Introduction 

BAJAJ Auto Limited, a flagship company of the Bajaj Group, was incorporated under the
Companies Act, 1956, with a registered office at Mumbai – Pune Road, Akurdi, Pune – 411 035.
Manufacturing facilities are located at Chakan near Pune, Waluj near Aurangabad, and at Pant
Nagar in Uttarakhand. In fiscal 2018-2019, the Company recorded landmark sales of over five
million vehicles clocking the highest ever (1) turnover of Rs. 31,899 crores and (2) consolidated
profit after tax of Rs. 4,928 crores. The Company is India’s largest exporter of motorcycles,
three-wheelers and quadricycles, with over two million unit sales to 79 countries in 2018-2019.
The Company presently holds 47.99% of KTM AG of Austria, through its 100% subsidiary Bajaj
Auto International Holdings BV Netherlands.  KTM AG achieved the highest ever sales of
261,529 units in the last fiscal (CY18) out of which 100,000 motorcycles were manufactured at
Chakan Plant.
The Company with an in-house, Govt. recognized R & D Centre has introduced Dominar, Pulsar,
Discover, Boxer, Platina motorcycles, RE, Maxima three-wheelers, Quote quadricycles and
patented technologies – DTS-i and ExhausTEC.
The Economic Times has conferred the “Company of the Year” award to the Company in the
year 2010-11

Background
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a
wide range of industries, spanning automobiles (two wheelers manufacturer and three wheelers
manufacturer), home appliances, lighting, iron and steel, insurance, travel and finance. The
group's flagship company, Bajaj Auto, is ranked as the world's fourth largest three and two
wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin
America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of
India's movement for independence from the British, the group has an illustrious history. The
integrity, dedication, resourcefulness and determination to succeed which are characteristic of
the group today, are often traced back to its birth during those days of relentless devotion to a
common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of
Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.
This close relationship and his deep involvement in the independence movement did not leave
Jamnalal Bajaj with much time to spend on his newly launched business venture. We are
celebrating 125th Birth anniversary of Shri. Jamnalal Bajaj on 4th of November 2014.
His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close
to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention
to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into
various manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his
leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72
million to INR. 120 billion, its product portfolio has expanded and the brand has found a global
market. He is one of India’s most distinguished business leaders, bike manufacturer india and
internationally respected for his business acumen and entrepreneurial spirit.
In 2005, Rahul Bajaj's son Rajiv Bajaj stepped into the shoes of Managing Director of Bajaj
Auto and steered the organization to becoming a global automobile behemoth. He introduced the
Pulsar range of bikes, that revolutionised the two-wheeler market in India. The legacy of our
Auto Rickshaws has been soaring heights and display unparalleled market dominance across any
automobile segment.
In 2007, Bajaj Auto acquired a 14% stake in KTM that has since grown to 48%. This partnership
catalysed Bajaj Auto’s endeavour to democratise motorcycle racing in India. Bajaj Auto today
exclusively manufactures Duke range of KTM bikes and exports them worldwide. In FY2018,
KTM was the fastest growing motorcycle brand in the country
Bajaj Auto has also led the pioneering introduction of India’s first ever Quadricycle – Qute.
Bajaj Auto exports to 70+ countries and a significant share of revenues come from Exports. This
stands as a testament to the new brand image – The World’s Favourite Indian.
Organisation structure
CSR budget and activities 

HEALTH

During the period under review, your Company has disbursed an amount of H 53.34 Crore in the
healthcare sector. Some major projects worth mentioning are:
COVID -19 Pandemic:

The FY 2020-21 was primarily characterized by COVID-19 pandemic and the need to augment
public and private infrastructure to address the pandemic. The Bajaj Group pledged H 100 Crore
to the fight against Covid-19. Working with the government and a network of two hundred plus
NGO partners, the Group committed itself to ensure that resources like access to healthcare and
other necessities of life reach those who need it the most.
Some of the notable contribution made by BAL towards Covid response are as follows:

Pune's largest COVID-19 care centre set up in Lohegaon, Vimannagar

The Bajaj Group partnered with Annamrita Foundation, Bharatiya Jain Sangathana and Pune
Municipal Corporation to support up a 2,800 bed of COVID-19 Care facility (CCC) in Viman
Nagar, Pune that would reach out to the underprivileged people in need of isolation.

Upgradation of twenty public health care facilities in Pune, Udham Singh

Nagar, Sikar and Aurangabad
The Bajaj Group has identified 20 Public Health facilities in Pune, Sikar, Aurangabad and
Udham Singh
Nagar to upgrade them with infrastructure. High-end medical equipment like HFNOs and Health
Cubes were
distributed to the identified facilities to reduce the burden on hospitals and speed up laboratory
testing.
Safe Commute Campaign in Partnership with Uber
BAL initiated a campaign that involved distribution of Safety Partitions, (between driver and
riders), disinfectant solutions, hand sanitizers, masks and mechanical spray bottles to auto
drivers. The Safe Commute Campaign in partnership with Uber was piloted in Gurgaon and later
rolled out PAN India, leading to the distribution of One Lac safety partitions to auto drivers
across twenty cities in India.

Support through PPE kits and Meals

The Bajaj Group partnered with the Pune Platform for COVID Response (PPCR) to procure PPE
Kits for hospitals in Pune and for district administrations in Udham Singh Nagar, Sikar and
Aurangabad. About 4.50 Crore worth of PPE kits were distributed to frontline healthcare
workers. About a total of 20 lacs meals or ration equivalent were provided to migrants in distress
in Maharashtra, Uttarakhand and Rajasthan.

Distribution of Immunity Boosters

BAL-funded Prana Homeopathic Clinic has partnered with Jankidevi Bajaj Gram Vikas Sanstha
(JBGVS) (the social outreach arm of the Bajaj Group) towards distribution of 75,000 vials of
immunity boosters Camphora-1 across various locations in Pune and Aurangabad.

Other Projects

The support to key ongoing projects was also continued with the projects of COVID-19
pandemic continuing to be critical for well-being of the poorest-of-the-poor. The details of other
notable projects are as follows:

Sri Aurobindo Society

Sri Aurobindo Society is an international not-for-profit organization working with organizations

and individuals to contribute to national transformation. Bajaj Auto Limited made a contribution
of 1.5 Crore in FY 20-21 towards the restoration and renovation of “Auro-Agri”- Global Centre
of Excellence for Integral Yoga (GCEIY) that would be housed at Sri Aurobindo Society,
located on the main beach road of Pondicherry (Puducherry).

Centre for Applied Research and People Engagement, Aurangabad (CARPE)

The objectives of the partnership with CARPE was to create a Solid Waste Management practice
in the six urban local bodies in Rajgurunagar along with Khed and ensure waste segregation and
awareness regarding the same amongst the community people. With BAL, CARPE has two
projects, one at Aurangabad and the other in Pune rural (Khed block) of total value of H 1.48
Crore of which 0.19 Crore has been disbursed in the period under review.

Cochlea Pune for Hearing and Speech

Through this project, support was created for Swaranaad pre-school for children with hearing
impairment by renovating/ refurbishing sixteen classrooms, four therapy rooms and two
classrooms for conducting teachers training program. The total value of the project is H 0.65
Crore of which 0.19 Crore has been disbursed in the period under review.

ENVIRONMENTAL SUSTAINABILITY

BAL has adopted an environment-friendly approach in all its Company initiatives,

manufacturing processes and technological innovations. The same is extended to CSR as BAL
supports multiple initiatives such as water conservation in the drought-prone districts of
Aurangabad and spring revival in the distant locations of Kumaon.
During the year under review, BAL has made a fund allocation worth of 30.06 Crore in the
Environmental Sustainability sector. Some of the key associations are: -

Foundation for Ecological Security (FES)

BAL supports FES with a contribution of H 5.00 crore towards a project that aims at restoration
of water resources in water scarce and ecologically degraded dryland regions of Southern
Rajasthan, drought prone.
Vidarbha regions in Maharashtra and in the hilly drylands of the Deccan region in Andhra
Pradesh and Karnataka. The project started in 2018 with an approved amount of H 27.00 crore
for a period of five years.

Paani Foundation

Paani Foundation is a not-for-profit company set up by Aamir Khan, Kiran Rao and others in
January 2016 to work towards creating a drought-free Maharashtra. BAL is supporting the cause
with a contribution of H 6.7 crore in FY 20-21. The phase II of the Water Cup that BAL is
supporting seeks to create scientific approach to water data collection, adoption of water efficient
agricultural practices and ecological restoration of grasslands and forested areas.

Bajaj Water Conservation Project (BWCP)

Most parts of Central Maharashtra, including Marathwada and Vidarbha face repeated drought.
Most of the villages are tanker fed for 6 to 9 months in a year. With the aim of conservation of
water, Bajaj CSR launched the project in two phases in Aurangabad District.
The first phase of Bajaj Water Conservation Project (January 2015 -December 2017) was
launched in 51 villages of Paithan, Gangapur Taluka of Aurangabad District, where a total of H
20.40 Crore was funded by BAL.
The second phase of Bajaj Water Conservation Project (December 2017 – March 2022) was
launched in 110 villages of Gangapur and Aurangabad Talukas of Aurangabad District, where a
total of 123.00 Crore was funded by BAL and the community contributed H 46.00 Crore for the
project. The key activities undertaken during second phase were water resource development,
capacity building, livelihood enhancement through alternate livelihoods, soil conservation and
plantation, water use efficiency and productivity enhancement. The disbursed amount for FY
2020-21 is H 9.92 Crore.
EDUCATION

BAL focuses on primary education with an aim to address issues related to:
Low learning outcomes
Early childhood Education
Dropouts and lack of access to formal schooling
BAL launched a Bajaj Education Initiative aiming to improve the quality of education in its core
areas through infrastructure development and capacity building of students, teachers and parents.
Besides this, BAL has also funded multiple programs that focus on primary school education and
the education of disabled children.
During the year under review, BAL has made a fund allocation worth of 14.3 Crore in the
education sector. Some of the key associations are as follows: -

Kailash Satyarthi Children’s Foundation (KSCF)

During the year under review, BAL has contributed H 4.00 Crore towards the project “Campaign
against child trafficking and child sexual abuse” in this fiscal year. The project seeks to
undertake a year-long campaign with a premier TV channel and make legal representations of
cases of child trafficking and child sexual abuse in Fast Track Courts in twenty targeted districts.

Women’s organization for Socio-Cultural Awareness (WOSCA), Aurangabad

Under WOSCA, a Science program for government schools known as ‘Life-Lab’ was started in
2013. In last eight years, Life-Lab project has worked with more than 1,500 schools across
eleven states, impacting over 6.5 Lacs students with the support of more than 30 corporate
donors. With the support of 1.15 Crore from BAL, WOSCA was successful in launching a pilot
in 36 schools in Aurangabad,
Maharashtra with a reach of up to 9,660 students between Grades 3 to 10 in the FY 2020-21. The
disbursement in FY 2020-21 is H 0.35 Crore.
This was achieved by setting up demonstrations-based Science Labs in dedicated science rooms
in each school. The project aims to create a classroom environment of Fun and Engagement for
children that will inspire them to enjoy science and pursue STEM careers in their lives. Project
completed in January 2021.

AASRAA Trust, Uttarakhand

The ‘Wings of Doon’ program, of AASRAA Trust, aims to provide mentorship, guidance and
educational support to children who have been successfully mainstreamed into regular schools.
With support of Bajaj CSR, Wings of Doon supported 994 beneficiaries. The approved amount
for the project is 3.00Crore for a period of three years. The funds disbursed for the project in this
FY is H 0.57 Crore.

Lend a Hand India, Rajasthan & Uttarakhand

BAL is supporting ‘Lend a Hand India’ for a three-year intervention aimed at improving access
and quality delivery of skill education in secondary/ higher secondary schools in the state of
Rajasthan and Uttarakhand. The project has two primary objectives – Firstly, to launch model
multi skill vocational education program in 20 schools (10 each in Sikar, Rajasthan and Udham
Singh Nagar, Uttarakhand).
Secondly, to provide technical and project management support to the State Governments of
Rajasthan and Uttarakhand in scaling the vocational education in 1,105 schools (905 in
Rajasthan and 200 in Uttarakhand). Overall, the program seeks to reach out to 121,600 students
through a blend of direct and systemic capacity building interventions. The total approved
amount for the project is 10.61 Crore
over a period of three years. The total funds disbursed for the project in this FY is H 1.94 Crore.

LIVELIHOOD

BAL has worked with partner NGOs to support enhancement of Farm based livelihood as well as
explore augmentation of non-Farm livelihoods. Creation of micro-enterprises at individual and
group levels is a key part of the strategy.
During the year under review, BAL has made a fund allocation worth of H 15.11 Crore in the
livelihood sector. Some of the key associations are as follows: -

IIT Bombay
BAL has supported the construction of Rahul Bajaj Technology Innovation Centre (RBTIC) to
help undertake research and conduct education programmes to understand the conditions of the
weaker sections of the society. To support the construction of the RBTIC, BAL has made a
contribution of 10.00 Crore in FY 20-21.

Bharatiya Yuva Shakti Trust (BYST-Youth Entrepreneurship Development Program)

The program, run by BYST, includes supporting underprivileged young entrepreneurs by

supplementing financing based on the assessment done by the mentors assigned to them who are
drawn from the similar industry and who gives voluntary personalized advice and support. The
young entrepreneurs are nurtured till they reach a level where not only are they self-sufficient,
but also they in turn make avaluable contribution to society through creation of wealth and
employment. BAL has made commitment of H 10.00 Crore to mentor 1,000 youths through
BYST and help them build their enterprise. The project has reached out to 130 youth
entrepreneurs. The amount disbursed in FY 2020-21 is 1.20 Crore.

Sasakawa India Leprosy Foundation(S-ILF)

Under this program, BAL has committed H 2.31 Crore to support 216 leprosy-affected people in
building their own enterprises. The project has impacted 108 beneficiaries and out of the total
approved amount, BAL has disbursed H 1.19 Crore in the reporting period.

Impact assessment 
Bajaj Auto CSR activities contribute to nation building through empowering and upskilling.
“Investment in resource creation” is another catchphrase for corporate citizenship here. This
implies benefitting future generations through long-term projects. As you can see in the graph
below, the actual spend has been increasing year-on-year, but it matches the prescribed amount
almost exactly, never going much higher.

CSR of Bajaj Auto has two flagship education projects – BEI or Bajaj Education Initiative and
the e-Learning Project. Both the programmes are run by their own NGO Jankidevi Bajaj Gram
Vikas Sanstha. Since November 2015, these CSR projects are being largely implemented (BEI)
for schools in the Pimpri-Chinchwad area of Maharashtra. The keywords here are ‘quality
education’ and ‘infrastructure support’. BEI and the e-Learning Project align with government
programmes like Sarva Shiksha Abhiyan and the Right to Education Act.
3.1 Room to Read
Room to Read is a literacy programme supported by CSR of Bajaj Auto in Udham Singh Nagar
(Uttarakhand) and Maharashtra. The aim is to improve literacy and set up school libraries in a
way that improves the reading habits of school children. Room to Read wants to provide children
with a rich environment to develop a love for reading books. While Phase 1 sets up the library
and a project coordinator, Phase 2 includes teaching mechanisms such as reading out aloud,
shared reading and paired reading.
3.2. Education of street children
Bajaj Auto corporate social responsibility has been working with the nonprofit Aasra Trust as
implementing partner for a programme to educate children on the streets. It has 21 programme
activities in Dehradun ranging from identification of out-of-school children, enrolling them in
school and supporting them with facilities to retain them in schools till graduation.
3.3 School intervention
This is an urban welfare programme which Bajaj Auto CSR runs in partnership with Swadhar in
Pune. The intervention reaches out to 12,000 children in Class 1-4 from 58 schools in Pune.
‘Book Fairies’ distribute books to the kids so that they develop a love for reading. In the process,
their vocabulary and ability to absorb languages improves.
4. Livelihood & Skilling
Bajaj Auto corporate social responsibility has a host of livelihood and skill development
programmes for underserved youth.
4.1 BISLD
Animals are important to the livelihood scenario in hilly Uttarakhand. Without cattle, the locals
would not be able to thrive. The region suffers from fodder insecurity. There isn’t enough
knowledge about how to manage livestock. BISLD (short for BAIF Institute for Sustainable
Livelihood Development) has 50 Cattle Development Centres in five Districts of the State. These
centres reach out to 27,500 families. It looks after livestock research and helps the people of the
region feed their cattle in the right manner.
4.2 BYST Youth Entrepreneurship Development Programme
The Bajaj Auto – BYST Youth Entrepreneurship Development Programme got financial support
of Rs. 507.5 lakhs from Bajaj Auto corporate social responsibility. The CSR initiative nurtured
719 entrepreneurs from Aurangabad and 347 from Wardha district. These newly minted
businessmen and businesswomen in the fields of catering, lifestyle, marketing and branding have
been generating incomes worth Rs. 575 lakhs in the last financial year. The immensely
successful BYST Youth Entrepreneurship Development Programme has set its sights higher,
with a target of handholding 1,500 aspiring entrepreneurs and a project cost of Rs. 10 crores.
5. Rural Development
Bajaj Auto corporate social responsibility works with CORD (Chinmaya Organization for Rural
Development) on integrated rural development projects. These holistic programmes cover a
gamut of causes including women empowerment, micro-credit and PwD (persons with
disabilities). The project with CORD reaches out to 5,000 beneficiaries in Uttarakhand.
Himal Prakriti is another organisation that Bajaj Auto CSR is engaged with. The focus is on
nature conservation and generating livelihood in remote Himalayan villages. With support from
CSR of Bajaj Auto, the organisation has set up Smokeless Chulhas, Poly Houses and conserving
traditional breeds of yaks in the region. They have an ongoing pond rejuvenation intervention in
the Himalayas.
6. Healthcare
Bajaj Auto corporate social responsibility disbursed Rs. 12.05 crore on healthcare initiatives last
year.
Kamalnayan Bajaj Hospital in Aurangabad gives free treatment to patients living below the
poverty line. Those from Economically Weaker Sections (EWS) of society get subsidized
treatment. The company has spent Rs. 17.48 crore on the hospital till date. Sri Chaitanya Mission
(Bhakti Vedanta Hospital) and Research Institute provides free and affordable healthcare to the
bottom of the pyramid. The hospital specialises in preventive and holistic medicine. Bajaj Auto
Ltd. spent Rs. 600 lakhs on facilities for treatment of those with eye disorders and cancer.
The Bajaj Saksham Project offers primary medical care to communities living near three national
parks – Corbett, Kanha and Bandhavgarh – so that human beings can coexist in harmony with
wildlife. Mobile medical units and the outpatient department in Garhwal have treated 17,278
patients last year. They conduct health camps every week.
7. Women empowerment
Project Hamaara Sapna empowers women living in the slums of Mumbai. It was started by
Minal Bajaj back in 2012 and has gone on to become a successful CSR intervention.
Hamaara Sapna is a four-tier intervention designed to help women realize their true potential.
Not only are the beneficiaries trained in tailoring and design, the project also promotes the use of
khadi. This aspect borrows from Gandhiji’s insistence on khadi as a tool for swadeshi liberation.
The women get hands-on practical experience in the industry and are coached in how to run their
own micro enterprise so they can become fully functioning entrepreneurs in their own right.
8. Sports
Bajaj Auto corporate social responsibility division spent Rs. 15 lakh on sports activities in 2019-
20. Part of the funds went to setting up Abhinav Bindra Foundation, named after India’s only
individual gold medallist. Abhinav Bindra Targeting Performance (ABTP) in Pune helps to
prepare top athletes for world events.
9. Disaster relief
In the year 2019-20, Bajaj Auto spent Rs. 7.5 crore on disaster relief operations. Cyclone Fani in
Odisha caused loss of life and property in more than 20,000 villages. The Bajaj Group donated
Rs. 10 crore to the Chief Minister’s Relief Fund, Odisha. Various districts in Maharashtra saw
unprecedented flooding. Lakhs of people from the flood-hit districts (Sangli and Kolhapur) had
to relocate. The Bajaj Group reached out to the Maharashtra government with a donation of Rs. 5
crore under the Chief Minister’s Relief Fund. The group also pledged Rs. 100 crore to fight
COVID-19 pandemic in India. It has been working with 200 NGOs and government divisions to
improve healthcare infrastructure in hospitals, procuring equipment and PPE kits for staffers.
11. Culture
The two and three-wheeler manufacturer extended CSR support to Sahapedia’s documentation
and education project in Rajasthan and Maharashtra that seeks to explore Bhakti and Sufi
traditions in the two states. It brings into focus the wealth of poetry, music and artistic creativity
these movements inspired across India.
The project titled ‘Support for creating online Encyclopaedia of Indian History and Knowledge
Traditions’, explores Bhakti and Sufi traditions in all their aspects: everyday worship,
community celebration, literature, mystic philosophy and performance. The end result was a
body of original audio-visual documentation, supplemented by reflections of scholars and
practitioners.
Conclusion
Corporate social responsibility at Bajaj Auto runs through the fabric of this automobile company.
The leadership at the top, from Chairman Rahul Bajaj today to Bajaj Group’s Founder Jamnalal
Bajaj and his son Kamalnayan Bajaj, has always been passionate about doing business for the
greater good. This is reflected in their dedication to uplifting the poor and preserving the arts.