NFC in the Market

Julia Charnock
Innovision R&T
Chairman, Marketing Communications
Working Group

Contactless Technology Congress

March 2010
 Example: Health Care /
Social Benefits
• Payment
– Pay with NFC phones at contactless POS
• Information Gathering
– Use NFC phones to read patient history
from smart card or phone-to-phone
• Access
– Ensure secure hospital area access for
personnel with NFC phone and contactless
reader
• Asset Management
– Use NFC phones to read smart tags on
prescriptions to track inventory
• Reporting
– Use NFC phones to track patient visits
– Record activities performed by health care
workers with NFC devices and smart tags

62
 Example: Airlines
• Ticketing
– Download tickets to NFC phone
• Payment
– NFC phones to pay for airport purchases
– NFC phones to pay for in-flight services
• Loyalty
– Store frequent flyer mileage number and check
balance on NFC phone
– Redeem miles at the gate for upgrades
• Access
– Store boarding pass on NFC phone and tap to
enter gate
• Information Gathering
– Special offers for premium passengers
transferred from smart poster to NFC phone
– Schedules downloaded from smart posters /
URLs to NFC phone
• Asset Management
– Baggage tracking
– Luggage ID tags 63
 Example: Retail
• Payment
– Pay with NFC phones at contactless POS
– Add and use a prepaid gift card in an NFC phone
• Loyalty / Couponing
– Add or redeem points with NFC POS and NFC phone
– Download coupons from smart poster to NFC phone
– P2P - transfer coupon to friend, recommend products
– Redeem / send coupons between NFC phone and POS
• Information Gathering
– Read product history / warnings from tag to NFC phone
– Touch tags to collect shopping list
– Touch a tag and opt-in to get SMS store or mall offers
(tracks customer entry as well)
• Asset Management
– Use NFC phones to read smart tags per product
• More…
– Collect deposit from bottle recycling machine
– Activate electronic devices after purchase

64
 Example: Public Sector
• Payment
– Pay with NFC phones at contactless POS
– Store vouchers
– Pay for parking
• Information Gathering
– Download benefits phone numbers from smart
posters to NFC phone
– Record parking stall in NFC phone
• Access
– Secure building access with NFC phone and
contactless reader
– Access to parking stalls
• Phone as ID Card
– Physical and logical log on
– Replaces passport

65
 Example: Automotive
• Payment
– Use NFC phones with contactless car reader to buy
music/video content
• Access
– Store electronic keys on NFC phones; use to open car
with contactless reader
• Information
– Access car service information (km driven, tire
pressure, remaining fuel, service appointments, etc.)
– Personalize vehicle (seat position, favorite radio station,
heating/cooling…)
• Loyalty
– Bonus / loyalty programs from car dealer or service
stations
• Asset Management
– Use NFC phones to read smart tags per part
• More…
– Use with GPS for route planning
– Bluetooth coupling with car phone / radio
66
 Example:
Travel and Entertainment
• Payment
– Use NFC phones to pay with contactless POS within venues
• Loyalty
– Add or redeem points with NFC POS and NFC phone
• Ticketing
– Store theater / attraction / event tickets on NFC phone
– Collect tickets using NFC phone
• Access
– Redeem tickets to enter venue using NFC phone and
contactless reader
– Hotel check-in
– Order food with “tagged” menu/ read food ingredients, wine
detail
• Information Gathering
– Read smart posters to NFC phone with information such as:
• Movie / show schedules
• Upcoming movie trailers
• Tourism information (historical background, maps, etc)
• Favorite sports team updates
– Read smart billboards to customize traveler experience 67
 Example: Business
• Payment
– Store and access vouchers
– Make cafeteria / vending purchases
• Access
– Create secure building access
– Perform secure PC log-in
– Report work time
– Track conference / meeting
attendance
• More…
– Exchange electronic business cards
in a quick and simple way

68
 The Forum is Reaching Out

• New marketing alliances are driving

targeted programs such as Spotlight
events for verticals
• New Implementer level of membership is
giving business requirements and sharing
lessons learned from real world
implementations

69
Upcoming Marketing Programs
• Database describing projects around the world
• The annual NFC Forum Global Competition for developers
• Transport White Paper
• Other white papers and “cookbooks” in development to
support practical implementations
• Groups working on specific programs per region
• Various webcasts scheduled throughout the year
• N-Mark promotions being planned

70
NFC Forum Support
for Developers

Peter Coster
Toppan Forms Co., Ltd.
Chair: Ecosystem Development
Working Group
 Ecosystem Development
Working Group
Charter
The Ecosystem Development Working
Group works with multiple audiences
and executes outreach programs with
partners and others to develop and
foster the NFC community, with the aim
of ecosystem players creating a breadth
of applications.

72
 History
• Group was started in September 2009,
Oulu.
• Developed out of the need to push NFC
out into the ecosystem.
• Established focus groups on Retail,
Developers and Transport

73
 Ecosystem Development
Structure

Ecosystem
Development
Working Group

Finance
Transport Industry Retail Industry Developers
Industry Etc.
Focus Group Focus Group Focus Group
Focus Group

Focus Groups are focused on industry outreach

74
Specs and Developers

75
75
 Benefits of NFC

• NFC is an extension of contactless

• Card emulation works with legacy systems
• NFC really adds benefit in its multiple
modes
• Peer-to-peer Vs. Card Emulation example

76
 Developer Programs

• Current and past NFC Forum

programs for developers
– Spotlight events
– Whitepapers
– NFC Forum Global Competiton
– Webcasts
– Databases

77
 For Developers

• Specification development
• Application Note creation
• Common workplace for review,
questions and comments
• Materials:
– Spotlight events
– Whitepapers
– NFC Forum Global Competition
– Webcasts
78
 Spotlights

• One day event

• Focused on a particular industry
• Last Spotlight Event:
– Oulu, Finland
– Focused on developers
– NFC Forum update
– Developing for Secure Elements
• Great event for networking, sharing
problems and trading ideas.

• For more details goto:

http://www.nfc-forum.org/resources/presentations 79
 Whitepapers & Application Notes

• Whitepapers mobile, tags, use cases

• Application Notes
– Uses the specifications
– Guides to common uses
– Released: Handover Connection
– More in development
• Get involved to work with leading
developers pushing the NFC
envelope
80
 NFC Forum Global
Competition
• Established 4 years ago
• Winners announced at WIMA
• Ways of getting involved
– Enter as a contestant
– Become a sponsor and Judge
– Review entries
– Get leading professionals feedback

81
 Webcasts

• Webcasts
– An interactive online seminar
– Several available for download:
• http://www.nfc-forum.org/resources/Webcasts/
– Presented by developers and industry
leaders
– Can ask questions and get answers
– 4-5 a year, check www.nfc-forum.org for
the next one.

82
 Database

• Databases
– Work being
done on a
database of NFC
rollouts, projects
and trials
– Product
database of NFC
enabled devices

83
 NFC Forum – the place to be

• Amazing networking opportunity

• Developers community
• Get involved in leading NFC

• If interested in NFC, speak to us or go

to
http://www.nfc-forum.org/join/

84
 NFC Forum
Panel Discussion

Contactless Technology Congress

March 2010
 Panelists

• Julia Charnock, Innovision R&T

• Yo Tabayashi, SONY
• Raymond Yap, ViVOtech

• Moderator: Debbie Arnold, NFC Forum

86