Alcatel-Lucent Company Overview
Week 1
James Ndirangu
Alcatel-Lucent provides solutions that enable service providers, enterprises and
governments worldwide, to deliver voice, data and video communication services to end-
users. As a leader in fixed, mobile and converged broadband networking, IP
technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions
that enable compelling communications services for people at home, at work and on the
move. Alcatel-Lucent has operations in more than 130 countries and has 77,000
employees. Alcatel-Lucent achieved revenues of Euro 15.2 billion in 2009 and is
incorporated in France, with headquarters in 3 av. Octave Gréard, 75007 Paris, France.
Alcatel-Lucent’s main rivals are Ericsson, Nokia-Siemens, Huawei and ZTE Corp.
Alcatel-Lucent considers that its Vision, Mission and Values form the cornerstones of the
company, and that they set the tone for the way the company operates. The Vision
defines the intended future success, and the mission statement indicates the purpose
and path to realize that vision. The Values define the system of shared beliefs that are at
the heart of everything Alcatel-Lucent does.
Vision - To enrich people’s lives by transforming the way the world communicates.
Mission - To use our unique capabilities to ensure that our customers thrive, our
business grows and we enrich the personal communications experience for people
around the world.
Values - A system of shared beliefs that are at the heart of everything we do.
• Customers First: We exist to serve our customers. Our success will be determined
by how well we perform for our customers.
• Innovation: We are intuitive, curious, inventive, practical and bold, which allows us
to create new ideas for our customers, our business and employees. These ideas
come from anywhere throughout our global operations.
• Teamwork: Success requires teamwork. We are collaborative and respect the
contributions of each person to the team’s success.
• Respect: We are a global company with many cultures. We respect and embrace
people and perspectives from all over the world.
• Accountability: We do what we say we will do. We own a collective responsibility
towards customers, colleagues, communities and shareholders
The Alcatel-Lucent Corporate Social Responsibility Strategy focuses on five main pillars:
ensuring ethical business practices, battling against climate change by reducing
emissions of greenhouse gases, valuing people and promoting diversity, requiring that
suppliers demonstrate a genuine commitment to Corporate Social Responsibility, and
the Alcatel-Lucent Foundation which manages grants for education programs and rallies
employees worldwide to donate their time and skills to worthy community causes.
Bibliography: Company Overview. Retrieved 2 November 2010, from
http://www.alcatel-lucent.com/wps/portal/AboutUs/Overview/
Alcatel-Lucent Company Overview
Week 1
James Ndirangu
Analysis
Alcatel-Lucent’s Mission statement - To use our unique capabilities to ensure that
our customers thrive, our business grows and we enrich the personal
communications experience for people around the world.
Pros
Alcatel-Lucent’s Mission statement clears articulates the long term goals of the
company which intend to benefit its customers, its owners and the world
community...
The statement also differentiates Alcatel-Lucent’s from its rivals by referring to
using its “unique abilities” to achieve those goals...
The statement also gives a general and non-technical description of the industry it
is in, by instead describing how their products and services impact peoples
lives...
Given that Alcatel-Lucent’s sells technology products that many ordinary people
would not be familiar with, by describing what the products can do for people
makes it easier for everyone to understand the business it is in...
Cons
Alcatel-Lucent’s Mission statement does not mention its name, however this does
not seem to be detrimental to its mission statement...
The statement does not specifically mention the markets targeted, or the clients or
business Alcatel-Lucent wants to serve. Given that it sells communication
network equipment to communication service providers and not directly to the
public, explaining this and mentioning the technology markets segments it serves
would make the statement too complicated...
The statement itself does not mention Alcatel-Lucent’s values, but which are
instead elaborated in a separate statement on its values.//
Analysis of other Mission Statements
Renata Vasconcelos
COMPANY : VALE S.A
Alcatel-Lucent Company Overview
Week 1
James Ndirangu
MISSION : To transform mineral resources into prosperity and sustainable
development.
VISION: Being the largest mining company in the world and overcome the
established standards of excellence in research, development, project
implementation and operation of business.
Analysis
It is clear about the industry it is in and the goals it wants to achieve, which is to
transform mineral resources into prosperity. This could mean both for its
shareholders and the owners of the resources....
It mentions it CSR by including its goal of sustainable development.//
David Denning - Scientific Certification Systems (SCS)
Scientific Certification Systems (SCS) just made the list of fastest-growing
private companies in the San Francisco Bay Area. SCS has been a pioneer in
the field of sustainability since its inception in 1983.
Mission:
1. Recognize the outstanding achievements of companies, institutions
and organizations who are meeting the highest levels of performance
in environmental protection, social responsibility, product safety and
quality; and
2. Stimulate continuous improvement on the path toward sustainability.
In this undertaking, we employ a life-cycle framework, state-of-the-
art science, proven analytical methods and performance metrics and
professional expertise.
Objectives:
To accomplish our mission, our programs and services are oriented toward:
1. Promoting management system certification, product certification,
inspection, validation and verification in accordance with the
applicable certification standards;
2. Assisting industry and commerce to implement relevant systems and
adopt practices that minimize impacts on human health and the
environment;
Alcatel-Lucent Company Overview
Week 1
James Ndirangu
3. Delivering world-class assessment and certification services;
4. Continually monitoring market situations and regulatory
requirements; and
5. Continually improving SCS services to meet multi-stakeholder
demands.
Analysis
The mission statement is clear and with a lot of details but uses technical terms
that an ordinary person would not understand and which may not be necessary. It
emphasis the companies CSR which is especially important since the services it
offers are critical in providing support for the “green” industry//
Khalid Hussein – DELL
"Dell's mission is to be the most successful computer company in the world at
delivering the best customer experience in markets we serve. In doing so,
Dell will meet customer expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability"
Analysis
Clear about the industry it in and its goal of becoming a market leader. Also
makes it clear on how it plans to achieve its goals. The mission mentions its CSR
of aiming to be a Superior corporate citizenship.//
Hideki Ehara - NISSAN
Our Mission Statement is:
Nissan provides unique and innovative automotive products and services that
deliver superior measurable values to all stakeholders in alliance with
Renault.
Alcatel-Lucent Company Overview
Week 1
James Ndirangu
**************************************
Our Vision is:
Enriching people's lives
Our Tagline is:
SHIFT_the way you move
Analysis
It is short, precise and clear of industry the company is in. It mentions its alliance
with Renault which is of great corporate importance to Nissan and its
stakeholders. Emphasises that the superiority of its products will be measureable
and not just empty claims//
Pankaj Arora - SUZUKI
Providing Value-packed products
Analysis
Short and mentions its goal, but not with enough information about the
company. Does not mention what industry or products it provides. Does
not mention its CSR//
YAHOO
To connect people to their passions, communities, and the world’s knowledge
Analysis
Short, precise, very appealing and motivational. It is the kind of mission
statement that all employees, customers and shareholders can
remember and admire.//
