EXECUTIVE SUMMARY

Junggoy’s Snack House aims at promoting healthy snacks to people of

Calassitan, Sto. Niňo, Cagayan through our products Turon and Bola-bola.
Our products is mainly made of Banana and banana blossom, which is rich in
potassium, and flour which is rich in carbohydrates. And this two can be
perfectly paired with the refreshing palamig. You can also enjoy this trio in an
affordable price.

Our legal form of business ownership will be organized as partnership.

It is formed and owned by Cabaddu, Tulbo, Balagat, et al. All the income and
losses of our business are the responsibility of us. The partnership
organization including the co-owner that will be working in the organization.
And based on the data we’ve gathered, the market strategy promises
strong success for the reason that 15 out of 15 respondents which is
equivalent to 100% is interested in our products and willing to spend some
money on it.
Our products will be prepared mainly with fresh ingredients that will
surely satisfy our customers cravings.
And to be more specific, the business location is within barangay
Calassitan, Rey Balagat’s Residence, and our target market are the people
within the Barangay also.
Introduction

Turon is a well known Filipino merienda (Filipino afternoon snack) or desert that has
the perfect blend of flavor and texture. This is mainly made from banana, one of the
main product of the Philippines. Aside from the famous turon, Bola-bola is also one
of the top list snacks cravings of most Filipinos. Bola-bola is made from banana
bells/blossoms mixed with flour and this has been in the local market for quite some
time. And of course Filipino merienda will never be completed without the famous
refreshing drinks called “Samalamig” also known as Palamig which refers to various
traditional Filipino sweet chilled beverages that usually include jelly-like ingredients
and was originated in the Philippines.

This underrated trio has been serving Filipinos up to this day. As an alternative to
restaurants or eateries due to the tight protocols of the government related to the
current situation, our business focusses on selling the Filipino favourite turon and
bola-bola, and refreshing palamig in our locality to ensure that every people in our
area can afford to smile in a hot foods and cold drinks even in this time of pandemic.
Selling these products could also boost the banana industry as this helps in
promoting the banana products of the local farmers, in this case, buying our products
would help some Filipino banana farmers in our locality.

Vision

We envision a healthy community where everyone has access to good quality and
affordable Turon and Bola-bola for stronger and building body. And to be the leading
innovator and provider of chilling Samalamig.

Mission

“JUNGGOY’s SNACK HOUSE” aims to:

 Provide quality and innovative Turon and Bola-bolaProducts at reasonable

cost with an eye for excellent service.
 Daily Tap for Chilled Samalamig for keeping freshness.
 Rebuild citizens’ micro business for a success.
Marketing Plan

Our Product

Turon also known as “ lumpiang Saging”, is a Philippine snack made of thinly

sliced bananas(preferably banana saba),duster with brown sugar, rolled in a spring
roll wrapper and fried. It’s been said that turon began in communities in the
Philippines that are located near banana trees and crop fields.

Aside from Turon, Bola-bola is also one of the famous products made from
banana, specifically from banana bell/blossom. Banana buds are chopped in small
pieces mixed with flour, egg, and seasoning which will be fried until it turns to golden
brown. It is a tasty snack which is crispy in the outside and tender and tasty in the
inside. You can also dip it in a perfectly seasoned vinegar sauce.

On the other side, Samalamig is also known Palamig are chilled by street
bartenders during or especially summer season that are commonly sold as
refreshments. Faucets-like containers perfectly flowed cups with sweet juices during
noon as resistance against the sunny weather. This sweet beverages can come into
various flavors namely chocolate, melon, pineapple, watermelon, ube halaya, buko
pandan, guinomis, the famous Sago’t Gulaman and many more. Typical ingredients
of the drinks include gulaman or agar-agar, sago pearls, kaong, tapioca pearls, nata
de coco and coconut including macapuno. They are usually anglicised as pearl
coolers or pearl and jelly coolers.

Turon, Bola-bola, and Samalamig are usually sold along streets with
banana cue, camote cue, and maruya.

Our “’JUNGGOY’ Snack House” can be considered as convenience because our

products are satisfying, healthy and affordable. All in all, our JUNGGOY Snack
House is the go-to-place for your cravings.
Target Market

A target market is a group of customers within a business’s serviceable

available market at which a business aims its marketing efforts and resources. The
target market is the first elements of a marketing strategy. Product, price promotion
and place are the four elements of marketing mix strategy that determine the
success of a product or service in the market.

Our primary target are the people in our area because they the one who are
able to buy our products which are Turon, Bola-bola and Samalamig. Our our target
market can be any age, gender and religion. It is important to a business to identify
and select a target market so it can direct its marketing effort to the group of
customers and to better satisfy their cravings.
Company Analysis
Our company will serve as a convenience to our hunger. We aim to
provide and produce a good, clean and healthy turon, bola-bola and
samalamig not only to our target market but also to our fellow students. Our
mission is to attain the felicity of our customers as well as gaining profits. To
all of the efforts of our company, an affordable, clean and conditioned turon,
bola-bola and Samalamig will easily reach our customers within the
community.
Through our products, we can be profitable in the future by analysing
our different target markets and our advantages against our competitors. By
proper planning and innovating our product, we are confident that our target
market will accept and patronize our products.
Our suppliers are willing to reserve us a kilos of Banana saba and
banana blossom and packs of Samalamig juices so that we wouldn’t run out
of stock. Our suppliers are located in Barangay Calassitan, Sto. Niňo,
Cagayan, and Barangay Centro 2, Lasam, Cagayan.
Industry Analysis
The “JUNGGOY’s Snack House” saves every person to their cravings as well
as their budgets and surely their satisfactions. “JUNGGOY’s Snack House” will able
to produce a fresh and good conditioned Turon and Bola-bola ,and refreshing
Samalamig that’s why our customers should definitely not miss it.

Strengths

 Health benefits
 Affordability
 Help people to survive from their hunger and dehydration
 Most craved in our area

Weaknesses

 Products or service similar to competitors

 Unstable source of funds
 Availability of supply

Opportunities

 There are small numbers of competitors in terms of food stalls in our

community
 Health conscious individuals can enjoy their favourite street food at home
partnered with chilled drinks yet it is tolerable with their healthy diet.

Threats

 Price competition
 Other businesses that offers food deliveries
 There is no assurance about the sales
 Demand Analysis

In order to determine the target market of our business or our supposed

potential buyers, we conducted a survey from 15 individuals in our area. All of them
gladly answered the following questions as part of the survey.

Results:

1. Daily Allowance

Daily Allowance

P41 above;
4; 27%

P20-30
P31-40
P41 above

P31-40; 1;
7% P20-30; 10;
67%

Based on the Pie Graph above, 10 out of 15 respondents which is equivalent

to 67% has a daily allowance of ₱20.00-₱30.00. Meanwhile, 4-27% of them has a
daily allowance of ₱41.00-above ,and 1-6% of them has ₱31.00-₱40.00 daily
allowance.
2. Customer’s Preferred Meryenda

Merienda Preferrence
4; 27%

11; 73%

Turon Bola-bola Palamig All of the above

The Pie Graph shows that 73% or 11 out of 15 respondents prefer buying Turon,
Bola-bola, and palamig at the same time for meryenda. Meanwhile, 4 out of 15
respondents which is equivalent to 27% prefer buying Turon alone as meryenda.
Apparently, No respondent is willing to buy Palamig, and Bola-bola alone for
merienda.

3. Money they will spend in buying our products

 Turon
5; 33% 5; 33%

5; 33%

P5.00 P10.00 P15.00

The Pie Graph revealed that each 33% of the respondents will spend P5.00, P10.00,
and P15.00 in buying Turon.

Bola-Bola
4; 27%
5; 33%

6; 40%

P5.00 P10.00 P15.00

The Pie Graph above shows that 6 out of 15 respondents(40%) are willing to spend
P10.00 in buying Bola-Bola, while 5 of them(33%) are willing to P15.00, and 4 of
them(27%) are willing to spend P5.00.
 Palamig
1; 7%

14; 93%

P5.00 P10.00

The Pie Graph clearly stated that only 1 out of 15 respondents(7%) is willing to
spend P10.00 in buying Palamig while the 14 of them(93%) will only spend P5.00 on
it.

3. Preferred Palamig Flavor

Palamig Flavor
4; 27% 3; 20%

3; 20%

5; 33%

melon chocolate sago't gulaman buko pandan

We let our respondents indentify their preferred palamig flavor and the four flavour
that has been chosen by them are sago’t gulaman(33%), buko pandan(27%),
chocolate(20%), melon(20%).
4. Reasons why customers wants to buy our products

Turon
2; 13%

3; 20%

10; 67%

affordable nutritious both

10 out of 15 Respondents(67%) stated that turon is both affordable and nutritious,

while 2 of them(13%) stated that it is affordable, and the other 20% said its nutritious.

Bola-Bola
3; 20%

2; 13%

10; 67%

affordable nutritious both

Based on the Pie graph above, 67% of the respondents concluded that bola-bola is
both nutritious and affordable, while 20% of them said that it is affordable, and 13%
of them stated that it is nutritious.
 Palamig
2; 13%

4; 27%

9; 60%

Affordable Refreshing Both

In the case of palamig, 60% of our respondents stated that they want to buy it
because it is both refreshing and affordable, while 13% of them are convinced that it
is affordable, while the other 27% of respondents clearly said that it is refreshing.

Competitors Analysis
The competitors of Junngoy’s Snack House are the other sellers that
sells the same products as ours. The other turon and bola-bola seller, just like
us, produce their own products, but the different lies between the promos that
we offer and how organized and clean our business place is.
In fact, many vendors sells cooked foods in our area. Various types of
veggie foods, even banana que and the famous balot penoy. However, to
keep our business afloat, we will ensure that we will do our best to make our
business and products profitable to their tastes.
The advantage of Junggoy’s Snack House to our competitors is that
we have conducted surveys and analysed the data gathered that’s why we
are aware of our target market’s opinions on our products and using that will
make our business even better. We believe that we will not only do business,
doing this will also help them in a way that this will give them an alternative
way to avail their favourite meryenda.
Marketing Mix
Turon, Bola-Bola and Samalamig are the best trio to our cravings. Our
Turon and bola-bola will always be at a good condition so that our customers
will always be satisfied. And Our Samalamig will always be at its freshness.
Our main products were actually made with healthy ingredients that will be
cooked by our company.

Price

We have decided that the prices of our products will be affordable and
will include discounts. We will be selling turon for prices ranging from ₱5.00-
₱15.00, it is because our respondents has an equal price preference
between ₱5.00, ₱10,00, and ₱15.00, And this goes the same for the Bola-
bola because we gathered almost the same data as the turon. With our
palamig, we will be selling it for ₱5.00 because 93.33% of them preferred this
price as affordable.
 Our pricing strategy is Bundle pricing, it is actually selling a package or
set of goods for lower price than they would charge if the customer bought all
them separately. Our main price on our Turon is ₱15.00 per set/cup
containing 6 pieces of turon, this is at its discounted price. If our customers
does not have enough money to buy turon per cup, we have an option pricing,
we have a retail price, it is ₱3.00 per piece. And in bola-bola, we are willing to
sell it ₱15.00 per cup containing 7 pieces of bola-bola, but if customers want
to avail it in retail, we are selling it for ₱3.00 per piece.
Pricing

Number of Items Original Price Discounted Price

(Turon)
2 ₱6.00 ₱5.00
6 ₱18.00 ₱15.00
Number of items
(bola-bola)
2 ₱6.00 ₱5.00
7 ₱21.00 ₱15.00
Number of servings
1 ₱5.00 ₱5.00

Place
Our location will be at Calassitan, specifically at Rey Balagat’s
residence. We will also offer free deliveries within the Barangay.

Promotion
Junggoy’s Snack House plans to encourage its target market to avail
our products through different ways. We will also create our Facebook page to
post our improvements, journey on implementing our business ,and our
journey throughout our business.
Distribution

Due to rainy weather, and increasing number of Covid-19 cases in our

barangay, we encouraged everyone to just message us and we will deliver
their orders at their homes as this would help lessen the increasing covid
cases in the community and in accordance to the IATF health protocols which
is effective in the community.
Production Plan
Our production plan shall strive to attain service excellence in addition
to safe selling. This shall be undertaken through obeying safety protocols
given by IATF. We also intended to ensure that the suppliers we engage are
committed and reliable, so as not to let down the final consumer in terms of
the quality of the product.

Steps to Sell Turon, Bola-Bola, and Samalamig

1. Prepare all the materials on selling including the main product

2. List the total number of products and the amount
3. Sell first the target market and dear respondents
4. Monitor the opinions of the customers
 5. Explain, entertain and smile always

Duration

Preparation (minute)
Wrapping the turon 20 minutes
Frying turon 30 minutes
Chopping banana blossom 20 minutes
Frying the bola-bola 35 minutes
Mixing Powedered Samalamig 5 minutes

Labor Machine Requirements

We need the following materials in the operation of our business.

Equipment Unit Description

Frying pan 1 For frying Turon
Frying Pan 1 For frying bola-bola
Disposable cups Unlimited Serve as cups for sets
of turon and bola-bola,
also for serving of
palamig.
Sauce container 1 Container for sauce
Juice container 2 Container for the
Samalamig mix.
Quality Control
Controlling the quality of a product is important because it is one of the
causes of your future if you don’t consider your quality. So that we will always
make sure that our product are clean and in good condition. Therefore, in
order for us to be sure, we will taste them first before selling and pay the
price.

Production Cost

Daily expenses used in our Siomai and Samalamig Business.

Itemize Products Quantity/Unit Amount

 Banana Saba 1 kilo ₱25.00
Powdered Samalamig 1 pack ₱100.00
Vinegar 1 bottle ₱12.00
Ice bags/Plastic straw 100 pcs ₱40.00
Cooking oil 3 bottle ₱81.00
Banana blossom 1 kilo ₱20.00
Others(onions, pepper) 1 ₱20.00
Disposable cups 50 pieces ₱40.00
Sugar ½ kilo ₱30.00
Wrapper 1 set ₱25.00
Flour 1 kilo ₱40.00
Total expenses units ₱433.00

Organizational Plan
Our legal form of business ownership will be organized as partnership.
It is formed and owned by Cabaddu, Tulbo, Balagat, et al. All the income and
losses of our business are the responsibility of us. The partnership
organization including the co-owner that will be working in the organization.

Organizational structure

JERRYCA CABADDU

MANAGER
 REYCHEL BALAGAT

CASHIER

MAUREN TULBO CRISENCIO ANCHETA GRACELYN BALAGAT

COOK
COOK REYNOLD BALAGAT

JAMES ROLLEN
BALAGAT

BERNIE BALAGAT

DELIVERY MEN

Function of Each Members

Manager
Managers are also the owners since they are the only ones to operate
the business. One of the responsibilities of the manager is to take on the
problems facing the business and taking risks, and also the decisions to be
followed in accordance to the agreement of the members of the business.

Cashier
 Cashier is the person who is responsible of handling and accounting
for cash. Cashier have the ultimate responsibility including, ensuring the
accuracy of cash transactions; maintaining accurate records and safeguarding
the business cash. They are also called as the checkout operator.
Cook
Cook is the person who is responsible in preparing food, managing
food stations, cleaning the kitchen, and helping the chefs in cooking.
Delivery Man
Delivery man is the person who is responsible in loading, transporting,
and delivering items to clients or businesses in a safe, timely manner.

Qualification of Member

Cashier

 Basic Math
 Attention to Detail
 Cash Management
 Bagging Calculation

Office Equipment

Cellphone/Laptop

This equipment enables the owners to use it in working even and after the
selling hour, it helps them through computations of discounts and total average of
products sold.

Administrative Expenses
 Owner of the business shoulders the fare of buying through the goods
needed in the business.

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