QUESTIONNAIRE
FMCG: - CUSTOMER PREFERENCE TOWARDS SELECTED FMCG
SHIVANI(220002168050)
1. Personal Details
Name: -…........................................................................
Gender: -…........................................................................
Location: -…........................................................................
Age
Below 20 year 21-30 years
31-40 years 41-50 years
Education
School level Degree/Diploma
PG Professional
Marital status
Married Unmarried
Occupation
Student House wife
Business Occupation
Family size
Nuclear joint
Income per year
Below-2,00,000 2,00,000-4,00,000
4,00,000-6,00,000 Above 6,00,000
Please specify your preference towards FMCGs brands
Indian brands Foreign brands
2. Please specified brands out of the list of the following categories
of Indian and foreign brands which are those that you had.
purchased or used consistently.
Hair oil
Patanjali kesh Kanti Bajaj Almond Drops
Dabur Amla Himalaya oil
Dove Elixir Indulekha Bringa hair Oil
Skin care
Lotus Herbals Kama Ayurveda
Biotique Himalaya
Olay Lakme
Perfumes
Skinn Denver
Engage Fogg
Zara GUCCI
Shampoo
Kesh Kanti Biotique
Khadi Natural Head & Shoulders
Clinic Plus TRESemme
Toothpaste
Dant Kanti Red paste
Meswak Babool
Colgate Closeup
Toilet cleaner
Sani fresh Patanjali green
Lizol Harpic
Domex Pro Clean
Dish wash
Xpert Exo
Prill Vim
Dettol Patanjali dish wash
Chocolates
Amul dark chocolate Dairy Milk
Kit Kat Campco milk Marvel
Milky Bar Krunch
Biscuits
Britania Parle
Sunfeast Patanjali
Cadbury Unibic
3. How long have you been using the above mentioned brand of
each type of products? Please tick mark in the relevant box.
Less than 2 2-4 years 4-6 years More than 6
years years
Hair oil
Skin care
Perfumes
Shampoo
Toothpaste
Toilet
cleaner
Dish washer
Chocolates
Biscuits
4. Please specify the source(s) from which you normally collect/get
the information regarding the FMCGs brands.
self friends
Family Advertisement
Suggestion by seller
5. Does the advertisement play any role towards brand preference?
Yes No
If yes, which media influenced your brand preference?
Television Internet
Newspaper word of mouth
6. Have you purchased any FMCG brands recently after coming across
any advertisement?
Yes No
7. In what way advertisement has influenced you?
Better recall Positive Impression
Interest Better exposure
8. Factors affecting your preference towards Indian brands.
Always Often Sometime Rarely Never
s
Price
Quality
Brand
image
Labeling
Packing
Advertise
ment
Offer
Publicity
Personal
selling
Public
relation
9. Factors affecting your preference towards foreign brands.
Always Often Sometime Rarely Never
s
Price
Quality
Brand
image
Labeling
Packing
Advertise
ment
Offer
Publicity
Personal
selling
Public
relation
10. Do you look for various schemes in the FMCG products?
Yes No
If yes then which schemes?
Coupons price off Extra quantity
Lucky draws Bundling offer Scratch Cards
11. Will you like to switch your brand preference if you get some
promotional scheme with another brand?
Yes No
12. Give reasons for the same?
Cost Quality Satisfaction
More benefit Seasonal change
13. Does the packaging of the product influence you in any way?
Yes No
14. What type of packaging would you prefer for your product?
Plastic Paper
Glass Tube
15. How often discounts & incentives are provided by the
departmental stores?
Always Often
Sometimes Not at all
16. State your Suggestion if any.............................................................
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