A PROJECT REPORT

ON
BRAND PROMOTION IN URBAN MARKETING
AT
ANNAPURNA TVS

PREPARED BY:
NAME : ROSHAN NAG
ROLL NO: 79/BBA/080265
REGD.NO.790095
DATE : 16/05/2011
UNDER GUIDENCE OF

EXTERNAL GUIDE INTERNAL GUIDE

MR.KAMAL LAKHOTIYA ABHIJIT ROY
MANAGER
SUBMITED TO:

GYAN JYOTI COLLEGE

UNIVERSITY OF NORTH BENGAL
DARJEELING: 734013
 DECLARATION

I DO HERE BY DECLARE THAT THIS REPORT IS SUBMITTED BY ME FOR

PARTIAL FULLFILMENT OF THE BACHELOR OF BUSINESS
ADMINISTRATION IN INFORMATION TECHNOLOGY CENTRE, NORTH
BENGAL UNIVERSITY.THE REPORT IS EXCLUSIVELY PREPARED BY ME
AND HAS NOT BEEN SUBMITTED TO ANY OTHER INSTITUTION OR
PUBLISHED ANYWHERE BEFORE.

DATE:
 SIGNATURE

Certificate from internal guide

To whom it may concern

This is to certify that the project entitled “BRAND PROMOTION IN URBAN

MARKET” at ‘TVS’ company, area of marketing submitted to Gyan Jyoti College
in partial fulfillment of requirement for the award degree of Bachelor of Business
Administration in the record of original and independent work carried out by Mr.
ROSHAN NAG under my guidance and supervision.

This has not been previously formed a basis of the award of any
degree / diploma or other similar title of recognition.

_________________________

Date Signature of Internal Guide

 ACKNOWLEDGEMENT

AT THE VERY OUT SET, I WOULD LIKE TO THANK MR. KAMAL

LAKHOTIYA OF ANNAPURNA TVS MOTORS FOR HIS GUIDANCE

TO UNDERTAKE THIS PROJECT.

I AM GRATEFUL TO SIR FOR ENABLING ME TO TURN DREAM TO

REALITY.

I EXPRESS MY DEEP SENSE OF GRATITUDE TO MY INTERNAL

GUIDE, MR. SUVAMAY BHOUMIK (FACULTY MEMBER,

LECTURER) FOR HIS HELP AND ADVICE DURING THE

PREPARATION OF THIS REPORT.

 DATE: ROSHAN NAG

SIGNATURE

CONTENTS
PARTICULARS

1. Introduction of the Project

2. Need of the study

3. Objectives of the Study

4. Statement of the problem

5. Company Profile

6. Literature Review

7. Methodology

8. Data Analysis

9. Findings & Conclusion

10. Suggestion

11. Bibliography

12. Appendix
 Introduction

Brand promotion is a strategy that is commonly used in marketing in order to

increase customer loyalty, awareness of products, and sales. Instead of focusing on

a specific product or products, a company instead tries to focus on the promotion

of its brand. This strategy has been proven to be very effective in marketing, and

many companies currently employ it. Typically, companies rely on repetition in

advertising in order to familiarize customers with the brand.

Companies have used brand promotion for many years, and it is still successful in

today's market. With this strategy, one of the primary objectives of the company is

to increase brand awareness. When customers become aware of a brand, they are

much more likely to give it a try. Brands that are unknown generally do not

perform as well as commonly known brands.

Another primary objective of brand promotion is to create customer loyalty.

Studies have shown that customers are very loyal to brands. Once the habit of

purchasing a brand is formed, a consumer will generally go back to that same

brand again and again. There are certain types of consumers who only focus on

purchasing the cheapest product in the market; however, many consumers are loyal

to brands and may be willing to pay a little bit more for them.
Brand promotion also leads to increases in sales in many cases. Businesses hope

that by utilizing brand promotion, they can increase the number of units that are

sold and increase profitability as a result. While brand promotion does not always

succeed, businesses that do it effectively are often much more successful than their

competitors.

This brand promotion advertising can be done in a variety of ways. In many

cases, businesses will employ a multimedia approach to their advertising efforts.
For example, they may spend a certain amount of money on television
advertisements, a certain amount on radio advertisements, and some on newspaper
ads. The hope is to bombard the public with their branding efforts.

India with a population of more the 100 crores in potentially one of the
largest consumer market in the world. With urbanization and development of
economy, tastes and interest of the people changes according to the advance
nation.

Marketing is about winning this new environment. It is about understanding

what consumer's wants a supplying it's more efficiently and more conveniently.

The consumer market may be identified as the market for product and
services that are purchased by individuals as household for their personal
consumption. The market of motorcycle is facing a cutthroat competition and
many companies are floating in the market with their products with different brand
names. In such a situation different factors which influence the people choice are,
quality, images easy availability and the product cost of advertisement.

Thus in a country like India where more than 50% of the total population
exists below poverty line, the consumer cannot afford such high price for
motorcycle. As a result the trading activities of the bike industry are concentrated
in and around big cities and town where the purchasing power of population is
considered comparatively high.

The marketing manager is responsible for both determining and suitability of

goods and services in the market to give maximum satisfaction to the consumer.

The marketing manager is responsible for both determining and suitability of

goods and services presented by the company to the market, and also determining
about potential market and make better relation with retailer.

In this regard the marketing management with have to apply to marketing

technology in the conceptual philosophy of a system. It is the process of system
analysis in the marketing management for effective research and can be defined.
"Systematic objective and exhaustive study of tasks relevant to any problem in the
field of marketing". Distribution of goods and services in the market to give
maximum satisfaction to the consumer.

The marketing manager is responsible for both determining and suitability of

goods and services in the market to give maximum satisfaction to the consumer.
 The marketing manager is responsible for both determining and suitability of
goods and services presented by the company to the market, and also determining
about potential market and make better relation with retailer.

Need of the study

I have done the project on brand promotion under TVS SIIGURI. In this project, I
have to judge the brand level of the company.
This study gives me an opportunity to experience the practical marketing scenario.
This project helps me to know different consumer opinion regarding the company.
Most important thing is that this study gives me an opportunity to work under a
well established company.

This project will help the company to know the problems of the consumer that they
are facing and help them to get some new idea to increase the sales in future.

The needs for the study of brand promotion are as follows:-.

 It generates sufficient demand of product means the new product in market. It

induces the consumer to enhance the new product.
 It influence consumer and make them aware of the product of the company.
 The Marketing research is helpful for us to get the real market experience. Even
this study is helpful for the company to increase the sales by understanding the
consumer and their changing taste, preference and also to analyze the
competitor promotional strategy.
 Competitor’s current position
 Get some practical knowledge about the market.

 There is no certain formula for any particular problem but the aim of this study
is to develop the ability of decision-making. Right decision at right time itself
helps an organization to run smoothly.

 The training in any organization gives us an idea of different marketing

activities and main emphasis is given on "Promotional Activities" aspect and

also it is seen how business is taken tactfully when any problem comes to an
executive. The way of problem solving right decision making and knowledge of
different types of marketing activities gives much importance in this study.
Though only in eight weeks it was not possible in understand it so deeply but an
over all ideas would be developed.

STATEMENT OF THE PROBLEM

The Automobile industry has become very competitive especially with the entry of
global players TVS, BAJAJ, YAMAHA, HONDA, HERO HONDA, SUZUKI and
many other Automobile industry. TVS comes under the category of Automobile
industry. The service and different product launched by TVS are relatively more
expensive and these products are expected to have a longer life. Consumer Are not
particularly loyal to any products but often take considerable time to compare and
evaluate the brand.
My study is to Asses the consumer satisfaction of TVS Silliguri. The Study
will Asses broadly on choice and preference of the consumer strengthens,
measuring the quality of the product. So it’s a different task for the company to
know the point view of the consumers. It always creates a problem for the
company for being a leader. The company has to face many problems and he has to
know who the competitors in the market are and what type of service they are
providing and current product they are launching.
This project will obviously help them to become to a number one company in
the market.

Objective of the study

A project cum training is an essential part of PGDM. This study
Was conducted on "A Study of Brand Promotion for TVS siliguri
On the following objectives survey was undertaken one:
 1. To determine the factors which persuade the dealer for sale of bikes?

2. To find out the Company's position in the automobile market.

3. To find out the exclusive outlets of TVS and its competitors.

4. To find out the promotional activities in TVS.

5. To find out the market share of TVS against its competitor.

6. To identify the organizational features of TVS.

7. To find out promotional activities of competitors.

8. To know the satisfaction level of the dealers.

Company profile

Date of Establishment 1982

Revenue1043.85 ( USD in Millions )
Market Cap 26153.5456257 ( Rs. in Millions )
Corporate Address Jayalakshmi Estates,29 (Old No.8) Haddows Road, Chennai-
600006, Tamil Nadu
www.tvsmotor.co.in

Chairperson - Venu Srinivasan

MD - Venu Srinivasan
Directors - C R Dua, H Lakshmanan, K S Bajpai, K S Srinivasan, Prince
Asirvatham, R Ramakrishnan, T Kannan, T S Rajagopalan, Venu Srinivasan

Business Operation Automobile Two & Three Wheelers Background

TVS Motor Company was incorporated in 1982. It is third largest two-wheeler

manufacturer in India and one among the top ten in the world. TVS Motor is the
flagship company of the $4 billion TVS Group.

The company manufactures a wide range of two wheelers such as mopeds, scooters
and motorcycles. It has four manufacturing.

Financials Total Income - Rs. 44968.7 Million ( year ending Mar 2010)

Net Profit - Rs. 880.1 Million ( year ending Mar 2010)

Company Secretary K S Srinivasan

Bankers Auditors Sundaram & Srinivasan

TVS Motor Company Limited is an India-based company. The Company is

engaged in manufacturing of a range of two-wheelers from mopeds to racing-
inspired motorcycles. It has two segments: Automotive vehicles and Automotive
components. Motorcycles offered by the Company include Apache RTR 180,
Flame DS 125, Flame, TVS Jive, StaR City, Sports. . Variomatic scooters offered
include TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz, and mopeds
include TVS XL Super and TVS XL Heavy Duty. During the fiscal year ended
March 31, 2010 (fiscal 2010), the Company launched TVS JIVE 110 cubic
centimeter, TVS wego, TVS Apache RTR 180 and TVSTRU4. The Company has
four plants, which is located at Hosur and Mysore in South India, in Himachal
Pradesh, North India and one at Indonesia. The subsidiaries of the Company
include Sundaram Auto Components Limited, TVS Energy Limited and TVS
Housing.

TVS COMPANYS VISION AND MISSION:-

Mission:
They have commited to being a highly profitable, socially responsible, and
leading manufacturer of high value of money, environmentally friendly, lifeline
personal transportation product under the TVS brand, for consumer predominantly
in Asian market and to provide fulfillment and prosperity for employees, dealers
and suppliers.

VISSION STATEMENT:

TVS MOTOR- DRIVEN BY THE CONSUMERS

TVS Motor will be responsible to consumer requirement consonant with its core
competence and profitability. TVS Motor will provide total consumer satisfaction
by giving the consumer the right product, at the right price, at the right time.

TVS MOTOR-THE INDUSTRY LEADER

TVS Motor will be one among the top two wheeler manufacturers in India and one
among the top five two-wheeler manufacturer in Asia.

TVS MOTOR-AT THE CUTTING EDGE

TVS Motor will hone and sustain its cutting edge of technology by constant
benchmarking against international leaders.
TVS MOTOR-COMMITED TO TOTAL QUALITY
TVS Motor commited to achieving a self-reviewing organization in perpetuity
TQM as a way of life. TVS Motor believes in the importance of the process.
People and projects will be evaluated both by their end results and the process
adopted.

TVS MOTOR-THE HUMAN FACTOR

It believes that people make an organization and that its well being is dependent on
the commitment and growth of its people. There will be a sustained effort through
systematic training and planning career growth to develop employees talents and
enhance job satisfaction. TVS Motor will create an enabling ambience where the
maximum self-actualisation of every employee is achieved. TVS Motor will
support and encourage the process of self-renewal in all its employees and nature
their sense of self-worth.

TVS MOTOR-RESPONSIBLE CORPORATE CITIZEN

It firmly believes in the integration of safety, health and environmental aspect with
all business activities and ensure protection of employees and environment
including development of surrounding communities. TVS Motor strive for long-
term relationship of mutual trust and independence with its consumer, employees,
dealers and suppliers

ACHIEVEMENTS AND MILESTONES:-

TVS Motor Company was incorporated in 1982. It is third largest two-wheeler
manufacturer in India and one among the top ten in the world. TVS Motor is the
flagship company of the $4 billion TVS Group.

The company manufactures a wide range of two wheelers such as mopeds, scooters
and motorcycles.

It has four manufacturing facilities located at Hosur, Mysore,  Himachal Pradesh

and Indonesia and a production capacity of 300 thousand units a year. 

In the motorcycles segment company it has created brands like TVS Apache, TVS
Star and TVS Flame.

In variomatic scooters segment TVS Motor manufactures brands like TVS Scooty
Pep + and TVS Scooty Teenz.

It has created brands like TVS XL Super and TVS XL Heavy Duty in mopeds
segment.

Milestones

In the year 1980 TVS Motor launched India’s first two-seater 50cc moped TVS 50.

In 1984, the two-wheeler major became the first Indian company to introduce
100cc Indo-Japanese motorcycles.

In 1994 it launched India’s first indigenous scooterette -- TVS Scooty,a 100cc

model.

Awards

TVS Motor Company is the only two-wheeler company in the world to be

honoured with Deming Prize as recognition in Total Quality Management

It was awarded by Ministry of Science, Government of India for its indigenous

technology for TVS Victor at Technology Award 2002

 
Outlook

In order to cater premium segment TVS motors launched Apache RTR 160 RD
motorcycle.

Leading TVS bike dealers since 1996 in Neyveli, SRI BALAJI TVS, expanded its
network of sales to Neyveli , Township ,Vadalur, SriMushnam, Pennadam,
Thittkudi, Veppur, Thozhuthur, and Kadampuliyur. Equipped with sales and
marketing team numbering more than 20 to cater to the needs of people in and
around neyveli with the best matched models of TVS range of Bikes.

With 20years of association with TVS Motor Co., they have crossed many miles
stones in their business of Motor Bikes Sales. Their performance in terms of sales
and service brought them many awards & Rewards.

They offer best services for Bikes to their customers to complete satisfaction.
Exclusive service station to meet the consumer demand with state of art facility in
service of vehicles and delivery in schedule. They have reached to the extent of
Sales achievement by appointing four authorized service center in and around
Neyveli :

AUTHORIZED SERVICE CENTRES:

Sri Sembai Agencies (Vadalur),

Arthi Motors(Pennadam),

Shri Kannabiran Motors(Thittakudi),

Sri Prathiyangara motors (SriMushnam).

 
With employees counting to 60 and above they work for the better improvement in
sales of their products and increasing their area of sales with maximum count.
They believe in Quality sales and service of Bikes with complete satisfaction of
our consumer that helped them in improving their consumer database with more
than  10000 consumers. They are proud to produce their achievements on
milestones reached by them.

LITERATURE REVIEW
The Indian economy has grown at an annual rate of more than 8% over the last five
years and the industrial production has made an outstanding contributi on
to this growth. MOTORCYCLE company was licensed, controlled and
restricted in the early years of independent India and had a limited
contribution to the economy. The industry currently contributes about5% of the
GDP and it is targeted to grow fivefold by 2016 and account for over 10%
of India’s GDP. Over a period of more than two decades the Indian Automobile
industry has been driving its own growth through phases. The entry of TVS
Corporation in Indian passenger bike manufacturing is often pointed as the
first sign of India turning to a market economy.
Since then the automobile sector witnessed rapid growth year after year. By late-
90's the industry reached self reliance in engine and component manufacturing
from the status of large scale importer. With the Indian middle class earning higher
per capita income, more people are ready to own private vehicles including
two-wheelers. Product movements and manned s e r v i c e s h a v e
boosted in the sales of medium and sized commercial
vehicles for passenger and goods transport. Side by side
w i t h f r e s h v e h i c l e s a l e s g r o w t h , t h e automotive components sector
has witnessed big growth. The domestic auto components consumption has crossed
rupees 9000 crores and an export of one half size of this figure. The key players
in the automobile industry are-TVS, Honda, bajaj, Yamaha, suzuki etc. The
Indian automobile industry is going througha p h a s e of r a p i d c h a n g e a n d
h i g h gr o w t h . W i t h n e w p r o j e c t s c o m i n g u p o n a r e g u l ar basis, the
industry is undergoing technological change. The major players are expanding
their plants and focusing on mass customization, mass production, etc. The
Government of India has liberalized the foreign exchange and equity regulations
and has also reduced the tariff on imports, contributing significantly to
the growth of the s e c t or . H a v i n g f i r m l y e s t a b l i s h e d i t s p r e s e n c e i n
t h e d o m e s t i c m a r k e t s , t h e I n d i a n automobile sector is now penetrating the
international arena. Vehicle exports from India are at their highest levels v a r i o u s
perspectives of brand loyalty have been studied by many
m a r k e t e r s a n d researchers.

RESEARCH METHODOLOGY
1.1 DATA COLLECTION METHEDOLOGY

I have categorized the options, taking the frequencies. I have used pie charts and
tables to represent my findings.

Prepared questionnaire

Applied Statistical tool of ‘Simple Random Sampling’ to find out the percentage of
Consumer of TVS SILIGURI. The research is conducted to achieve the objectives,
which are both explorative and descripted in nature and involved personal
interviews based on the questionnaire format. This research is a part of exploratory
research which helps to get inside to a research problem & also it is a part of
survey method to gather data from a selected number of people

The major part of the research Methodology is:-

 Research Method:- i.e. Primary & Secondary

 Sampling Plan

 Questionnaire Design

The data is collecting from both from the primary data and secondary data source.

Primary data source: - The data is collecting from the customers, buyer, user,
dealers and some other respondents by following:-

 Questionnaire method
 Personal interview
 Observation
Secondary data source: - The information required can be collected entirely from
published source and internal records. The data is collecting from the company
internal as well as from the external resources. Internal sources include company
catalog, and also from the company website. External sources include magazines,
journal, etc.

1.2 SAMPLE DESIGN:

 Target population:

The survey is conducting mainly by visiting customer in SILIGURI only.

 Sampling Frame:

The survey is conducting within the city of Siliguri.

 Sample size:

Visited 25 respondents and others customers in SILIGURI.

 Sampling technique:
 Here the sampling technique followed is simple random method.

TOOLS
Use of percentages & bar graph for analysis

Bar chart

Pie chart

Data Analysis
Mean: mean or Arithmetic mean is defined as the sum of observation
divided by the number of observation. Symbolically x= weight age
average mean is obtained on multiplying the values of the variables by
the corresponding weights and then dividing the sum of product by the
sum of the weight.

1. How do u know about TVS?

Response No. of Percentage
respondent
Television 16 64%
Friends 3 12%
Magazine 6 24%
Total 25 100%
 Weighted
Frequency(f) Score(w) Score(f*w)
Television 16 3 48

Friend 3 1 3

Magazine 6 2 12

Total number of respondent =25

Mean =

Where,

wi = score assigned
fi = number of responses received in each case
n= sample size

Mean = = 63/25 = 2.52

 Hence in this case we see that mean=2.52, which is closer to 2 and 3. It is a
response between ‘television and magazine. So we can say that it is a good
response,

2. Are you satisfied with TVS?

Response No. of Percentage
respondent
H .satisfied 2 8%
Satisfied 22 88%
Dissatisfied 1 4%
H.dissetisfie O 0%
d
Total 25 100%
 Weighted
Frequency(f) Score(w) Score(f*w)
Highly
satisfied 2 3 6

satisfied 22 4 88

dissatisfied 1 2 2

Highly
dissatisfied 0 1 0

Total number of respondent =25

Mean =

Where,

wi = score assigned

fi = number of responses received in each case

n= sample size

Mean = = 96/25 = 3.84

Hence in this case we see that mean=3.84, which is closer to 3 and 4. It is a

response between ‘highly satisfied’ and ‘satisfied. So we can say that it is a
good response,
 3. Does the co. strives towards optimal goal?

Response No. of Percentage

respondent
Strongly Agree 3 12%
Agree 19 76%
Disagree 3 12%
Strongly Disagree 0 0%
Total 25 100%
 Weighted
Frequency(f) Score(w) Score(f*w)

Strongly
agree
3 3 15
Agree 19 4 64

Disagree 3 2 6

Strongly
disagree 0 1 0

Total number of respondent =25

Mean =

Where,

wi = score assigned
fi = number of responses received in each case
n= sample size

Mean = = 86/25 = 3.44

Hence in this case we see that mean=3.44, which is closer to 2 and 3. It is a

response between ‘Friends’ and ‘television. So we can say that it is a good
response,

4. Why do you choose TVS?

Response No. of percentage
respondent
Quality 9 36%
Price 5 20%
Looks 10 40%
Service 1 4%
Total 25 100%
 Weighted
Frequency(f) Score(w) Score(f*w)
Quality 9 3 27

Price 5 2 10

Look 10 4 40

Service 1 1 1

Total number of respondent =25

Mean =

Where,

wi = score assigned

fi = number of responses received in each case

n= sample size

Mean = = 78/25 = 3.12

Hence in this case we see that mean=3.12, which is closer to3 and 4. It is a
response between ‘quality’ and ‘look. So we can say that it is a good
response,
 5. What percentage you will give to TVS?
Response No. of Percentage
respondent
Very High 4%
1
High 84%
21
Low 8%
2
Very Low 0%
0
Total 100%
25
 Weighted
Frequency(f) Score(w) Score(f*w)
Very high 1 2 2

High 21 4 84

Low 2 3 6

Very low 0 1 0

Total number of respondent =25

Mean =

Where,

wi = score assigned

fi = number of responses received in each case

n= sample size

Mean = = 92/25 = 3.68

Hence in this case we see that mean=3.68, which is closer to 3and 4. It is a

response between ‘high’ and ‘low. So we can say that it is a good response,
 6. How attractive is the promotion of TVS?
Response No. of Percentage
respondent
Very 2 8%
attractive
Attractive 12 48%
Fair 10 40%
Boring 1 4%
Total 25 100%
 Weighted
Frequency(f) Score(w) Score(f*w)
Very
attractive 2 2 4

Attractive 12 4 48

Fair 10 3 30

Boring 1 1 1

Total number of respondent =25

Mean =

Where,
wi = score assigned
fi = number of responses received in each case
n= sample size

Mean = = 83/25 = 3.32

Hence in this case we see that mean=3.32, which is closer to 3 and 4. It is a

response between ‘attractive’ and ‘fair. So we can say that it is a good
response,
 7. Do u have motorcycle in your home, if yes then which one?
Response No. of Percentage
respondent
TVS 4 16%
Honda 3 12%
Bajaj 13 52%
Yamaha 4 16%
Suzuki 1 4%
Total 25 100%
 Weighted
Frequency(f) Score(w) Score(f*w)
tvs 4 3.5 14

Honda 3 2 6

Bajaj 13 4 52

Yamaha 4 3.5 14

Suzuki 1 1 1

Total number of respondent =25

Mean =

Where,
wi = score assigned
fi = number of responses received in each case
n= sample size

Mean = = 87/25 = 3.48

Hence in this case we see that mean=3.48, which is closer to 2 and 3. It is a

response between ‘TVS’ ‘Bajaj’ and ‘Yamaha. So we can say that it is a
good response,
CONCLUSIONS
Preparing this project is a great experience in terms of the knowledge that I gained,
working with TVS SILIGURI is a get privileged to me.

In the project, I have got the task of a marketing research, where I have to track the
responses of the consumer in TVS SILIGURI. To talk about my project, I mainly
have to focus on the consumer, where I have to take 10 respondents feedbacks and
analyze what difference, how many of them are loyal to the preferred company,
satisfaction level etc.

In competitive environment, company has to make SWOT analysis publicize its

strength and attract the consumer, identify the opportunities and make maximum
effort to utilize its opportunities and overcome its weakness.

The project involves interaction with different kinds of people with different
background which has helped me to know the kind of problem faced by the people
conducting market survey. Market survey has helped me to get information about
consumer, their satisfaction and other forces in the market places.

It took about 3 months to complete the project but these three months has
hopefully taught me what to expect in corporate future.

The TVS SILIGURI was very co-operative and gives me the times and I hope the
sincere work that I have done will be of great help to TVS SILIGURI in
understanding consumer satisfaction and to use the information as a corrective
measure for a better future.
 SUGGESTION & RECOMMENDATION
The study revealed and taught me a lot of things Based of the findings of the study
I think a few recommendations are necessary:-

A. Communication with the consumers should be improved.

B. The company should use new era of methodology to improve their brand.

C. The TVS SILIGURI should reduce the price of the product so that lot of
consumer of Middle and lower class family can enhances the brand.

D. Quality & model of product should be improved.

E. Servicing process should be improved & they should treat their consumers
well.
 BIBLIOGRAPHY

BOOKS REFERRED
Marketing Management by Rajen Saxena

Marketing Research by Rajendra Nargundkar

Marketing Research by GC Beri

WEBSITES
www.tvs.co.in
www.Answers.com
Error! Hyperlink reference not valid.

www.questionnaire.com
www.shine.com

MAGAZINES
India Today
Business World