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BBA Report: Maruti Suzuki Satisfaction

This summer training report summarizes customer satisfaction levels at Maruti Suzuki. It includes an introduction to the topic, a profile of Maruti Suzuki, a review of literature on customer satisfaction, and the research methodology used. The report details the objectives, scope, research design, data collection process, data analysis, and limitations of the study. It then provides data analysis and interpretation on customer satisfaction levels, before offering conclusions and suggestions.

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anjali malik
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133 views6 pages

BBA Report: Maruti Suzuki Satisfaction

This summer training report summarizes customer satisfaction levels at Maruti Suzuki. It includes an introduction to the topic, a profile of Maruti Suzuki, a review of literature on customer satisfaction, and the research methodology used. The report details the objectives, scope, research design, data collection process, data analysis, and limitations of the study. It then provides data analysis and interpretation on customer satisfaction levels, before offering conclusions and suggestions.

Uploaded by

anjali malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SUMMER TRAINING REPORT ON

“CUSTOMER SATISFACTION LEVEL” AT


MARUTI SUZUKI

Submitted in the partial fulfilment of the requirement of the


Bachelor of Business Administration (Computer Aided Management)

Affiliated to Maharshi Dayanand University, Rohtak

Session- 2019-2020

Submitted by:-
Submitted to: - SHRUTI
TANUJA MAM BBA
5TH SEMESTER
(ASST. PROF. BBA DEPT.)
Roll No. : 31432220022
Univ. Roll No.:-

DAV CENTENARY COLLEGE


NH-3, N.I.T. Faridabad (Haryana)
ACKNOWLEDGEMENT

This work is a culmination of sincere efforts put in during this project. This task could not have
been accomplished without the support and help of lots of people. It is with great pleasure and
privilege that I wish to thanks all of them who actively supported me in the subject.

I would like to thank MAHARISHI DAYANAND UNIVERSITY, ROHTAK for giving me this
opportunity to undertake this project.

Doing a project for MARUTI SUZUKI has been an extremely experienced for me.

I express my humble gratitude and sincere regards to the MARKETING MANAGER of the
company who has given me an opportunity to do my SUMMER TRAINING in this organization.

I am grateful to the MARKETING CONTROLLER of the company who provided me the


valuable inputs and helped me in choosing my project report.

I am grateful to MS. TANUJA, faculty member of DAV CENTENARY COLLEGE,


FARIDABAD for her valuable support and guidance in carrying out this project.

(SHRUTI)
PREFACE

The following is a report of four weeks Summer Training at MARUTI SUZUKI done in partial

fulfillment of my BBA course from DAV Centenary College, MDU.

The summer training was completed at MARUTI SUZUKI under the guidance of Mr. Sudhir

Shrivastwa (Development Head). This training is a part of my three years course. During the

stipulated time period my aim was to gain as much as knowledge and information possible and to

be well familiar with the working conditions of the Organization. In this report also are the

details of the project work allotted to me.

(SHRUTI)
TABLE OF CONTENTS

CHAPTER NAME PAGE


SERIAL NO. NO.

CHAPTER-1 INTRODUCTION TO THE TOPIC 1-6

CHAPTER-2 COMPANY PROFILE 7-24

CHAPTER-3 REVIEW OF LITERATURE 25-36

CHAPTER-4 RESEARCH METHODOLOGY 37-46


* OBJECTIVES OF THE STUDY 41
* SCOPE OF THE STUDY 41
* RESEARCH DESIGN 42
* DATA COLLECTION 43-44
* DATA ANALYSIS 44-45
* LIMITATION OF THE STUDY 45

CHAPTER-5 DATA ANALYSIS AND INTERPRETATION 47-58

CHAPTER-6 CONCLUSION AND SUGGESTIONS 59-62


CHAPTER-7 ANNEXURE 63-69
* BIBLIOGRAPHY 65
* QUESTIONNAIRE 66-69

TABLE OF CONTENTS

SERIAL NO. CHAPTER NAME PAGE NO.

CHAPTER-1 INTRODUCTION TO THE TOPIC 1-6

CHAPTER-2 COMPANY PROFILE 7-18

CHAPTER-3 REVIEW OF LITERATURE 19-28

RESEARCH METHODOLOGY 29-42

CHAPTER-4  OBJECTIVES OF THE STUDY 33


 SCOPE OF THE STUDY 34
 RESEARCH DCESIGN 35-37
 DATA COLLECTION 37-38
 DATA ANALYSIS 38-40
 LIMITATIONS OF THE STUDY 41

CHAPTER-5 DATA ANALYSIS AND INTERPRETATION 43-54

CHAPTER-6 CONCLUSIONS AND SUGGESTIONS 55-58


CHAPTER-7 ANNEXURE 59-66

A. BIBLIOGRAPHY 61
B. QUESTIONNAIRE 62-66

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