PTCL Internship Report 2015
PTCL Internship Report 2015
ON
INSTITUTE: NUML
SEMESTER: 7th
Tahir Mehmood
                                                    9/17/2015
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Contents
ACKNOWLEDGEMENT.................................................................................................................................3
EXECUTIVE SUMMARY:................................................................................................................................4
COMPANY DESCRIPTION:............................................................................................................................5
VISION:........................................................................................................................................................6
MISSION:.....................................................................................................................................................6
CORE VALUES:.............................................................................................................................................7
COMPANY’S OBJECTIVES:............................................................................................................................7
The company's objectives are as follows:....................................................................................................7
ORGANIZATIONAL DESIGN:.........................................................................................................................8
PRODUCTS:..................................................................................................................................................9
       LANDLINE:............................................................................................................................................9
       EVO WIRELESS BROADBAND:..............................................................................................................9
       BROADBAND PAKISTAN:......................................................................................................................9
       IPTV SERVICE (SMART TV):.................................................................................................................10
       V-FONE:.............................................................................................................................................10
       INTERNATIONAL NETWORK:..............................................................................................................10
       SATELLITE COMMUNICATION:...........................................................................................................10
       MY RESPONSIBILITIES:.......................................................................................................................11
ORGANIZATIONAL/DEPARTMENTAL/BRANCH ANALYSIS:.........................................................................11
       External opportunities:.........................................................................................................14
       There are many external opportunities for PTCL to flourish which are as follows:...........................14
RECOMMENDATIONS................................................................................................................................17
LEARNING OUTCOMES:.............................................................................................................................18
REFERENCES:.............................................................................................................................................19
     Welcome to PTCL. 2014. Welcome to PTCL. [ONLINE] Available at:
http://www.ptcl.com.pk/pd_content.php?pd_id=41. [Accessed 14 January 2014]....................................19
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ACKNOWLEDGEMENT
I am very thankful to ALLAH ALMIGHTY, who gave me strength & power to complete this
task efficiently & effectively.
I am also very much thankful to, my parents who gave me the basic knowledge of how to read &
write, who also prayed for me every time, especially in the hour of need & trouble.
Thanks to all those personnel under whom I worked especially SirTahir Mehmood,
SirMuhammad Ayub ,Sir Muhammad Munir, Sir Ismail and Sir Shahid at PTCL. Who were very
cooperative and considerate during the whole period of my internship.
I am also very grateful to all those who help me & gave me up-to-date information or any other
information regarding this analysis while completing this task.
EXECUTIVE SUMMARY:
Internship is the essential element of MBA degree Program. I have done my internship with the
Revenue Accounts & Coordination department of Pakistan telecommunication company limited
zonal office in Islamabad. This internship report comprises of all the information about my work
experience with the PTCL. Pakistan Telecommunication Company Limited (PTCL) is proud to
be Pakistan’s largest and most reliable converged services carrier, providing all
telecommunications services. The CEO and President of PTCL is Walid Irshaid. PTCL is
providing number of services and products to its customers such as the facility of landline,EVO
wireless broadband, Broadband Pakistan, IPTV service (Smart TV), V-fone, Satellite
communication and International network. In April 2006, Etisalat International Pakistan, has
assumed management control of Pakistan Telecommunication Company Ltd (PTCL) – part of
the $2.6bn deal to buy a 26% stake in PTCL.PTCL’s zonal office in F-5 lslamabad controls all
the Exchanges in ITR, RTR, NTR-1, NTR-11,HTR&AJK (Islamabad, Rawalpindi, Peshawar,
D.I. Khan, Hazara and Azad Jammu &Kashmir). I worked in PTCL as an internee. I worked in
Revenue Accounts & Coordination,Bank verification department and DDO department. My
responsibilities are working on Win back &Retention of TOS/POS customer, Collection by
Banks & Funds Transfer, Region wise Billing Vs. Collection Analysis, worked on different
Revenue Reports.( Product Wise/Region wise Revenue Analysis, Revenue Targets Vs.
Achievements & ARPU) Work on SAP(parking, posting, payment and cheques),Customer
dealing and to resolve their problems, Non punching cases report, Nonpaying customer
verification, Work on billing and customer care system.During my internship, I have analyzed
that there are some problems of the PTCL sometimes supervisor wants irrelevant reports from
the employees, different offices do not use the similar format in reports and some employees
have the issue of low morale, wired connections of PTCL are in open air, not protected with
pipelines, lower level employees are not invited in the meetings and seminars etc. Threats to
PTCL are from internet providing companies and cellular companies. Some of the
recommendations for PTCL are that Management should give more importance to customer
retention, delight and satisfaction, in finance department PTCL should develop more training
programs to educate and motivate the employees, in finance department supervisor should
demand relevant reports to save employees from over burden.
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COMPANY DESCRIPTION:
VISION:
To be the leading Information and Communication Technology Service Provider in the region by
achieving customer satisfaction and maximizing shareholders' value’. The future is unfolding
around us. In times to come, we will be the link that allows global communication. We are
striving towards mobilizing the world for the future. By becoming partners in innovation, we are
ready to shape a future that offers telecom services that bring us closer.
MISSION:
CORE VALUES:
     Professional Integrity
     Teamwork
     Customer Satisfaction
     Loyalty to the Company
COMPANY’S OBJECTIVES:
     Enhance services choice for all customers of telecom services at affordable and
      competitive prices.
     Increasing private investment in the telecom region and give confidence to local telecom
      manufacturing/services industry.
     Increase long-run benefits to the Government's financial position by increasing the
      taxable revenue base.
     Accelerate development of telecom infrastructure to extent telecom services to
      underserved and unserved areas.
     Support reasonable competition among services providers, while retaining leadership in a
      telecom industry.
                         8
ORGANIZATIONAL DESIGN:
                                                                                                                                      9
                                                         SEVP FINANCE
                                                         SEVP FINANCE
                                                          Muhammad
                                                          Muhammad
                                                        Nehmatullah
                                                        Nehmatullah Toor
                                                                    Toor
                                               EVP Financial
                                               EVP Financial
                                                Planning               EVP
                                                                       EVP Revenue
                                                                           Revenue
                                                Planning &
                                                         &
                                                 Treasury
                                                 Treasury              Muhammad
                                                                       Muhammad
                                               Jamal                  Aamir
                                                                      Aamir Siddiqui
                                                                            Siddiqui
                                               Jamal Akhtar
                                                     Akhtar
                 GM
                 GM Revenue                                                                 GM  Finance
                                                                                            GM Finance                                   GM
                      Revenue
                Accounts H/Q
                                     GM          GM Revnue
                                                 GM Revnue
                                                                           GM
                                                                           GM              Business Zone
                                                                                                                    GM
                                                                                                                    GM Finance
                                                                                                                       Finance BZ
                                                                                                                               BZ        GM Finance
                                                                                                                                             Finance
                Accounts  H/Q   Interconnect                          International        Business Zone              Centeral
                                                                                                                      Centeral            BZ South
                                                 Assurance            International                                                       BZ South
               Khalid Mahmood
               Khalid Mahmood     Revnenue       Assurance              Revenue
                                                                        Revenue
                                                                                               North
                                                                                               North                Syed Mansoor
                                                                                                                    Syed Mansoor
                       Ch
                       Ch                                                                Zakir                         Abbas
                                                                                         Zakir Hussain
                                                                                               Hussain Satti
                                                                                                       Satti           Abbas
                                                             SM Revenue
                                                             SM Revenue           SM Management
                                                                                  SM Management
                                                                                   Accounts               SM
                                                                                                          SM Revnue
                                                                                                             Revnue & &
                                                          Accounts Coord
                                                          Accounts Coord BZN
                                                                         BZN       Accounts Coor
                                                                                            Coor                               SM
                                                                                                                               SM Finance
                                                                                                                                  Finance
                                                                                                           Collection
                                                                                                           Collection
                                                               Muhammad
                                                               Muhammad
                                                                                        BZN
                                                                                        BZN                                     Regions
                                                                                                                                Regions
                                                                                                            Regions
                                                                                                            Regions
                                                                Naseem             Zafar Nadeem
                                                                                   Zafar Nadeem
                                                                Naseem
                                                             Assisatnant
                                                             Assisatnant
                                                          Manager
                                                          Manager Revenue
                                                                    Revenue
                                                          &
                                                          & Collection
                                                             Collection BZN
                                                                        BZN
                                                           Tahir Mahmood
                                                           Tahir Mahmood
                                                           Management
                                                           Management
                                                           Trainee Office
                                                           Trainee Office
                                                          Muhammad   Umer
                                                          Muhammad Umer
PRODUCTS:
PTCL is providing number of products to its customers which are given below:
LANDLINE:
PTCL is giving the largest fixed line network across the nation which consists of around 2000
telephone exchanges. PTCL is offering many eye-catching landline packages for its customers
like Freedom Package, International Packages etc.
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EVO is PTCL's wireless broadband service. It is available as a PCMCIA card or USB and hence
is a plug-n-play portable connection which allows users to remain connected outside their houses
as well. PTCL EVO provides its customers the benefit of nationwide roaming with continuous
internet connectivity across Pakistan. PTCL’s Evo coverage is in over 350 cities.
BROADBAND PAKISTAN:
PTCL Broadband is the fastest growing and the largest Broadband service in Pakistan. It was
Launched in 2007,with its unique offers it has become incomparable, such as FREE modem,
FREE dial up service for its Broadband customers and FREE access to, music, movies, classical
Pakistani dramas , online gaming, cricket matches, religious and educational content on PTCL’s
entertainment portal ‘BUZZ’, (the access to PTCL Buzz & Gaming lounge is limited to PTCL
Broadband subscribers). PTCL is also offering multiple FREE personalized e-mail accounts for
its broadband customers.
On 14th August 2008, PTCL has launched a digital interactive television service andentered the
media segment. Due to it, Pakistan has entered in the list of those few countries that offer this
interactive TV service to its customers. PTCL SMART TV service using its Broadband network
employs the IPTV (Internet Protocol TV) technology.  PTCL Smart TV gives the highest digital
quality TV picture, the most innovative part of this service is the ability to‘pause’and ‘rewind’
live TV channels through TSTV ( Time Shift Television) feature, the ability to unblock/block
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any TV channel for parental lock and the capability to search through video on demand content.
PTCL Smart TV gives its customers 125 live channels. In more than 50 cities across Pakistan
this service is available.
V-FONE:
V-fone is a fixed wireless telephone for homes & businesses and with almost 1.4 million V-fone
customers PTCLstays to be the largest CDMA operator in the country. It gives the freedom of
payment in both postpaid and prepaid options.
INTERNATIONAL NETWORK:
PTCL’s capacity to support both corporate and individual customers on a cross-border basis is
anchored by its wide-ranging network of submarine cables that comprise of SEA-ME-WE-3,
SEA-ME-WE-4 and I-ME-WE.
SATELLITE COMMUNICATION:
PTCL has Intelsat Standard Earth Stations near Islamabad and Karachi. These installations offer
the diversity for International voice connectivity and also for domestic satellite user’s work as
Hub.
MY RESPONSIBILITIES:
    1. Working on win back & Retention of TOS/POS Customer.
    2. Collection by Banks & Funds Transfer.
    3. Region wise Billing Vs Collection Analysis.
    4. Worked on Different Revenue Reports.( Product Wise/Region wise Revenue Analysis, Revenue
        Targets Vs Achievements & ARPU)
    5. Work on SAP(parking, posting, payment and cheques)
    6. Customer dealing and to resolve their problems
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ORGANIZATIONAL/DEPARTMENTAL/BRANCH ANALYSIS:
Internal potency:
I think PTCL has good vision they are thinking to be the leading Information and
Communication technology service provider in the region but they can aim even bigger by going
towards other continents. Their strategy is to increase the level of customer satisfaction and also
maximizing the shareholder value. According to me they have excellent strategy but sometimes
they fail to fulfill the level of satisfaction of its customers because of many reasons such as by
not or late responding to customer queries in this way they lose customers. It is the oldest and
largest telecommunication company in Pakistan and has the largest infrastructure and operational
network in the country that gives it an edge on other related companies. It has nationwide reach
so it can operate in areas where its competitors can’t. PTCL’s leadership is committed towards
bringing innovation and increasing the number of its customers. In June, Pakistan
Telecommunications Company Limited (PTCL) has structured a special two day ‘Leadership
Conference’ for its senior management. Through well targeted and selected development plans,
the focus of this program is to develop a strong unique leadership brand for PTCL which further
enhances the company’s leadership abilities with the strategic business vision of PTCL.  In this
conference PTCL’s Senior Executive Vice President (SEVP) HR, Syed Mazhar Hussain said that
“The ‘Leadership Excellence Program’, is designed internally by HR based on our company’s
unique perspective to further develop and refine a distinctive PTCL leadership brand.”This
leadership conference has given a distinctive platform where accomplished industry experts,
opinion makers, top trainers, and business leaders shared their, success stories and experiences.
The significance of professional and dedicated workforce, necessary to deliver quality products
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and services to the customers, PTCL took variety of plans to prepare its workforce to meet
present and future business challenges.
name of Evo. PTCL has also launched a 3G tab. In the cellular industry, Ufone is a completely
owned subsidiary of PTCL which is the second largest cellular company in Pakistan .In addition
to these, PTCL is also offering commercial HD TV services based on IPTV under the brand
name of Smart TV. PTCL has also a wide-ranging network of submarine cables that comprise of
I-ME-WE, SEA-ME-WE-3; SEA-ME-WE-4.PTCL is also giving the facility of Satellite
communication. So PTCL is going well with the fast moving technology.
Internal deficiencies:
External opportunities:
      There are many external opportunities for PTCL to flourish which are as follows:
     The market size is quite massive so PTCL can capture more market in order to increase
      its market share means making technology reachable to every individual in the country.
     PTCL can launch training programs for employees so that can do their work efficiently.
     PTCL can employ latest technologies to attract new customers.
     In stock market PTCL has good reputation. So PTCL can search for good investors for
      investment.
     Can develop innovative, customized and new products by doing this its product line will
      increase which can attract customers.
     PTCL can restructure its organizational hierarchy so the management can plan and
      implement new ideas to improve overall services.
     PTCL can appoint competent marketers that can adopt aggressive marketing strategies to
      promote presented services and give hard time to opponents.
     PTCL can engage in joint ventures with other telecommunication groups for initiating
      new products and services.
     PTCL can appoint technical staff in particular areas e.g. for DSL problems with the
      intention of increasing customer satisfaction.
     PTCL has the huge opportunity to increase the market of Wireless local loop (WLL)
      which is the substitute of landline phone lines through Wireless local loop base
      subscribers.
     PTCL can increase its business extensively by discovering new segments through
      properly segmenting the market.
      PTCL has a huge network stretched all over Pakistan. With a trained workforce and
      experience in the area of telecommunications, PTCL has a grand chance to do well in the
      existing scenario under the Management of Etisalat.
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THREATS:
The boost in the intensity of rivalry greatly influenced the cost of competition as well as prices.
The expenditure of sales and advertising has become very high and a constant reduction in the
price has been noticed due to the price war. The following are the competitors or threats to
PTCL.
   1. Direct competitors includes Nayatel, Wateen and Wi-tribe,etc.
       Wi-tribe is a threat to PTCL because it is intended exactly at enhancing online entrée in
        emerging markets together for businesses and personal users, making a community with
        advantages for all. Their method of approaching consumers, making sure that they are
        enjoying services in accordance with their expectations. Offering a different range of
        services and products, Wi-tribe believes in empowering clients with options that suit their
        dynamic way of life.
       NayaTel (Pvt) Ltd. (NTL) is a sister concern of Micronet Broadband (Pvt) Ltd. (MBL),
        the company that began first broadband service in July 2002 in Pakistan. Leveraging its
        loaded experience and expertise of broadband, MBL team launched NTL South Asia's
        first fiber to the user (FTTU)/ fiber to the home (FTTH)/ network in September 2006 in
        Islamabad. Nayatel's network offers modern telephony,ultra broadband Internet, and
        digital video services to home users and businesses. Nayatel’s                  Vision is
        to become a role model of trust, add value to the society and set highest standards of
        quality. It is also a threat for PTCL because of its unique services.
       Wateen started its operations in 2007 in Pakistan, with the deployment of the largest fiber
        optic network in the country. Additionally, Wateen is the world’s earliest company to
        commercially roll out on a nationwide scale a WiMAX network. At present Wateen
        services over 250,000 WiMAX subscribers, provides data services and enterprise
        solutions to more than 200 leading organizations. Their vision is to empower and enable
        every child, man and woman in Pakistan through leading edge services and technology
        thereby transforming their lives. It is a competitor of PTCL.
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   Warid Telecom is a 100% owned business of the Abu Dhabi Group and provides at over
    7,000 destinations its high-tech telecommunication services in Pakistan. In Pakistan
    Warid began its cellular services in May 2005. As an organization, Warid prides itself in
    being approachable, constantly innovating and contemporary. With accomplishments
    ranging from most loved youth & prepaid brands, nationwide coverage, having one of the
    largest postpaid bases and international roaming, Warid Telecom's collection of value
    added services makes communication enjoyable and effective.
   China Mobile Pakistan (CMPak) with the brand name "Zong" is working in Pakistan. The
    opening international step for China Mobile, Zong plans at touching the lives of all
    Pakistanis. They serve to empower and inspire the people of Pakistan with modern
    technology that runs with today's fast evolving culture. So all these cellular companies
    are also a threat for PTCL.
3. Ability to retain skilled Professionals is also a threat to PTCL.
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RECOMMENDATIONS
 1. All the finance offices must use the same format of reports.
 2. Management of PTCL should give more importance to customer retention, delight and
    satisfaction.
 3. Only those people should be promoted to the upper level who has desired skills.
 4. Mainline DPS and Cabins of PTCL should be made secured.
 5. Wired connections of PTCL are in open air, so they should be protected.
 6. PTCL revenues may decline due to entrance of other competitors in the country, so the
    management must take special careful measures in advance to face this competitive
    environment.
 7. In finance department supervisor should demand relevant reports to save employees from
    over burden.
 8. Development of human resource is a basic component in almost every organization. In
    PTCL this department is not working up to the mark. So PTCL should develop more
    training programs to educate the employees; this will help them to increase their
    efficiency. By doing this customers can save their time by not going physically to PTCL
    offices for making complaints
 9. Special efforts should be made to increase the morale of employees e.g. by giving
    bonuses, by encouraging their efforts or motivating them etc.
 10. All the finance related offices must be interconnected.
 11. Senior employees must be updated with latest techniques of finance. These people should
    be educated enough that they should have computer related knowledge. There must be
    suitable training programs regarding computer skills.
 12. With top management, lower level employees should also be invited in the meetings and
    seminars so that they can be able to give their opinions and suggestions. These opinions
    and suggestions can benefit the organization and for taking any decision they should take
    lower management in confidence.
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LEARNING OUTCOMES:
I have finished my internship with PTCL. Through this Internship I have accomplished many
things. This Internship has given me experience that what is practical or professional life in real.
By doing this internship, I can now better understand where my interests and skills suits best. I
have also seen the management style and other aspects of a workplace. If I see from other aspect
than I have found that this internship has given me skills and experience that will enhance my
resume because before that I had no other work experience and I hope that employers will attract
in making a hiring decision because employers want some kind of experience when taking a
hiring decision, practical experience makes this decision lot easier for a employer than a degree
alone. As you know that Internships are a brilliant opportunity to make professional connections.
Through the internship I have made some kind of professional connections and if I approach
PTCL for a job, then there is a strong chance that they would hire me because I have spend time
with them in a professional setting and became known to their work and also they are familiar
with my abilities, attitude and level of performance. Whether it’s how to write a brief email,
shake a hand or answer a telephone there is a professional way to do it. Moreover, skills like
teamwork, communication, work ethic and professional etiquette can only be observed through
actual experience. By working in a professional environment as an intern, I had the opportunity
to observe how staff members of the organization act on these situations. In my internship I have
learned through feedback and correction given by my supervisor Internship is a chance to check
the skills you developed in school, college and university life. Similarly by making use of my
skills in the internship, I got an idea of my strengths and weaknesses and now I can develop my
weak points into my strengths. In this I can improve my chances of availing a job. When students
are studying in universities sometimes they don’t know exactly the direction of their careers.
When they experience the internship they can know that a particular field is right for them or not.
If they enjoy the internship and get some success, it can set the direction for their entire career
and if they find that they don’t like the area than they can stop themselves entering that career
and can choose some other field or career at the earlier stage. Through the internship I came to
know the direction of my career to some extent. So one can consider internship as career
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experiment. Internship will help you experience the culture of a particular organization which
will help you if you able to find job in that company. Through the internship I have experienced
the culture and environment of PTCL which can help me in future if I would able to find a job in
PTCL. By doing my internship, I have learned new skills. For example, I have learned short cuts
on keyword and I worked excel etc. So internship is a grand source of adding to your skills and
abilities. I liked all the responsibilities and duties given to me in the internship. Frankly I am
telling that, in the internship I have noticed that a small amount of theoretical knowledge gleaned
from the courses was applied in my internship. Yes this internship was destined to impact my
career advancement which I have discussed above. In the end I can say that this internship has
polished my skills and abilities.
REFERENCES: