MODULE CONTENT
UNIT OF COMPETENCY: DEVELOP AN EVENT CONCEPT
MODULE TITLE: DEVELOPING AN EVENT CONCEPT
MODULE DESCRIPTOR: This unit covers the knowledge, skills, behavior
and motivations required to develop the overall concept, theme and format for a
major event comprising multiple components. An event manager would
generally undertake this process at the commencement of the event
management cycle in consultation with the stakeholders, including
PR/advertising people. Sometimes the concept development phase is
undertaken as part of the bidding process.
NOMINAL DURATION: 8 hours
LEARNING OUTCOMES:
At the end of this module you MUST be able to:
LO1. Identify overall event objectives and scope
LO2. Establish event concept, theme and format
ASSESSMENT CRITERIA:
1. An overall event concept, theme and format are developed which
reflect key objectives and meet the needs of the potential audience.
2. Creative elements are incorporated into the event concept and theme.
3. Operational practicality and cohesiveness of the concept, theme and
format are verified through consultation and analysis.
4. A summary of key logistical requirements is developed based on the
overall concept, theme and format.
5. Accurate and complete information on the concept, theme and format
is provided to all relevant stakeholders to facilitate timely and effective
planning and implementation.
6. Approval from stakeholders is obtained prior to implementation.
CBLM on Date Developed: Document No.
Events Issued by:
Management Date Revised:
Services NC III
Page
Developed by:
Develop an Event Maia Fay B.
Concept Bassal Revision #
LEARNING OUTCOME NO. 2
ESTABLISH EVENT CONCEPT, THEME AND FORMAT
Contents:
Typical formats for different styles of events
Creative options to be considered when developing an event concept
Key stakeholders for different types of event
Technical and staging options for different types of event.
Use of office electronic equipment
Research skills to seek information associated with the event concepts
and ideas
Communication skills to be able to present proposed concept
Assessment Criteria
1. An overall event concept, theme and format are developed which reflect
key objectives and meet the needs of the potential audience.
2. Creative elements are incorporated into the event concept and theme.
3. Operational practicality and cohesiveness of the concept, theme and
format are verified through consultation and analysis.
4. A summary of key logistical requirements is developed based on the
overall concept, theme and format.
5. Accurate and complete information on the concept, theme and format is
provided to all relevant stakeholders to facilitate timely and effective
planning and implementation.
6. Approval from stakeholders is obtained prior to implementation.
Conditions
The participants will have access to:
1. LCD Projector
2. Computer
3. Software for presentation skills
CBLM on Date Developed: Document No.
Events Issued by:
Management Date Revised:
Services NC III
Page
Developed by:
Develop an Event Maia Fay B.
Concept Bassal Revision #
4. Books relating to event management
Assessment Method:
1. Evaluation of concept, theme and format through a candidate
presentation or “bid” for an event
2. Oral or written questions to assess knowledge of the range of key market
factors and management issues to be considered in the concept
development phase
3. Review of portfolios of evidence and third party workplace reports of on-
the-job performance by the candidate.
CBLM on Date Developed: Document No.
Events Issued by:
Management Date Revised:
Services NC III
Page
Developed by:
Develop an Event Maia Fay B.
Concept Bassal Revision #
Learning Experiences
Learning Outcome 2
ESTABLISH EVENT CONCEPT, THEME AND FORMAT
Learning Activities Special Instructions
1. Read Info. Sheet 2-2-1 on Typical
Formats for Different Styles of Events
2. Answer Self-check 2-2-1 on Typical
Formats for Different Styles of Events
3. Compare your answers with the
In this lesson, you need to learn
Answer Key 2-2-1
that “Developing an Event
4. Read Info. Sheet 2-2-2 on Creative Concept” is one of the
Options to be considered when competencies of EVENTS
Developing an Event Concept MANAGEMENT SERVICES NC III, a
5. Answer Self-check 2-2-2 on Creative unit that covers the knowledge,
Options to be considered when skills, behavior and motivations
Developing an Event Concept required to develop the overall
6. Compare your answers with the concept, theme and format for a
Answer Key 2-2-2 major event comprising multiple
7. Read Info. Sheet 2-2-3 on Key components. An event manager
Stakeholders for Different Types of Event would generally undertake this
8. Answer Self-check 2-2-3 on Key process at the commencement of
Stakeholders for Different Types of Event the event management cycle in
9. Compare your answers with the consultation with the stakeholders,
Answer Key 2-2-3 including PR/advertising people.
10. Read Info. Sheet Sometimes the concept development
2-2-4 on Technical and Staging Options phase is undertaken as part of the
for Different Types of Event bidding process.
11. Answer Self-check 2-2-4 on Technical
and Staging Options for Different Types
of Event
12. Compare your answers with the
CBLM on Date Developed: Document No.
Events Issued by:
Management Date Revised:
Services NC III
Page
Developed by:
Develop an Event Maia Fay B.
Concept Bassal Revision #
Answer Key 2-2-4
13. Read Info. Sheet 2-2-5 on Use of
Office Electronic Equipment
14. Answer Self-check 2-2-5 on Use of
Office Electronic Equipment
15. Compare your answers with the
Answer Key 2-2-5
16. Read Info. Sheet 2-2-6 on Research
Skills to Seek Information Associated
with the Event Concepts and Ideas
17. Answer Self-check 2-2-6 on Research
Skills to Seek Information Associated
with the Event Concepts and Ideas
18. Compare your answers with the
Answer Key 2-2-6
19. Present Proposed Concept 2-2-7
20. Performance Task Sheet 2-2-7
21. Evaluate Performance using
Performance Criteria Checklist
2-2-7
CBLM on Date Developed: Document No.
Events Issued by:
Management Date Revised:
Services NC III
Page
Developed by:
Develop an Event Maia Fay B.
Concept Bassal Revision #
