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THE INSTITUTE OF MAKEUP ARTISTRY
PROSPECTUS 2021
TABLE OF CONTENTS
WELCOME
THE COURSE
VIDEO TUTORIALS
ST YLES AND OPPORTUNITIES
FURTHER STUDY OPTIONS
THE AUTHOR AND COURSE TUTORS
MENTORSHIP
TATIANA STUTZ
JONAS LERICHE
THE COMMUNIT Y
HOW TO ENROL
REQUIREMENTS
UNICEF
Cover & Contents Page Images by Jonas Leriche 2
PROSPECTUS 2021
WELCOME
Welcome to The Institute of Makeup Artistry’s Course Prospectus!
The Makeup Artistry course is provided online, allowing you to study at
home, in your own time and at your own pace. As online education is now the
preferred method of study for many people around the world, The Institute
of Makeup Artistry has developed a unique course and learning platform to
provide you with everything you need to succeed.
You will receive
• The skills and knowledge required to become a successful Makeup Artist,
either as a full- or part-time freelance career, or to enjoy an exciting new hobby.
• Access to 24+ hours of HD video content and tutorials.
• Feedback on all your assignments, video and image submissions from a
personal tutor.
• Access to our dedicated Student Support team, available 24 hours a day,
7 days a week.
• Access to our exclusive Facebook group, designed specifically for students
completing the course
• A 7 day money back guarantee from the day you enrol!
Images by Jonas Leriche 3
PROSPECTUS 2021
THE COURSE
The Makeup Artistry course is delivered online and is made up of 12 written
modules, 12 knowledge and skill based assignments, and 24+ hours of video
content. The normal time required to complete the course is 24 weeks,
although we will allow up to 12 months if required. During this time, you will
be educated in all aspects of Makeup Artistry by an experienced Professional
Makeup Artist and Makeup Artistry Educator.
Course Outline
This is a cutting edge course written by some of the best working Makeup
Artists in the industry. The aim of the course is to provide you with the
knowledge and skills required for a career as a professional Makeup Artist or
to excel as a keen hobbyist. To help you achieve this, you will be paired with a
personal tutor for the duration of the course that will be there to help you 24
hours a day, 7 days a week.
Because we strongly believe in providing the best quality service and
learning experience available online, we have partnered with a number of
third party accreditation bodies to give you peace of mind and confidence
in studying with us. We are recognised globally as a leading online
education provider!
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VIDEO TUTORIALS
This course provides students with exclusive access to over 24 hours of
professionally shot HD video tutorials. These videos complement the
course modules by explaining makeup techniques and processes as well as
demonstrating historic, iconic, and on-trend makeup designs.
Because each video is presented by the author, Rachel Dal Santo, you will not
only be provided with unique insights into makeup styles, but you will also be
provided with related materials such as diagrams, mood boards, face charts,
and equipment lists.
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PROSPECTUS 2021
STYLES AND
OPPORTUNITIES
This Diploma Course covers all aspects of Bridal, Fashion, Film, Television, and
Theatre makeup. Products, tools, terminology, designing skills, and various
application techniques are discussed in detail for each makeup style and each
medium.
Upon successful completion of this course, employment opportunities for
graduates can be found within any of these fields.
WEDDINGS AND SPECIAL EVENTS
Many makeup artists specialise in this sector, usually offering a mobile
service. This type of work is mainly available on the weekends, which
means you can establish your business while still being employed within the
industry. Various bridal makeup styles are covered including traditional Indian
and Asian looks. “Red Carpet” and other glamour styles are also covered.
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PROSPECTUS 2021
FASHION
Some of the world’s most successful and well-known makeup artists work in
the fashion industry. As a fashion makeup artist, you can work backstage at
fashion shows and contribute to editorials for big fashion publications.
In this course, we’ll give you the skills and knowledge to enable you to
produce creative and innovative high fashion looks.
BLOGGING
Makeup blogging on various Internet platforms has become extremely
popular. What was once a nonexistent industry is now one of the highest
paying industries in Makeup Artistry.
As a successful makeup blogger, you’ll have the freedom to work with and even
be sponsored by makeup and beauty brands. You’ll have the ability to express your
creativity with makeup and connect or collaborate with other like-minded makeup and
beauty bloggers. All while making a living at the same time.
FILM AND TV
A makeup artist is an essential part of the film and TV industry as they are responsible
for transforming actors into their characters to make them believable to the audience.
Makeup artists also work closely with presenters and news reporters they are
camera ready.
You will learn how to work on film and TV sets and acquire the skills needed to
use the correct makeup tools and techniques to create a camera ready look.
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SPECIAL EFFECTS
Special Effects Makeup is a favourite for some students! The courses cover
an in-depth introduction to this sector of the makeup industry. You will learn
how to simulate injuries (cuts, bruises, burns, etc.), tattoos with makeup and
produce simple prosthetics.
THEATRE
Many makeup artists choose to specialise in theatre makeup where they transform
performers into characters for theatre productions and operas. You will learn how
to create theatrical looks that stand out on the stage.
RETAIL
Retail positions in the makeup industry vary widely. They range from
simply selling products to providing in-store makeup trials and advice for
the casual or professional buyer to becoming a brand ambassador. A strong
grounding in the use and application of makeup will help make you the perfect
candidate for full-time or part-time employment in the industry.
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PROSPECTUS 2021
FURTHER STUDY OPTIONS
The Institute of Makeup Artistry offers optional Advanced Modules, which
can be purchased should you wish to specialise in a given field and further
your studies.
To take part in these Advanced Modules, you will need to enrol in the Diploma
Course of Professional Makeup Artistry and complete the initial two modules
before the Advanced Modules will become available to you. This is to ensure
you have a basic understanding and knowledge of makeup application
and design.
Further study options include:
– Bridal Makeup Techniques and Airbrushing
– Business, Branding, Marketing and Social Media for Makeup Artists
Read more about the Advanced Modules by clicking on the link below.
The Advanced Modules
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THE AUTHOR AND
COURSE TUTORS
Rachel Dal Santo, the author of the Diploma of Professional Makeup Artistry
course, is a makeup artist with over 30 years’ experience and has worked in all
facets of the Makeup Industry. The opportunity to teach her craft and pass on
her knowledge and passion for makeup artistry is now Rachel’s main focus.
Read more about Rachel Dal Santo by clicking on the link below.
The Author
Our Tutors have been handpicked for their own professional successes and
their abilities to pass on their knowledge. The tutors who work for us are not
just teachers but leading professionals in their field. Your personal tutor will
guide you through each step of the course, offering personalised and specific
feedback on your submitted work. If you have any questions relating to the
course, just send your tutor a message and they will promptly reply.
Author: Rachel Dal Santo
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MENTORSHIP
With close tutor mentorship, you will feel like your tutor is in the same room
as you, and this can be achieved from the comfort of your own home. One of
the greatest benefits of this course is your one-on-one relationship with your
personal tutor. You can gain inside information on how to develop your career
or hobby aspirations from a working professional.
If you would like more detailed information on any of our amazing tutors,
simply click on the link below.
The Tutors
On this page you will find the tutors’ biographies, examples of their work and
links to their portfolios. Please feel free to have a look at their websites to gain
more information on who they are, the field of Makeup Artistry they work in,
and the unique style of their work. If you have any questions at all, please do
not hesitate to contact our friendly Student Support team.
Nolene de Jager Eryn Shannon Emer Hawkins
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TATIANA STUTZ
GUEST MAKEUP ARTIST
Tatiana Stutz studied as a student under Rachel and has built her professional
experience by focusing on school formal, bridal, and fashion makeup.
With a strong curiosity, passion, and desire to step outside the boundaries
of conventional makeup, Tatiana utilised Instagram and her passion for
photography to share her more experimental, Avant Garde creations. She is
now a successful makeup influencer with a substantial social media following.
What started as a side project became the doorway to countless opportunities
such as working with major makeup brands like Kat Von D Beauty.
Throughout the course, Tatiana will appear as a guest makeup artist to
demonstrate various makeup designs. To see more of Tatiana’s work, visit the
Instagram account below.
@tatianaroseart
Tatiana Stutz
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JONAS LERICHE
KEY CONTRIBUTOR
Jonas Leriche is an Art Director and Fine Art Photographer who works with
a highly skilled set of Makeup Artists to create breathtaking art pieces.
Through his work, Jonas aims to transform individual models into dramatic,
iconic figures who tap into a deeper level of experience, melancholy, and
mortality. Jonas and his team are excited to be involved with The Institute of
Makeup Artistry. “Transforming emotions, intentional or unconscious ideas
into gripping images: this is what matters to me...” - Jonas Leriche
www.leriche.be
Jonas Leriche
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THE COMMUNITY
Online study provides us with unique opportunities to bring students together
and share a wealth of information, which goes beyond the Professional
Makeup Artistry course. Even before enrolling, you can view and follow us
on Instagram, Pinterest, Facebook, YouTube, and LinkedIn. Through these
channels, you can see some of our inspirational posts and amazing work by
Makeup Artists, enter some of our competitions or start learning right away
by reading some of our shared content.
Once enrolled, we encourage all students to take part in our exclusive Facebook
group. This is a group only available to course graduates and students,
providing a space to share images, ideas, and to discuss the developments
and challenges within the field of Makeup Artistry.
Our social media not only aims to be educational but also strives to celebrate
the accomplishments of our Makeup Artists by highlighting their abilities,
providing recognition for their hard work and helping to share their unique
visions with the world.
Start following us now!
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VISIT OUR WEBSITE
HOW TO ENROL
1 | CHOOSE YOUR
PAYMENT PLAN Getting started at The Institute of Makeup Artistry has never been easier! While
many learning institutes have lengthy enrolment processes, quarterly or yearly
admissions and complex prerequisites, IMUA provides equal opportunities for
individuals who want to perfect their makeup skills and styling.
Enrolling in our Diploma of Professional Makeup Artistry takes less than
5 minutes, and you can get started right away by visiting our website and
following the simple steps show to the left.
2 | ENTER YOUR If you have any questions, please send us an email, or contact us through our
FULL NAME website. We will get back to your as soon as possible!
Contact Us Now!
The Institute of Makeup Artistry
www.theinstituteofmakeupartistry.ca
Contact Us:
3 | ENTER YOUR E-MAIL
ADDRESS* support@theinstituteofmakeupartistry.ca
Address:
701 West Georgia Street, Suite 1500
4 | ENTER AND SUBMIT YOUR Vancouver BC V7Y 1C6
PAYMENT DETAILS
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PROSPECTUS 2021
REQUIREMENTS
This course can be completed using a Mac or PC, and the website, course
modules and videos can also be accessed on all popular mobile devices. In
order to practice new makeup skills and complete the assignments during the
course, you will need an assortment of makeup products, applicators, and a
phone or camera to record stills and video clips of your practical work.
There are no set rules for being a Makeup Artist. You don’t have to be
innately gifted nor do you need to have any previous qualifications. In fact,
your success as a freelancer or hobbyist relies almost entirely on having the
following qualities: an interest in makeup and makeup artistry, ambition and
enthusiasm, and a willingness to learn.
Equipment and Student Discounts
If you do not yet have a makeup kit or you only have a small assortment of
makeup products, the first module of The Institute of Makeup Artistry course
will cover everything you need to make an informed decision on current and
future makeup purchases. It will also outline the incredible discounts on offer
to our students through leading makeup brands such as
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In a partnership with UNICEF, The Institute of Makeup Artistry donates $5
from each enrolment to the children in the Syria crisis. This money will help to
provide a safe education to the children in war-torn Syria.
Last year, UNICEF assisted with the education of 2,239,884 Syrian children
affected by war in the region.
Currently, one out of three schools in Syria has been destroyed or rendered
unusable due to the crisis. This, along with the lack of essential learning
materials in the remaining schools, creates a significant barrier to the education
of children in the region.
UNICEF’s aim this year is to assist in providing a formal and safe education
for 1.2 million children in Syria. This includes the provision of facilities, school
furniture, qualified teachers, rehabilitation, safe learning environments, and
learning materials.
We are very privileged to be working with UNICEF towards this goal.
Learn more at www.theinstituteofmakeupartistry.ca/unicef
© UNICEF/UN070682/Al-Issa
© UNICEF/UN051522/Al-Issa © UNICEF/UN066042/Souleiman © UNICEF/UN070718/Souleiman © UNICEF/UN0187066/Nader
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ENROL TODAY!
THE PROFESSIONAL COURSE IN MAKEUP ARTISTRY
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