“THE INFLUENCED OF SCHOOL ADVERTISEMENT IN CHOOSING SCHOOL
FOR SENIOR HIGH SCHOOL PROGRAM”
CALAMAAN, SHARLESTON ERNEST B.
ESTRADA, IRISH GRACE A.
SACBIBIT, JAYSAN B.
EUSTAQUIO, GLYDEL MARIE M.
CHAPTER I
The Problem and it’s Background
Background of the study
Advertisement is very Influential in today’s Generation. It can influence our
mind especially our decisions. Some school today are advertising their
schools to encourage some Senior High School student who doesn’t know if
where they will continue their studies after they completed the Junior High
School. School advertisement are offering some strand that will be fit to the
student. It is very helpful to the incoming Senior High School students
because it will help to choose a wider range of specialization that they are
referring to specialized. It would not be easy to choose strand that’s why
some school are making advertisement to encourage some students, and
they think that maybe it is the best solution to help.
Every year today there are more graduating Junior High School student
facing the problem in deciding their school they will choose and the future
career they will choose, that’s why schools are Implementing career Guidance
so that student will understand the Senior High School program, and why it is
Implemented. Senior High School program is implemented for the students
that cannot afford to enrolled in College will have an opportunity to find a job,
because if they will finish the Senior High School program with the Technical
Vocational Strand they can get NCII that can be use in applying a job.
Leopold (2012) said shes not worried that corporate sponsorship will
detract from critical thing king is part of the curriculum starting in seventh
grade.Schools that have opened their doors to corporate sponsors say those
Tre holds have been meet.In California several school districts in recent years
have adopted policies to allow corporate sponsor ships carefully,banning
these whose products conflict with school policy.
Student who did not know if the schools corporate sponsors would be
subject to students advertising assignments, and think our students are very
media savvy;our students are very critical thinkers.there were had an issue
with them speaking their minds.(Leopold 2012)
Miller (2012) sponsorship can be part of the educational process director
of career technical education and community outreach for the district.”We go
through a training with the students on critically thing king about what the
various Industries would mean to their programs.We go through that
exercises with student; who is important with your industry if that particular
company went away.
Corporate sponsorship is very helpful to the students who wants to finish
their studies in a private school especially those students who came from
public schools.
Johnston (2012) Advertising permeates society, and the challenge for the
small business owner is to break through the clutter of messages to reach
potential customers.you can reach your audience if you understand how
advertising influences viewers and readers. When you choose your
advertising, make sure it follows some solids principles of advertising
communication.this requires that you focus on two things at once: The
message you want to send and the way it will be received. Put your self in
your customers when you create advertising messages.
Advertising a school is more effective because it can encourage many
students that are willing to transfer,and to those students who will continue
their senior high school studies.
Statement of the problem
This study aims to understand the influenced of school advertisement in
choosing school for senior high school program.
Specifically the study seek to answer the following questions:
1. How advertisement influences the student in choosing a school in terms of:
1.1 fliers;and
1.2 televisions commercial?
2. How school advertisement encourage student in choosing school in terms
of:
2.1 Corporate Sponsorship;
2.2 School facilities;
2.3 School structure;and
2.4 Faculties and staffs?
Significance of the study
It is very necessary to understand the influenced of school advertisement
in choosing school for senior high school program for two reasons,first to
determine the influence of advertisement to the incoming senior high school
student in choosing a school.Second to know what are the factors that
encourage the students when looking for school.
For the students, this study will give an idea on where they will continue
their studies and to know if school can provide the facilities and equipment
that are needed for their studies. It will become practical to understand if the
messages that given in the advertisement are correct and they will become
wise in choosing a school that will fit for them.
For the future researchers, these study will serve as their guide in
conducting their future research if it is related to this topic.
Definition of terms
The following terms are defined conceptually for better understanding of
the readers.
Advertisement. Webster (2017) defines advertisement as something
such as a short film or a written notice that is shown or presented to the public
to help sell a product or to make an announcement.
Influenced. Cambridge (2015) defines influence as the power to have an
effect on people or things.
Fliers. Webster (2016) defines fliers as a small handbill advertising an
event or product it is a printed sheet containing information or advertising that
is given to many people.
