly.
• Be complete - one should include all the relevant information as required by
the intended audience.
• Be courteous - it implies that the sender must take into consideration both
the feelings and viewpoints of the receiver such that the message is positive
and focus at the audience.
Activity 2
Write a three paragraph persuasive speech
either political/social/personal or religious
issues in a 1 whole yellow pad paper.
Quiz 2 - Be ready to share it in class. You will
be graded using a rubric given by your prof.