Running Head: Product Proposal
Super Banana
[Name of Student]
[Name of Institute]
[Date]
Product Proposal 2
Executive Summary
The business "Super Banana" will create a new and distinct product for the market to
shift people's perceptions on nutation. Super Banan will offer targeted consumers specialized,
one-of-a-kind goods to ensure their complete pleasure. There is currently no company on the
national market that produces "Fruit Snacks." As a result, Super Banana will introduce a new
trend by manufacturing snacks filled with nutrition at reasonable rates for the benefit of its
customers. The proposal will examine the market gap and different marketing methods for
promoting the company, as well as provide a short description of how it intends to continue
operating.
Product Proposal 3
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
About The Company........................................................................................................................4
Joint Venture....................................................................................................................................5
Vision and Mission..........................................................................................................................5
Industry Analysis.............................................................................................................................5
Stakeholder and France....................................................................................................................6
France Tax Policy............................................................................................................................7
Target Audience...............................................................................................................................8
Special Feature.................................................................................................................................8
Current Situation..............................................................................................................................9
Super Banana options......................................................................................................................9
Technology....................................................................................................................................10
Competitive Analysis.....................................................................................................................11
Method of Production....................................................................................................................11
Estimates Of Costs.........................................................................................................................12
Total Money Needed.....................................................................................................................12
Quality Control..............................................................................................................................13
ESG Challenges.............................................................................................................................13
Value Chain Analysis....................................................................................................................14
Managing Innovation.....................................................................................................................14
Increase Sustainability...................................................................................................................15
Recommendation...........................................................................................................................16
Learning outcome..........................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
Product Proposal 4
Introduction
Super Banana enters the French market with a brand-new product in order to achieve
supremacy. With this strategy, the Super Banana will be a top snack for health-conscious
individuals looking for natural, authentic, and nutritious alternatives to conventional foods. The
Super Banana will be introduced successfully and continue to be popular. With its commitment
to having a positive impact on the environment and the communities it serves, the Super Banana
brand will be lauded for its role in promoting improved health and well-being for everyone. The
ultimate aim is to transform the business and usher in new trends, such as fruit snacks in place of
veggie snacks. In addition, the mission of Super Banana is to promote a healthy lifestyle via a
balanced diet. As well as developing a unique range of products that can stand on their own and
increase revenue.
About The Company
Super Banana is a business that sells and produces snacks. It is a small business in
France the company is situated 160 miles outside of Paris. The business has tried to market
itself as a green company where according to the corporation it conducts all such activities that
are favorable towards the environment and further does the least damage to nature. The
business obtains water and prepares it for use. The company is currently working to satisfy the
hunger, the Super Banana may be formulated with specific nutrients to meet the requirements
(such as a carbohydrate that releases energy slowly). Because of its architecture, the Super
Banana can withstand illness and drought, making it an excellent food supply for the whole
globe.
The business has a more flexible contract and less complicated rules. There is no
minimum capital share; just 30% of the main capital must be paid before registration.
Product Proposal 5
Furthermore, it does not need more than 200 members to be incorporated. The exchange of
shares between members is completely free. For the management structure, one or more people
are needed at first.
Joint Venture
Super Banana has reached an agreement with two or more organizations to collaborate in
the pursuit of a common objective. The business has formed a cooperative venture with Claude
Dubois in particular. The civil case and commercial law govern the terms and conditions. The
company aims to enhance its resources. The JV entity may have more industry clout or resources
to ensure the venture's success than any single company could. In the technological industry,
while Super Banana may have an excellent design team, another may have a significant patent,
and a third may specialize in marketing, the ability to integrate talents is particularly essential.
To save money on marketing and promotion, Super Banana could consider establishing a joint
venture, possibly at a trade fair or in a trade journal. There's also the potential of two companies
forming a joint venture (JV) to mine precious metals or drill for fossil fuels, both of which are
expensive undertakings.
Vision and Mission
The ultimate mission is to provide consumers with focused and innovative goods that
fully satisfy their needs possible. Super Banana aims to grow alongside the workers, customers,
suppliers, and any other business partners by adding more value.
Industry Analysis
The Super Banana is produced using the unique Pico Electronic-Piezoelectric 3D content
generator Ultra wave that makes it easy to fulfill any current need for food safety for the next 20
Product Proposal 6
years by changing its exclusive software (Mothersbaugh et al., 2020). The Super Banana is
compatible with food crops worldwide - yet it never becomes brown or black, unlike a regular
banana, and is always delicious and fresh in its skin to protect it from the atmosphere and insect
pests. Studies have revealed that the tiredness recovery rate among those who consume Super
Banana is 71 percent greater than the existing market leader in energy beverages or energy snack
bars. Industry experiences with the electronics, food, and pharmaceutical industries showed that
Super Banana's cost to manufacture is about 59 percent more than typical expenses for normal
bananas.
There aren't many companies in France that meet this criterion. Super Banana offers a
great chance to join this market and benefit from the current trend with just a little investment.
The growing interest in healthy meals and beverages has moved consumer focus to those
that are high in nutrients. B6 is high in several nutrients, including vitamin C, fiber, protein,
potassium, and manganese (Gary, 2019). Bananas aid the metabolism, neurological system, and
digestive system is working properly. Bananas have traditionally been considered as a standard,
low-cost fruit that's simple to get. As a result, consumer social, economic, and environmental
concerns have spurred on continual industrial expansion. Banana consumption is anticipated to
rise as people grow more health-conscious (Vogler, 2020).
Stakeholder and France
The snacks industry is thriving France economy that generates over $5 billion a year in
income from more than 55 licensed and registered snacks in France. Experts aim to expand the
production of snacks by 5% each year (Mothersbaugh et al., 2020).
The small snack producer has minimal entry barriers with little capital, whereas big
corporations are engaged in snack manufacturing. The bulk of snack market players are
Product Proposal 7
medium sized to tiny enterprises suited for local customers (Widiastuti and Santoso, 2020).
However, the special reason for choosing France is because the taste of the people there is
different, and the food sector is valued about €170 billion (Xie et al., 2019). It is account for
roughly 30% of France's total production output. It has the 'smart food' sector, and it is
expanding by about 6% per year. Therefore, Super Banana will enjoy a great profit by opening
the organisation there. Plus, the market in France will provide Super Banana with intelligent
solutions to problems of food production with important resources.
France Tax Policy
France's tax policies are ideal for Super B because they align with the country's stated
objectives of creating more employment, boosting economic development, and shielding local
firms from international competition. French tax law exempts joint ventures from several taxes.
In addition, Claude is providing a 15-year tax-free period instead of a regular payment rate at 33
1/3 percent. By 2025, France plans to cut its corporation tax rate from 33.33 percent to 25
percent to be on a level with the EU average (Xie et al., 2019). For the next 15 years, SB will be
subject to a competitive 25 percent tax rate. SB may benefit from French laws and guidelines
that provide a variety of tax advantages for inbound investment projects. When SB enters the
European market, France may serve as a marketing center with favorable tax legislation (Mirvis,
2020). SB has the opportunity to investigate France's most generous research tax credit offer in
Europe. at an annual cost to the general population of €6 billion, this incentive is worth 30% on
up to €100 million in authorized outflow and 5% beyond that level.
There are multiple shareholders in the company
1. Professor Tom Askew, a US transplant from Palo Alto, is the CEO of the NU
Product Proposal 8
Technology Park.
2. Sabina Becker, a lawyer at Anglo-Dutch Healthcare Technologies Conglomerate.
3. Claude DuBois, an official from the French Ministry of Economy, Productive Recovery
and Digital (the Industry Ministry).
4. Erik Weber, owner of WeberKäseTek and father of Stefan. He wants to produce the
SuperBanana.
5. Han Foo, CEO of Han Yo Premier Foods is interested in producing the SB because he
sees this as a “history changing product” for the food security of the ordinary people of
the world.
Target Audience
The products are designed to target the student market because of its affordability.
Students can buy a product simply since it is filled with nutrients. It also provides kids with the
strength and endurance they need during the day, particularly the primary and high school
students since they are more concerned with their school activities. That is why they have to
ingest the Super Banana’s nutrition snacks which are not tasty. The chips will provide
consumers with delicious pleasure and will certainly satisfy them.
Special Feature
There are three kinds of Super Bananas accessible to people at the first launch of the company in
the market:
1. Super Banana Super Banana with all the long lifetime and basic nutrition/ health
benefits (eg vitamins).
Product Proposal 9
2. Super Banana including special custom added flavors.
3. Super Banana with printed branding
The future implication is when the business start running would be the creation of a fourth
variant of Super Banana M.
Current Situation
To save money on research, the company is looking for financial partners to assist with
the introduction of production in three sites across the world. The business, on the other hand, is
active in France's smaller towns. Before a product is released on the market, it is tested to see
how people react to it. Super Banana has a restricted launch plan to avoid a massive loss. It's a
simple yet successful approach. Because Super Banana is the first to enter the fruity snack
industry, so they may have to pay a variety of upfront costs, but these expenses will be recovered
quickly owing to the investor's high-profit margins on each unit. Promotional activities will be
utilized to market the brand and goods while also providing distributors, retailers, and end-users
a competitive advantage. To make goods accessible to individuals at all levels of the economy,
Super Banana needs a robust and reliable distribution network. The probability of the product be
in proper running in 2 years. The people are Super Banana will work hard to make their products
under top then list of nutation snacks.
Super Banana options
Profit (€)
Option Cost (€)* Retail Price (€)
Super 0.14 0.21 0.14
Banana
Product Proposal 10
Super 0.16 0.39 0.27
Banana
+
Super 0.18 0.44 0.30
Banana
++
Super 0.45 0.45 0.35
Banana
M***
The expenses include raw material environmental coolant and water reprocessing. Global
shipping and delivery costs have been considered in retail pricing. Global shipping and delivery
costs have been considered in retail pricing. The power needs are considerable and are included
in the technology part below, since Super Bananas are made independently, no mass discount is
given, the margin for advanced cancer therapies up to €200 per unit may be provided.
Technology
The system of production is made up of two parts an Ultra wave generator and a PEPP
generator. Transforms input into any desired components using an Ultra wave generator.
Although theoretically any raw material (such as dirt or rocks) may be used (Soegoto and
Utomo, 2019). The team has had the most success using feldspar of the highest quality. The
system is managed by private databases and different software programs, and it produces the
required result. Moreover, the machine's prototype has been thoroughly tested, and as a result, it
produces a tremendous quantity of heat. While a large portion of this heat may be utilized to
power the process, it still necessitates substantial energy inputs, as shown by the power needs of
the proposed industrial model.
Product Proposal 11
Competitive Analysis
The snacks produced by other businesses in the market are unhealthy that are high in fat,
and hazardous to people. Frozen products are also made by other businesses, posing a health
risk. However, no business has ever been able to produce Super Banana snacks using just the
original components.
Super Banana sells snacks that are high in nutrition and guarantee health. However, the
rival businesses serve a distinct market. Super Banana will have an advantage in the market by
coming up with a unique product and earn a lot of money at the same time. Even though all the
competitors are formidable, a national or global reorganization of their brand may change the
market's course.
Method of Production
Super Banana uses an assembly line (A/L) in its production. Assemblies are put together
and tested on an assembly line (A/L). Super Banana's Assembly Line has several unique
characteristics, including:
1. Each year, 174,000 units are produced on this line
2. Nine hours of labor each day
3. More factories may increase this Production Capacity.
4. High-Quality Product
5. Input or resource efficiency
6. least wastage
7. Natural Variation Ratio Minimum
Product Proposal 12
Estimates Of Costs
It has been calculated that the typical €480,000 average cost of a conventional industrial 3D
printer of this capacity in France can be manufactured for €300,000 using the innovative
technology developed by the SB team. Code-named UWPG, this machine's development costs
are expected to be in the range of €19 to 21.4 million (Song et al., 2020). Three of these
generators will cost approximately €18.1M to build in a European plant. About five hectares will
be occupied by the plant.
Super Banana believes that the study team is looking for the following things:
An industrial Ultrawave/ PEPP generator is expected to cost around €10 million.
€2.2M is needed to construct three of these generators.
€14M for the construction of a plant that will begin production soon (including land)
To construct a single plant in France where the product would be produced by 2022, an
estimated £30 million will be needed in total (Widiastuti and Santoso, 2020). Covid delays
would not increase prices by more than 4%. The cost of powering this arrangement is not
included since it will almost certainly be a significant capital expense (see the technology
section) unless the investor can offer electricity as part of the investment package (Hassen et al.,
2018).
Total Money Needed
This is a rough estimate of the total amount of money Super Banana need to put aside:
1 plant will cost €30 million (4 factories worldwide will be pro-rated based on different
additions/grants) (Sawitri and Suswati, 2019). Additional research will cost Super Banana
between €700 million and €2 billion over the next five years, which comes from our existing
Product Proposal 13
research budget. According to reliable sources, all investors are ready to make further
investments above and above their original pledges; nevertheless.
Quality Control
To make sure that their quality standards are being met, Super Banana Enterprises
enlisted the help of a food safety inspector to monitor their operations. The supervisor in this
role will be looking at the production quality methods that may be used. Clients may expect the
lowest possible level of manufacturing variance from Super Banana. Super Banana focuses on
low-cost, long-term methods for quality improvement across the company's business program.
ESG Challenges
Super Banana should accept the government proposal since it means that the activities
take place in a controlled trade environment every day. It should agree on a joint venture since it
would enable them to be exempted from tax for fifteen years. Super Banana should continue to
evaluate its innovation programmers, which will lead to gradual sustainable industry
development. Super Banana must continuously evaluate its method of internal management to
improve its success. Moreover, environmental concerns should always be central to Super
Banana and a specialized team should examine this to comply with the carbon footprint
standards.
In May heavy rain reduced immediate pressure, but the worldwide snacks manufacturers
concentrate on their water usage. Super Banana is constructing an industrial wastewater facility
and processing it, so that it may be reused in semiconductor production (Vogler, 2020). This is
hoped by the business to be online by the end of the year and mollify about 60 percent of its
daily water requirements. Water use would remain a top priority for snacks manufacturers when
Product Proposal 14
additional facilities are built. Super Banana intend on creating new facilities in the France to
solve global impact on environment by snacks company.
Value Chain Analysis
Super Banana will have an optimal level of the cost structure. It will determine the
importance of the company's activities. The firm will form at first the infrastructure such as
management, financial and legal planning team. The role of Human resource management is
also important to retain and create a happy work environment. A firm to grow these
departments are necessary because they will provide a systematic analysis of the things that
should be changed and work more in an organization to increase profit and growth.
Managing Innovation
Health is a major consideration for many customers while selecting food items, especially
in respect of snacks. The indulgence element must, however, not be ignored if a snack
manufacturer wants to keep its goods relevant (Mirvis, 2020). With this knowledge in mind,
smaller, craft companies are likely to lead to innovation in this specific industry.
Super Banana will use innovation to drive growth and to increase efficiencies among
employees. Super Banana will work on the main product like lead the innovation by balancing
health (Gary, 2019). This will also in turn make Super Banana a competitive business in the
market that is based on innovation and health-conscious people. Moreover, the company will
focus on drivers for change, actions to improve short- and long-term sources of innovation. But
the big challenge for the company is still to be in the market and that will happen by internal
Product Proposal 15
processes. So, the focus will be to examine and change the strategies with the time and demand
of the consumers.
Increase Sustainability
To be long-term viable, Super Banana has to be a disruptive technology with enormous
capacity. In addition, it will make use of cutting-edge technologies to keep customers happy and
loyal. Super Banana must make certain that the IP is adequately secured to achieve appropriate
progress and eventual usage or misuse. Obtaining intellectual property rights (IPRs) before
beginning production will help to keep workers safe from piracy (Parapaga et al., 2017). To
make the most of its IP possibilities, Super Banana has to put in the time and effort necessary in
R&D.
End-users and regulators need to put pressure on the semiconductor industry to help build a
more sustainable future. The COP26 climate change conference, which will take place in
Glasgow later this year, maybe a critical moment to set higher sustainability requirements.
COP26 will ideally lead to a more uniform methodology that makes benchmarking across
different industries and countries easier (Vogler, 2020). Matthews says that this will help Super
Banana clients and other semiconductor companies check that their suppliers meet strict
standards. It's important to be informed of the environmental impact when people purchase a
product produced by a company like Super Banana (Parapaga et al., 2017). Some poor
advertising or municipal fines may not deter Super Banana. If a big customer opts out, they will
be stuck with the consequences.
Sustainability and environmental priorities will help snack manufacturers create long-term
value and address the increasing relevance of social and governance concerns for consumers,
workers, investors, and other stakeholders.
Product Proposal 16
Recommendation
Super Banana should accept the government proposal since it means that the activities
take place in a controlled trade environment every day. It should agree on a joint venture since it
would enable them to be exempted from tax for fifteen years. Super Banana should continue to
evaluate its innovation programmer which will lead to gradual sustainable industry development.
Super Banana must continuously evaluate its method of internal management to improve its
success. Moreover, environmental concerns should always be central to Super Banana and a
specialized team should examine this to comply with the carbon footprint standards.
Learning outcome
My companions and I at first form a mind map of how effectively we must work
together. After the project was given, we started thinking ideas immediately. We arranged
meetings and distributed work among ourselves after having decided to speak and persuade our
students to give their input. Thanks to our excellent cooperation, we have been able to uncover a
lot of material to support our case. This experience has taught us to use the strengths of each
group member while working as a team.
My own strengths and weaknesses were much in line with those of the whole group. We
have discovered a wide range of facts and data on the subject throughout our study. I believe I
have done a very excellent job of sifting this material to figure out what was most effective and
convincing. Moreover, to form a business proposal has taught me how to present a product and
what efforts it will take to create it. In class we spoke frequently about the necessity of retaining
the audience's attention. Learning this essential information and doing well with others made this
project very valuable for me and my group.
Product Proposal 17
Conclusion
Super Banana will be a success if it works with the French Government on an ongoing
basis. It should also have greater access to its financial resources because the French
Government will not fail to deliver on its commitments, and continued support for the
commercial partnership. Overall, in times of natural and human catastrophe, the assistance for
this new product will be allied worldwide.
A company's marketing component has lately been expanded to new sectors in which it
is even more important to have a strong marketing plan. A product proposal should be
described as a written document to educate different stakeholders about the marketing efforts of
the company, including management. The proposal for a product is a crucial document of the
company and helps to establish a marketing plan and goals.
Product Proposal 18
References
Gary, S.N., 2019. Best interests in the long term: fiduciary duties and ESG integration. U. Colo.
L. Rev., 90, p.731.
Hassen, W.S., Castetbon, K., Tichit, C., Péneau, S., Nechba, A., Ducrot, P., Lampuré, A.,
Bellisle, F., Hercberg, S. and Méjean, C., 2018. Energy, nutrient and food content of
snacks in French adults. Nutrition journal, 17(1), pp.1-9.
Mirvis, P.H., 2020. Developing globally responsible leaders. In Responsible Global
Leadership (pp. 139-157). Routledge.
Mothersbaugh, D.L., Hawkins, D.I., Kleiser, S.B., Mothersbaugh, L.L. and Watson, C.F.,
2020. Consumer behavior: Building marketing strategy. McGraw-Hill Education.
Oddy, J., Raffan, S., Wilkinson, M.D., Elmore, J.S. and Halford, N.G., 2020. Stress, nutrients
and genotype: understanding and managing asparagine accumulation in wheat grain.
CABI Agriculture and Bioscience, 1(1), pp.1-14.
Parapaga, F.B., Dewi, Y.A. and Rufaidah, P., 2017, June. INVESTIGATING COMPETITIVE
ADVANTAGE OF PT SIANTAR TOP, TBK: CASE STUDY USING FUNCTIONAL
BUSINESS ANALYSIS. In The 3rd PIABC (Parahyangan International Accounting
and Business Conference.
Sawitri, D. and Suswati, E., 2019. STRATEGY FOR DIVERSIFYING TYPICAL SNACKS
OF TRENGGALEK PRODUCTS TO INCREASE COMPETITIVENESS IN THE ERA
OF SDGS BY USING BUSINESS MODEL CANVAS. International Journal of
Organizational Innovation, 12(2).
Product Proposal 19
Soegoto, E.S. and Utomo, A.T., 2019, November. Marketing Strategy Through Social Media.
In IOP Conference Series: Materials Science and Engineering (Vol. 662, No. 3, p.
032040). IOP Publishing.
Song, M., Wang, S. and Zhang, H., 2020. Could environmental regulation and R&D tax
incentives affect green product innovation?. Journal of Cleaner Production, 258,
p.120849.
Vogler, J., 2020. The international politics of COP26. Scottish Geographical Journal, 136(1-4),
pp.31-35.
Widiastuti, T. and Santoso, A., 2020. Look for Strengthening the Competitiveness of
Traditional Snacks-Based SMEs. Inovbiz: Jurnal Inovasi Bisnis, 8(1), pp.223-230.
Xie, X., Huo, J. and Zou, H., 2019. Green process innovation, green product innovation, and
corporate financial performance: A content analysis method. Journal of Business
Research, 101, pp.697-706.
