Nike-Lululemon Lawsuit
Nike-Lululemon Lawsuit
      Plaintiff Nike, Inc. (“Nike”) for its Complaint against Defendants lululemon
athletica inc. (“Lululemon Athletica”), and Curiouser Products Inc. d/b/a Mirror
(“MIRROR”) (collectively “Lululemon”) alleges as follows:
                                INTRODUCTION
      1.     Nike’s mission is to bring inspiration and innovation to every athlete in
the world, with the belief that if you have a body, you are an athlete. Nike fulfills
that mission, in part, by investing heavily in research, design, and development to
create game-changing technologies for athletes.
      2.     Relevant to this lawsuit, Nike has spent decades creating game-chang-
ing digital sport technologies. Nike has been and continues to be an industry leader
in digital sport innovation; developing digital sport products and experiences and
leveraging those innovations to create a community of athletes who encourage and
support one another along their fitness and wellness journeys.
      3.     More specifically, Nike began creating digital sport innovations at least
as early as 1983 when it invented and filed a patent application on a device for de-
termining a runner’s speed, distance traversed, elapsed time, and calories expended.
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The device, shown in the figure below, included a transmitter and sensor in a run-
ner’s shoe, and a receiver and microprocessor remote from the runner’s shoe. The
sensor gathered activity-related data, the transmitter sent the data to the receiver, the
receiver fed the data to the microprocessor, and the microprocessor analyzed and
displayed the data and analysis to the runner and her community of athletes.
FIG I .
                                             ) /:- TRANSMITTER · I
                                             :·;.·;a_,-     BATTER'!' - 2
                                              '.· ._.-~. , FOOT SENSOR-3
                                    . - -:-. . /t.fV
                    Figure from Nike’s 1983 Patent Application
      4.     Nike built on those early efforts and evolved its digital sport offerings
over the years. As just one example, in 2006, Nike launched the Nike+ iPod system
as part of a collaboration with Apple. The system included a foot ground contact
timer and accelerometer embedded in Nike footwear that synced with Apple iPods
to track, analyze, and display activity-related information for an athlete and her com-
munity. The Nike+ iPod system is shown below.
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      5.    As yet another example, in 2011 and 2012, Nike launched its Nike+
SportWatch and Nike+ FuelBand products. Both were groundbreaking, innovative
wearable activity trackers, as shown below.
Nike+ Fuelband
Nike+ SportWatch
      6.    Nike also launched its Nike+ ESP basketball and training footwear
products in 2012. These products included sensors that enabled athletes to monitor
their progress, including how high they jumped, how hard they worked, and how
quickly they moved. An example Nike+ ESP basketball product is shown below.
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      7.    That same year, Nike also released its Nike+ Kinect product, which was
a fitness video game for the Xbox 360. The game encouraged users to be physically
active, and allowed users to earn and compete with others with NikeFuel points,
which were a unit of measuring athletic performance.
                                 Nike+ Kinect
      8.    In addition to creating innovative digital sport products, Nike has also
been an industry leader in tying its innovations to the Nike community of athletes,
and in using those innovations to foster engagement among that community.
      9.    For example, in 1996, Nike created its first e-commerce website in ad-
vance of the Atlanta Summer Olympics. Shortly thereafter, and in connection with
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the 1998 World Cup, Nike began using viral campaigns to gain awareness and create
community in social networks. Nike also began developing mobile apps to, at least
in part, create brand loyalty through dialogue and to leverage that loyalty into con-
sumers advocating for the brand online. Nike immediately recognized the oppor-
tunity of tying its digital sport innovations to the community. For example, in the
early days of mobile apps, Nike explained: “[o]ur mission was always about making
athletes better. While gear is a sharp point for us, what we really see is the oppor-
tunity to extend and deepen the relationship with customers, making it more than a
dashboard of data.” (https://www.forbes.com/sites/darrenheitner/2016/08/02/just-
do-digital-nikes-fundamental-shift-to-direct-to-consumer/).
         10.    Nike’s mobile apps, such as the Nike+ Running App, Nike Run Club,
and Nike Training Club, include features that create a community for athletes, in-
cluding at least: tracking and storing activity-related progress, such as location, pace,
distance, elevation, heart rate, miles splits; providing athletes with personalized
coaching and training tips; allowing athletes to compete and compare results with
others, including on social networks; supporting and enabling athletes having their
own social networks, with tailored feeds based on personal interests; and providing
athletes direct access to Nike’s online digital store with highlights of products. These
features drive athletes to continue to engage with their community, especially when
motivation is decreased or lacking, and helps athletes stick to fitness and wellness
goals.
         11.    Nike’s mobile apps also changed e-commerce. In 2015, for example,
Nike introduced its SNKRS app, which is an e-commerce platform that provides
wider access to limited releases or product drops. As another example, in 2016, Nike
became the first company in the sports apparel industry to develop a digital mem-
bership program, which Nike called “NikePlus.” The program enables users to have
one account with access to online and in-store personalized services.
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      12.    As of the date of filing this lawsuit, Nike’s digital ecosystem has more
than 75 million people who actively engage in its digital ecosystem of products.
These digital and digital sport innovations contributed, and continue to contribute,
to Nike’s success and competitive positioning. Partially because of this, Nike pur-
sues intellectual property protection for its digital sport innovations, and Nike pro-
tects its hard-earned rights against infringement.
      13.    In the context of this lawsuit, Nike owns a robust portfolio of patents
directed to its digital sport innovations for use in or with fitness equipment and apps,
and especially for its features that drive athletes to continuously engage with a like-
minded community of athletes dedicated to improving fitness and wellness.
      14.     Lululemon is infringing several of those patents by making and selling
The Mirror Home Gym and accompanying mobile applications, examples of which
are shown below.
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      15.    Prior to filing this lawsuit, Nike notified Lululemon of its infringement.
Lululemon refused to stop and instead summarily dismissed Nike’s claims. (See Ex-
hibits 1 and 2.) Lululemon instead continues to make and sell The Mirror Home
Gym and accompanying mobile applications without Nike’s authorization and in
violation of Nike’s patents.
                                  THE PARTIES
      16.    Nike is a corporation organized under the laws of the State of Oregon
with a principal place of business at One Bowerman Drive, Beaverton, Oregon
97005.
      17.    On information and belief, Lululemon Athletica is a corporation exist-
ing under the laws of the State of Delaware, with its principal place of business at
1818 Cornwall Avenue, Vancouver, British Columbia V6J 1C7. Lululemon Athlet-
ica operates its own retail stores, as well retail stores for various subsidiary compa-
nies, and advertises, markets, distributes, and/or sells retail merchandise in the City
and State of New York and throughout the world. Lululemon Athletica is doing busi-
ness in the State of New York. Lululemon Athletica operates multiple retail locations
in the State of New York.
      18.    On information and belief, MIRROR is a corporation existing under the
laws of the State of Delaware, with its principal place of business at 1261 Broadway
#208, New York, New York 10001.
      19.    On information and belief, MIRROR is a wholly owned subsidiary of
Lululemon Athletica.
                          JURISDICTION AND VENUE
      20.    This is an action for patent infringement arising under the patent laws
of the United States, 35 U.S.C. § 100 et seq. This Court has subject matter jurisdic-
tion pursuant to 28 U.S.C. §§ 1331 and 1338(a).
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       21.    This Court has personal jurisdiction over Lululemon because Lu-
lulemon has committed, and continues to commit, acts of infringement in this Dis-
trict, has conducted business in this District, and/or has engaged in continuous and
systematic activities in this District.
       22.    Venue is proper in this District pursuant to 28 U.S.C. § 1400 for Lu-
lulemon Athletica because it maintains a regular and established place of business
in this District and has committed, and continues to commit, acts of infringement in
this District, including but not limited to making, using, offering to sell, selling,
and/or importing products that infringe one or more claims of Nike’s patents at issue
in this lawsuit.
       23.    Venue is proper in this District pursuant to 28 U.S.C. § 1400 for MIR-
ROR because MIRROR maintains a regular and established place of business (in-
cluding its headquarters) in this District and has committed, and continues to com-
mit, acts of infringement in this District, including but not limited to making, using,
offering to sell, selling, and/or importing products that infringe one or more claims
of Nike’s patents at issue in this lawsuit.
                            FACTUAL BACKGROUND
       24.    Nike’s principal business activity is the design, development and
worldwide marketing and selling of athletic footwear, apparel, and equipment.
       25.    Nike invests heavily in research, design, and development; and those
efforts are key to Nike’s success.
       26.    Nike’s investments in research, design, and development have led to
many innovative technologies, including the technologies at issue in this case.
       27.    Nike has taken steps to protect its innovative technologies, including
by filing and obtaining patents around the world.
       28.    Relevant to this dispute, Nike owns all right, title, and interest in, and
has the right to sue and recover for past, present, and future infringement of, U.S.
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Patent Nos. 8,620,413 (“the ’413 patent”); 9,278,256 (“the ’256 patent”); 9,259,615
(“the ’615 patent”); 10,188,930 (“the ’930 patent”); 10,232,220 (“the ’220 patent”);
and 10,923,225 (“the ’225 patent”) (collectively, the “Asserted Patents”).
      29.       The U.S. Patent and Trademark Office duly and legally issued the ’413
patent on December 31, 2013. A true and correct copy of the ’413 patent is attached
hereto as Exhibit 3.
      30.       The U.S. Patent and Trademark Office duly and legally issued the ’256
patent on March 8, 2016. A true and correct copy of the ’256 patent is attached hereto
as Exhibit 4.
      31.       The U.S. Patent and Trademark Office duly and legally issued the ’615
patent on February 16, 2016. A true and correct copy of the ’615 patent is attached
hereto as Exhibit 5.
      32.       The U.S. Patent and Trademark Office duly and legally issued the ’930
patent on January 29, 2019. A true and correct copy of the ’930 patent is attached
hereto as Exhibit 6.
      33.       The U.S. Patent and Trademark Office duly and legally issued the ’220
patent on March 19, 2019. A true and correct copy of the ’220 patent is attached
hereto as Exhibit 7.
      34.       The U.S. Patent and Trademark Office duly and legally issued the ’225
patent on February 16, 2021. A true and correct copy of the ’225 patent is attached
hereto as Exhibit 8.
      35.       The Asserted Patents are presumed to be valid.
      36.       Without Nike’s authorization, Lululemon makes, uses, offers for sale,
sells, and/or imports into the United States products that practice the claimed inven-
tions of the Asserted Patents.
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       37.     Lululemon’s products that infringe claims of the Asserted Patents in-
clude at least The Mirror Home Gym and accompanying mobile applications (the
“Mirror System”).
       38.     On information and belief, Lululemon sells and offers to sell the Mirror
System directly to end-user customers through its e-commerce websites (e.g.,
https://shop.lululemon.com/story/mirror-home-gym; https://www.mirror.co/) and
its retail stores.
       39.     On information and belief, Lululemon sells and offers to sell the Mirror
System directly to end-user customers in the United States, including in this District.
       40.     Lululemon has infringed, and continues to infringe, the Asserted Pa-
tents by making, using, selling, offering to sell, and/or importing at least the Mirror
System in this District and elsewhere in the United States without the consent or
authorization of Nike.
       41.     Prior to filing this lawsuit, Nike sent a notice letter to Lululemon on
November 3, 2021, attaching the Asserted Patents and alleging Lululemon’s in-
fringement thereof. The notice letter included representative, non-limiting claim
charts mapping the infringement of the Mirror System to each of the Asserted Pa-
tents. The notice letter and claim charts are attached hereto as Exhibit 1.
       42.     Lululemon has therefore been on notice of the Asserted Patents and its
infringement since at least November 3, 2021.
       43.     In response to the notice letter, Lululemon refused to stop its infringe-
ments or take a license to Nike’s Asserted Patents. Lululemon instead continues to
make, use, sell, offer to sell, and/or import its Mirror System without Nike’s consent
or authorization and in violation of the Asserted Patents. Lululemon’s response let-
ter is attached as Exhibit 2.
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      47.     The Mirror System practices the invention claimed in the ’413 patent.
For example, the Mirror System includes an apparatus comprising: a processor; and
a memory storing instructions that, when executed by the processor, cause the appa-
ratus at least to: prompt a user to exercise at a plurality of successive exertion levels,
wherein an exertion level is based on a level of physical fitness of a user; determine
a plurality of heart rate zones based on first heart rate measurements received from
a sensor while the user exercises at the plurality of successive exertion levels; gen-
erate a prompt instructing a user to exercise while maintaining heart rate within a
particular one of the plurality of heart rate zones; process second heart rate measure-
ments received from the sensor subsequent to generating the prompt; and determine
whether the second heart rate measurements are within the particular heart rate zone.
      48.     Lululemon actively induces others, including at least end-user custom-
ers of the Mirror System, to infringe at least claim 1 of the ’413 patent in violation
of 35 U.S.C. § 271(b). Lululemon causes, instructs, urges, encourages, and/or aids
others to directly infringe at least claim 1 of the ’413 patent by making, using, offer-
ing to sell, selling, and/or importing in and into the United States the infringing Mir-
ror System, as detailed above. Lululemon’s active inducement includes, for example
and without limitation, marketing, selling, and offering to sell the Mirror System,
providing instructions on how to use the Mirror System, selling instrumentation or
devices for use with the Mirror System, and promoting the use of the Mirror System.
For example, Lululemon promotes the use of the Mirror System on its websites and
in its retail stores, and encourages end-user customers to use the Mirror System by
means of marketing materials and videos. Lululemon also instructs end-user cus-
tomers on how to use the Mirror System by means of product manuals. Selected
articles from Lululemon’s websites describing the structure and use of the Mirror
System are attached as Exhibits 9-14 and show that Lululemon encourages end-user
customers to infringe claims of the ’413 patent.
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System are attached as Exhibits 9-14 and show that Lululemon encourages end-user
customers to infringe claims of the ’256 patent.
      60.     Lululemon contributes to end-user customers’ direct infringement of
the ’256 patent in violation of 35 U.S.C. § 271(c) by offering to sell, selling, and/or
importing the Mirror System, which constitutes a material part of the invention in at
least claim 11 of the ’256 patent. Lululemon offers to sell, sells and/or imports the
Mirror System knowing the same to be specifically made or especially adapted for
use in an infringement of at least claim 11 of the ’256 patent, and that the Mirror
System is not a staple article or commodity of commerce suitable for any substantial
non-infringing use.
      61.     Lululemon knows, or is willfully blind to the fact that, its actions have
induced and/or contributed to infringement of the ’256 patent with the knowledge
and intent that one or more claims of the ’256 patent be infringed.
      62.     At least as of November 3, 2021, Lululemon had actual knowledge of
the ’256 patent and its infringement thereof. Nevertheless, Lululemon has continued
to infringe at least claim 11 of the ’256 patent. Lululemon’s infringement is objec-
tively reckless, knowing, intentional, deliberate, and willful.
      63.     Nike has suffered, and continues to suffer, economic harm as a result
of Lululemon’s infringing activities in an amount to be proven at trial.
      64.     Lululemon’s activities have caused and will continue to cause Nike ir-
reparable injury for which there is no adequate remedy at law, unless this Court en-
joins Lululemon’s infringing activities under 35 U.S.C. § 283.
      65.     On information and belief, Lululemon’s infringement of the ’256 patent
will continue unless enjoined by this Court.
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termined number of consecutive activity time periods; and presenting a streak re-
ward to the user when the received athletic activity data exceeds the first activity
goal for the predetermined number of consecutive activity time periods.
      70.     Lululemon actively induces others, including at least end-user custom-
ers of the Mirror System, to infringe at least claim 1 of the ’615 patent in violation
of 35 U.S.C. § 271(b). Lululemon causes, instructs, urges, encourages, and/or aids
others to directly infringe at least claim 1 of the’615 patent by making, using, offer-
ing to sell, selling, and/or importing in and into the United States the infringing Mir-
ror System, as detailed above. Lululemon’s active inducement includes, for example
and without limitation, marketing, selling, and offering to sell the Mirror System,
providing instructions on how to use the Mirror System, selling instrumentation or
devices for use with the Mirror System, and promoting the use of the Mirror System.
For example, Lululemon promotes the use of the Mirror System on its websites and
in its retail stores, and encourages end-user customers to use the Mirror System by
means of marketing materials and videos. Lululemon also instructs end-user cus-
tomers on how to use the Mirror System by means of product manuals. Selected
articles from Lululemon’s websites describing the structure and use of the Mirror
System are attached as Exhibits 9-14 and show that Lululemon encourages end-user
customers to infringe claims of the ’615 patent.
      71.     Lululemon contributes to end-user customers’ direct infringement of
the ’615 patent in violation of 35 U.S.C. § 271(c) by offering to sell, selling, and/or
importing the Mirror System, which constitutes a material part of the invention in at
least claim 1 of the ’615 patent. Lululemon offers to sell, sells and/or imports the
Mirror System knowing the same to be specifically made or especially adapted for
use in an infringement of at least claim 1 of the ’615 patent, and that the Mirror
System is not a staple article or commodity of commerce suitable for any substantial
non-infringing use.
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      72.     Lululemon knows, or is willfully blind to the fact that, its actions have
induced and/or contributed to infringement of the ’615 patent with the knowledge
and intent that one or more claims of the ’615 patent be infringed.
      73.     At least as of November 3, 2021, Lululemon had actual knowledge of
the ’615 patent and its infringement thereof. Nevertheless, Lululemon has continued
to infringe at least claim 1 of the ’615 patent. Lululemon’s infringement is objec-
tively reckless, knowing, intentional, deliberate, and willful.
      74.     Nike has suffered, and continues to suffer, economic harm as a result
of Lululemon’s infringing activities in an amount to be proven at trial.
      75.     Lululemon’s activities have caused and will continue to cause Nike ir-
reparable injury for which there is no adequate remedy at law, unless this Court en-
joins Lululemon’s infringing activities under 35 U.S.C. § 283.
      76.     On information and belief, Lululemon’s infringement of the ’615 patent
will continue unless enjoined by this Court.
                       FOURTH CLAIM FOR RELIEF
            (INFRINGEMENT UNDER 35 U.S.C. § 271 OF THE ’930 PATENT)
      77.     Nike re-alleges and incorporates by reference the allegations set forth
in paragraphs 1–76 of this Complaint.
      78.     Lululemon directly infringes the ’930 patent in violation of 35 U.S.C.
§ 271(a) by making, using, offering for sale, and/or selling a system (including, with-
out limitation, the Mirror System) that infringes one or more claims of the ’930 pa-
tent, literally or under the doctrine of equivalents.
      79.     Lululemon’s Mirror System practices at least one claim of the ’930 pa-
tent. An exemplary claim, claim 1 recites:
      A computer-implemented method comprising:
              providing first instructions to a user to perform a first athletic move-
              ment;
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              receiving, from a sensor, first activity data representing the first athletic
              movement;
              calculating with a processor, based on the first activity data, a first com-
              binatory fitness-athleticism score;
              providing, in response to a triggering event, second instructions to the
              user to perform a second athletic movement;
              receiving, from the sensor, second activity data representing the second
              athletic movement;
              calculating, with the processor, based on the second activity data, a sec-
              ond combinatory fitness-athleticism score,
              wherein the first and the second combinatory fitness-athleticism scores
              each comprise a fitness sub-score and a separate athleticism sub-score
              of the user,
                    wherein the fitness sub-score is calculated, by the processor, us-
                    ing one or more of an endurance fitness attribute, a flexibility
                    fitness attribute and a strength fitness attribute of the user, and
                    wherein the athleticism sub-score is calculated, by the processor,
                    using one or more of a speed athleticism attribute, an agility ath-
                    leticism attribute, a reaction athleticism attribute, a power athlet-
                    icism attribute and a balance athleticism attribute of the user.
      80.     The Mirror System practices the invention claimed in the ’930 patent.
For example, the Mirror System performs the steps of providing first instructions to
a user to perform a first athletic movement; receiving, from a sensor, first activity
data representing the first athletic movement; calculating with a processor, based on
the first activity data, a first combinatory fitness-athleticism score; providing, in re-
sponse to a triggering event, second instructions to the user to perform a second
athletic movement; receiving, from the sensor, second activity data representing the
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second athletic movement; calculating, with the processor, based on the second ac-
tivity data, a second combinatory fitness-athleticism score, wherein the first and the
second combinatory fitness-athleticism scores each comprise a fitness sub-score and
a separate athleticism sub-score of the user, wherein the fitness sub-score is calcu-
lated, by the processor, using one or more of an endurance fitness attribute, a flexi-
bility fitness attribute and a strength fitness attribute of the user, and wherein the
athleticism sub-score is calculated, by the processor, using one or more of a speed
athleticism attribute, an agility athleticism attribute, a reaction athleticism attribute,
a power athleticism attribute and a balance athleticism attribute of the user.
      81.     Lululemon actively induces others, including at least end-user custom-
ers of the Mirror System, to infringe at least claim 1 of the ’930 patent in violation
of 35 U.S.C. § 271(b). Lululemon causes, instructs, urges, encourages, and/or aids
others to directly infringe at least claim 1 of the ’930 patent by making, using, offer-
ing to sell, selling, and/or importing in and into the United States the infringing Mir-
ror System, as detailed above. Lululemon’s active inducement includes, for example
and without limitation, marketing, selling, and offering to sell the Mirror System,
providing instructions on how to use the Mirror System, selling instrumentation or
devices for use with the Mirror System, and promoting the use of the Mirror System.
For example, Lululemon promotes the use of the Mirror System on its websites and
in its retail stores, and encourages end-user customers to use the Mirror System by
means of marketing materials and videos. Lululemon also instructs end-user cus-
tomers on how to use the Mirror System by means of product manuals. Selected
articles from Lululemon’s websites describing the structure and use of the Mirror
System are attached as Exhibits 9-14 and show that Lululemon encourages end-user
customers to infringe claims of the ’930 patent.
      82.     Lululemon contributes to end-user customers’ direct infringement of
the ’930 patent in violation of 35 U.S.C. § 271(c) by offering to sell, selling, and/or
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importing the Mirror System, which constitutes a material part of the invention in at
least claim 1 of the ’930 patent. Lululemon offers to sell, sells and/or imports the
Mirror System knowing the same to be specifically made or especially adapted for
use in an infringement of at least claim 1 of the ’930 patent, and that the Mirror
System is not a staple article or commodity of commerce suitable for any substantial
non-infringing use.
      83.     Lululemon knows, or is willfully blind to the fact that, its actions have
induced and/or contributed to infringement of the ’930 patent with the knowledge
and intent that one or more claims of the ’930 patent be infringed.
      84.     At least as of November 3, 2021, Lululemon had actual knowledge of
the ’930 patent and its infringement thereof. Furthermore, the ’930 patent was cited
during prosecution of MIRROR’s U.S. Patent No. 10,981,047 and U.S. Patent No.
11,167,172. Nevertheless, Lululemon has continued to infringe at least claim 1 of
the ’930 patent. Lululemon’s infringement is objectively reckless, knowing, inten-
tional, deliberate, and willful.
      85.     Nike has suffered, and continues to suffer, economic harm as a result
of Lululemon’s infringing activities in an amount to be proven at trial.
      86.     Lululemon’s activities have caused and will continue to cause Nike ir-
reparable injury for which there is no adequate remedy at law, unless this Court en-
joins Lululemon’s infringing activities under 35 U.S.C. § 283.
      87.     On information and belief, Lululemon’s infringement of the ’930 patent
will continue unless enjoined by this Court.
                        FIFTH CLAIM FOR RELIEF
            (INFRINGEMENT UNDER 35 U.S.C. § 271 OF THE ’220 PATENT)
      88.     Nike re-alleges and incorporates by reference the allegations set forth
in paragraphs 1–87 of this Complaint.
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             by a user during a first time period, wherein the piece of workout equip-
             ment is configured to display the first set of activity data.
      102. The Mirror System practices the invention claimed in the ’225 patent.
For example, the Mirror System performs the steps establishing, by a sensor device,
data communication with a piece of workout equipment; transmitting, by the sensor
device and to the piece of workout equipment, a first set of data for operating a first
function of the piece of workout equipment; and transmitting, by the sensor device
and to the piece of workout equipment, a first set of activity data corresponding to
an activity performed by a user during a first time period, wherein the piece of
workout equipment is configured to display the first set of activity data.
      103. Lululemon actively induces others, including at least end-user custom-
ers of the Mirror System, to infringe at least claim 1 of the ’225 patent in violation
of 35 U.S.C. § 271(b). Lululemon causes, instructs, urges, encourages, and/or aids
others to directly infringe at least claim 1 of the’225 patent by making, using, offer-
ing to sell, selling, and/or importing in and into the United States the infringing Mir-
ror System, as detailed above. Lululemon’s active inducement includes, for example
and without limitation, marketing, selling, and offering to sell the Mirror System,
providing instructions on how to use the Mirror System, selling instrumentation or
devices for use with the Mirror System, and promoting the use of the Mirror System.
For example, Lululemon promotes the use of the Mirror System on its websites and
in its retail stores, and encourages end-user customers to use the Mirror System by
means of marketing materials and videos. Lululemon also instructs end-user cus-
tomers on how to use the Mirror System by means of product manuals. Selected
articles from Lululemon’s websites describing the structure and use of the Mirror
System are attached as Exhibits 9-14 and show that Lululemon encourages end-user
customers to infringe claims of the ’225 patent.
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