“A STUDY ON JOB SATISFACTION AMONG THE ICICI BANK

EMPLOYEES IN BANGALORE”

Synopsis submitted in partial fulfillment of the requirements for the

Award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

By

Susmita

20YUCMD156

Under guidance

Dr. Alagesan

AssociateProfessor

ACHARYA BANGALORE B SCHOOL

Bangalore University
2022

1. INTRODUCTION
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The main focus of this study was to examine the level of job satisfaction of employees of the
ICICI bank in their organizational context. Job satisfaction focuses on all the feelings that an
individual has about his / her job. It has been assumed by organizational behavior research that
individuals who express high satisfaction in their jobs are likely to be more productive, have
higher involvement and are less likely to resign than employees with less satisfaction. Banks are
the backbone of our country and therefore their contribution to the nation should be to the fullest.
The main focus of this study was to examine the level of job satisfaction of employees. This
study identifies the employees’ job satisfaction level on salary, fringe benefits and job security,
training and development of employees in ICICI bank.

The success or failure of the organization largely depends on their satisfaction and
dissatisfaction. One of the reasons for deteriorating conditions in an organization is low job
satisfaction. Due to which, work slows down, employees remain absent and sometimes
employees may leave the organization also. High job satisfaction on the other hand, is desired by
the management because it tends to be connected with the positive outcomes that managers want.
High job satisfaction is the hallmark of well managed organization and is fundamentally the
result of effective behavioral management. It is measure of the counting process of building a
supportive human climate in an organization.

2. REVIEW OF LITERATURE
The main focus of this study was to examine the level of job satisfaction of employees of the
ICICI bank in their organizational context. A convenient sample of employees at selected six
branches of the ICICI bank in Bangalore was used. It comprised of eighty employees. A five
point Likert Scale questionnaire containing fifteen questions extracted from the short form of
Minnesota Satisfaction Questionnaire (MSQ) was administered for data collection. Besides,
questions on personal characteristics, the Questionnaire included important dimensions of
organizational structure. The results obtained from analysis of data revealed that salary, inter-
personal relationship, communication, attitude of superiors, working conditions and team work
have more bearing than the factors of training and development, rewards and compensation,
nature of job, job security, morale and role clarity in determining job satisfaction of employees

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of the ICICI bank in Bangalore. Some suggestions for further research and improving were also
made. (Anubhuti Monga, 2015)

The purpose of this research is to observe employee satisfaction with respect to their position in
various commercial banks, including private, public banks in Bangalore, and to examine how
various variable factors affect employee satisfaction. This study characterizes the factors that
lead to higher level of job satisfaction. These factors relate to the manager, remuneration,
reorganization, remuneration, promotion, work safety and relationships in the work environment.
The research shows that there is a positive correlation and connection among job satisfaction &
the award, remuneration, job security, promotion opportunities and good relations with
employees. The survey results also show that the majority of bank employees in the banking
sector are satisfied as far as work culture is concern but salaries and timings are still remain main
concern for them. (Swati Mishra, 2021)

Banking industry forms a part of financial services that has emerged itself as the most important
source for India’s economic growth. Job satisfaction of employees is one of the important pre-
requisites to ensure smooth functioning of banks. The purpose of this paper is to explore the
association of job satisfaction with the quality of work life factors of bank employees (n=300),
followed by the essential influential relationship of these concepts with socio-demographic
characteristics, thereby, proving its own distinct contribution to the subsist body of literature.
This study has considered five private sector banks in India and has used the technique of multi-
stage sampling to collect primary data. The respondents from different cadres, namely,
executive, associate and manager involved in customer-oriented interactions participated in this
Survey. The analysis has been conducted by applying descriptive statistics, regression analysis
(impact of the quality of work life factors on job satisfaction) and χ2 statistics (association of the
quality of work life and job satisfaction with socio-demographic variables). The results have
been compared with the Herzberg Theory of Job Satisfaction. (Pavitra Dhamija, march 2019)
This study will investigate the level of Job Satisfaction among entry level Junior Management
employees in Indian Public and Private sector banks. Two factors are taken into consideration
while undergoing this study are - HR policies and procedure; culture and climate of the
organisation. The research will be based on primary data collection by researchers through 5-
point Likert Scale Questionnaire. The questionnaire will be combination of open ended and close

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ended questions, divided into three parts - Demographic details, factors affecting job satisfaction
and any additional information respectively. The questionnaire was administered on entry level
employees of two private and two Public Sector Banks of Delhi & NCR. Data collected will be
processed in SPSS, to validate the responses and hypotheses testing was done by T-test to reach
at concrete results. Based on results, the paper will try to attempt, to gain insights into the
satisfaction levels from the perspective of the Bank employees. Researchers identified two major
factors as a source of job satisfaction. However, the importance of HR policy and procedure is
higher than climate and culture among entry level employees. Homogeneity of respondents in
level of work, skills, age and abilities, will be highlighted with varied perspective to results. The
study has identified as culture, climate, HR policy and procedures as major source of job
satisfaction wherein private and public bank. (Shikha Bhardwaj)

3. NEED FOR THE STUDY

This study is important for the employees of private sector bank they can explain their internal
feelings and share their experience with researcher regarding this job. Private sector bank also
wants proper information about their employee’s satisfaction level. This research help them in
formulation of HR policy.

4. Statement of Problem
Job satisfaction is very important for all employees of organization, association, institutions and
business. This study aspires to discover the ICICI employees’ job satisfaction on working
condition, performance appraisal, work relationship with management and co-workers, training
and development and also overall job satisfaction. As it is the largest public sector bank in India,
by knowing the level of job satisfaction of employees one can gauge the general trend in the
level of job satisfaction in the public sector banks in India and also able to relate the overall state
of employees in the banking industry in India. Hence, there is a need to study the job satisfaction
of ICICI employees.

5. Scope of the study

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The present study aims to assess the level of job satisfaction of the employees of the ICICI Bank,
a private commercial bank in Bangalore. It covers employees working in the ICICI bank. The
employees belong to different categories such as officers, clerical staff and sub-staff. The study
explores level of job satisfaction among employees working in the the ICICI Bank and examine
it in organizational context, such as, rewards, promotion policies, working conditions, career
development, inter-relationships etc., which affect job satisfaction. Hence, another important
question emerges, to what extent employees are satisfied with the organization structure?
Above all, it can be said, that job satisfaction is very important for the individual and as well as
an organizational concern. In today’s world of work imbued with diversity in human resource,
technological interventions, changing nature of job, differential expectations, new management
practices, demands for specialized skills etc., the success and growth of any organization, to a
great extent, depends on the satisfaction of employees.

6. RESEARCH METHODOLOGY
RESEARCH DESIGN

The data collected is based on questionnaire which was given to employees. It was very difficult
to get back the filled up questionnaire as the bank employees were very busy even after business
hours in their work spot about job satisfaction.

SOURCES OF DATA

The primary data for the research study has been collected by visiting Private Banks in
Bangalore. The data has been collected from the ICICI Bank only because ICICI Bank have top
most bank in Private sector bank

SAMPLE DESIGN

Employees are included in this research and know their satisfaction level.

TOOLS AND TECHNIQUES

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For the present study, the primary data is collected through a well-formed questionnaire with the
help of a digital survey (Google forms). The questionnaire consists of quantitative and qualitative
multiple-choice questions and the respondents are asked to choose the one choice which suits
them the best amongst the multiple choices.

7. OBJECTIVES OF THE STUDY

 To assess the extent of job satisfaction of employees in ICICI Bank.
 To suggest strategies for better job satisfaction of bank employees on the basis of
research findings.
 To study the factors affecting the job satisfaction of Bank employees.
 To identify the factors responsible for satisfaction or dissatisfaction of the private sector
bank employees.

8. LIMITATIONS OF THE STUDY

The data collected is based on questionnaire which was given to employees. It was very difficult
to get back the filled up questionnaire as the bank employees were very busy even after business
hours in their work spot. Due to lack of time and resources, the study was confined to ICICI
banks in Himachal Pradesh and on a small sample of 80 employees. All employees, irrespective
of their position have been treated as homogenous group.

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References
Aarti Sharma, (2013). Job satisfaction among bank employees. International Journal of
Scientific and Technology Research.

Spector, P E (1997). Job satisfaction: Application, assessment, causes, and consequences.

Thousand Oaks: Sage.

Abbas .S.M Shariq (2011).Banking professionals and attitudinal dimensions of job satisfaction:
A descriptive study. International Journal of Research in Commerce, I.T, and Management.

Adam, J.A. (1963).”Towards and understanding of Inequality”. IN Singh Kavita 2009.

Organizational Behaviour: Text and Cases. New Delhi:

Annierah Maulana Usop (2013) Work performance and job satisfaction among
teachers. International Journal of Humanities and Social Science.

Weiss, D.J., Dawis, R.V., England, G.W., & Lofquist, L.H. (1967). Manual for the Minnesota
Satisfaction Questionnaire. Minneapolis: University of Minnesota.

Nidhi Punj (2013). Job satisfaction: Biggest challenge faced by HRD. Radix International
Journal of Economics and Business Management, Vol.2, Issue 8

Mazin R (2010). The effects of high morale on employee performance. Available:

http://www.ehow.com [2010, May, 20].

Websites

www.icicibank.com

www.google.com

www.wikipedia.com

Signature of Student: Signature of Guide:

Date: Date: