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Pret A Manger Hits 90-Day Customer Acquisition Goal in 36 Days

Pret A Manger launched a mobile app with LevelUp's help to represent their brand of loyalty and generosity digitally. They achieved their 90-day customer acquisition goal in just 36 days. Compared to other restaurants with apps, Pret saw 70% more orders per store per week and 61% more monthly active users in the first three months. LevelUp helped with unique promotions, cross-channel marketing, and seamless technical integration to ensure the app's success. Over two years later, the app continues to perform well with over 130,000 downloads, 1,900 5-star reviews, and 30,000 monthly active users.

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107 views2 pages

Pret A Manger Hits 90-Day Customer Acquisition Goal in 36 Days

Pret A Manger launched a mobile app with LevelUp's help to represent their brand of loyalty and generosity digitally. They achieved their 90-day customer acquisition goal in just 36 days. Compared to other restaurants with apps, Pret saw 70% more orders per store per week and 61% more monthly active users in the first three months. LevelUp helped with unique promotions, cross-channel marketing, and seamless technical integration to ensure the app's success. Over two years later, the app continues to perform well with over 130,000 downloads, 1,900 5-star reviews, and 30,000 monthly active users.

Uploaded by

Eve lin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Grubhub’s development shop

Pret A Manger Hits 90-


Day Customer Acquisition
Goal in 36 Days

70% 2× 61%
customer stickiness compared
more orders per store per week to other restaurants in the
same vertical with an app
more monthly active users in
Pret Orders Per Location Per Day the first three months compared
Pret Other Restaurants
vs. Other Restaurants to other restaurants of the
same vertical with an app

FEB

0 weeks 1 week 2 weeks 3 weeks 4 weeks

Pret Restaurants in the same vertical

LevelUp’s proven tactics Our restaurant partners can expect:

help Pret develop tailored


50%+ 20%+ 25%+
campaigns for guests. higher visit frequency increase in ticket price customer adoption

Who is Pret A Manger?


Founded 450+ Locations Over $1 Billion
in 1986 worldwide in annual revenue
The Challenge: Translate Pret's unique brand and ethos to a digital medium.
Pret A Manger empowers their cashiers to give out free treats to guests as ad hoc “Random Acts of Kindness.” LevelUp
worked with Pret to develop a mobile app and guest engagement program that drives business objectives and represents
the brand’s values of loyalty and generosity.

When Pret launched their program in mid-2017 across 87 U.S. locations, they achieved their 90-day customer acquisition
goal in just 36 days.

Compared to other app providers, LevelUp's customer-first UX drives the


highest usage in the industry.
In conjunction with LevelUp's platform, our team helped implement three core strategies for success:

1. Unique customer promotion


Pret launched with an exclusive offer where the first 50,000 customers
would receive 5 free coffees to redeem on their first 5 visits. This offer
incentivized downloads and catalyzed customers’ habit of using the app
by requiring promotion redemption across multiple visits.

2. Cross-channel marketing tactics


Pret prominently displayed in-store collateral including window decals,
signage at the point of purchase, and staff T-shirts. They also ran a
comprehensive digital campaign that involved updating their website with
a video and FAQ, announcing the app’s launch with press outreach, and
advertising on Instagram, Facebook, and Twitter.

3. Tight technical and team collaboration


LevelUp's seamless integrations to Pret's existing tech stack and LevelUp's
250+ person dedicated project and support team ensured a flawless launch.

Pret A Manger’s app continues to perform 2+ years post-launch.

Where they
are today: 130,000+ 1,900+ 30,000+
app downloads 5-star reviews monthly active users

LevelUp, Grubhub’s development shop, has designed and developed custom app and web experiences for 200+ top restaurant
brands. Learn more about how Pret achieved these results at www.thelevelup.com, or email us at hello@thelevelup.com.

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