TYPES OF
COMMUNICATION
Prepared by: ENGR. JONAYKA A. TAPIADOR
COMMUNICATION
COMMUNICATION
Communication is a two-way street. This
means that both the person communicating and
the person being communicated to have to
participate. Communication happens when
information is shared between two people.
T YPES OF COMMUNICATION
There are five main categories or
communication styles:
1. VERBAL
2. NONVERBAL
3. WRITTEN
4. VISUAL
5. LISTENING
VERBAL
Verbal
communication is the
use of language to
transfer information
through speaking or sign
language. It is one of the
most common types,
often used during
presentations, video
conferences and phone
calls, meetings and one-
on-one conversations.
Verbal communication is
important because it is
efficient.
NONVERBAL
Nonverbal communication is
the use of body language,
gestures and facial
expressions to convey
information to others. It can
be used both intentionally
and unintentionally. For
example, you might smile
unintentionally when you
hear a pleasing or enjoyable
idea or piece of information.
Nonverbal communication is
helpful when trying to
understand others’ thoughts
and feelings.
WRITTEN
Written communication
is the act of writing, typing or
printing symbols like letters
and numbers to convey
information. It is helpful
because it provides a record
of information for reference.
Writing is commonly used to
share information through
books, pamphlets, blogs,
letters, memos and more.
Emails and chats are a
common form of written
communication in the
workplace.
VISUAL
Visual communication
is the act of using
photographs, art, drawings,
sketches, charts and graphs
to convey information.
Visuals are often used as an
aid during presentations to
provide helpful context
alongside written and/or
verbal communication.
Because people have
different learning styles,
visual communication might
be more helpful for some to
consume ideas and
information.
LISTENING
This may come as a
surprise, but often times
listening is the most important
part of communicating.
Listening is not the same as
simply hearing. When you listen
to someone speak, you are
engaged with them, and making
an ef fort to understand exactly
what they are trying to say.
Listening is a crucial skill in the
workplace. When people don’t
listen to each other, the entire
communication process breaks
down. In order to be an effective
communicator you must first
learn to be a good listener.
ACTIVE LISTENING
You can watch the video link below that will help you and
provide you tips on how to improve your listening skills.
https://www.youtube.com/watch?v=7wUCyjiyXdg
INTRAPERSONAL AND
INTERPERSONAL
COMMUNICATION
INTRAPERSONAL VS INTERPERSONAL
INTRAPERSONAL COMMUNICATION
Intrapersonal
communication is the
communication done
with oneself. Included
are the thoughts,
assessments,
contemplations, and
feelings that are
associated with one’s
inner communication.
UNIQUELY INTRAPERSONAL
Self-Concept:
One’s own self
concept is at the center
of intrapersonal
communication. It
includes an evaluation
of one’s own beliefs,
values and attitudes,
and how that evaluation
plays into what occurs
in the outer world.
UNIQUELY INTRAPERSONAL
Perception:
Perception is how
people interpret what is
going on around them.
Perception can
influence intrapersonal
communication.
UNIQUELY INTRAPERSONAL
Expectation:
Expectations are based
upon intrapersonal
communication with
one’s own self, and are
predictions of what will
happen based on
perceptions of what
has happened.
INTERPERSONAL COMMUNICATION
Interpersonal
communication is the
communication where
exchange of ideas and
information happens
between two or more
people by way of any
channel. This can be
face to face, online,
over the phone, or in
written forms as well.
PRINCIPLES OF INTERPERSONAL
Inescapable:
Even when we hold
some thought inside
us and do not let it
out verbally, it will
take its form in other
nonverbal aspects of
communication such
as mood, attitude, or
body language.
PRINCIPLES OF INTERPERSONAL
Irreversible:
Once something is
written, said, or
submitted, it cannot
be taken back. It is
forever in the minds
of others.
PRINCIPLES OF INTERPERSONAL
Complex:
There is a high
chance of
miscommunication
between sender and
receiver, therefore
interpersonal
communication is
complex.
PRINCIPLES OF INTERPERSONAL
Contextual:
Context is an integral
part of this type of
communication, and
the context can be
situational,
environmental, and
relational.
INTERPERSONAL SKILLS
Here are some skills that highly
intrapersonal people have:
1. VISUALIZATION
2. RECOGNIZE NEGATIVITY
3. COMPASSION
4. DECISION MAKING
VISUALIZATION
This is the ability
to see things in the
mind, how they are
meant to be or how you
plan them. Many
athletes, artists, and
politicians have great
visualization skills and
can ‘see’ themselves in
a situation, and make
plans for how to
succeed in that
situation.
RECOGNIZE NEGATIVIT Y
When things start
becoming negative in
your mind, it is
important to stop and
realize that it is
happening. Being
aware of negative
thoughts, and having
the power to turn them
around is an important
intrapersonal skill.
COMPASSION
Being able to
see another person’s
perspective, and
therefore have
compassion for them
is an intrapersonal
skill as well. Putting
aside your own views
and your own
experiences is a part
of having compassion.
DECISION MAKING
When it comes
time to make a
decision, an
intrapersonal person
has the ability to scan
potential options,
visualize them, and
make the right
decision. The ability to
do so without stress
and inner conflict is a
skill that you can
achieve with practice.
ENGINEERING AND
SCIENTIFIC
COMMUNICATION
SCIENCE COMMUNICATION
The SCIENCE COMMUNICATION will be
presented by video links in YouTube. It is
broken down into three stages that will be
helpful to you especially in presenting
your future science works to any audience.
The next slide will show you a summary of
the 10 Course video. Make sure to take
notes of the important parts of the videos.
SCIENCE COMMUNICATION
STAGE 1: THREE BIG QUESTIONS TO ASK YOURSELF
1. Why should you bother doing science communication?
2. Who do you want to engage with your science?
3. What type of science communication could you do?
STAGE 2: GETTING PEOPLE TO LISTEN AND KEEP LISTENING!
1. How to get an audience to care about your science.
2. How to tell a science story.
3. How to explain your science clearly.
STAGE 3: TALKING ABOUT YOUR SCIENCE ON STAGE AND SCREEN
1. How to deliver a talk about your science.
2. How to perform science demos.
3. How to give a media interview about your science.
Watch the video for the introduction to science communication:
https://www.youtube.com/watch?v=e7AykRyW3QI&list=PLD160R
WuGai9oUnAVRq-GD2njEo1XHadF&index=1
THREE BIG QUESTIONS
Stage 1
TO ASK YOURSELF
STAGE 1
1 . WHY SHOULD YOU BOTHER DOING SCIENCE COMMUNICATION?
A. AUDIENCE
Stand up for Science
Let’s talk
Share the beauty of the word
B. INSTITUTION
Where did my dosh (cash) go?
Do you resonate with their “WHY?”?
Rep the R.E.F. (Research Excellence Framework)
C. YOU
Pop your bubble
Scicomm with benefits
It can be fun
Watch the video link below:
https://www.youtube.com/watch?v=mIT5KNtRs08&list=PLD160R
WuGai9oUnAVRq-GD2njEo1XHadF&index=2
STAGE 1
2. WHO DO YOU WANT TO ENGAGE WITH YOUR SCIENCE?
Aiming to engage everyone will usually reach no one.
Know thy audience.
What do they care about?
What do they know already?
Put on someone else’s shoes.
Watch the video link below:
https://www.youtube.com/watch?v=4UGTizPkfrs&list=PLD160R
WuGai9oUnAVRq-GD2njEo1XHadF&index=3
STAGE 1
3. WHAT T YPE OF SCIENCE Podcasts
COMMUNICATION COULD YOU C. FACE TO FACE
DO? Talks
A. WRITTEN Panel
Blog Debate
Comment Workshops
Interview D. SOCIAL MEDIA
Feature Article Twitter
Book Instagram
Education Resource Facebook
B. BROADCAST Snapchat
TV
Radio
YouTube
STAGE 1
3. WHAT T YPE OF SCIENCE COMMUNICATION COULD YOU
DO?
GUIDE QUESTIONS IN CHOOSING WHICH PLATFORM TO TRY:
A. Which of these are best suited for my purpose?
B. Which media would be best to reach my audience?
C. Which of these media am I comfortable in?
D. Which of these media best fits my budget and
resources?
Watch the video link below:
https://www.youtube.com/watch?v=XYwg2lsrCY0&list=PL
D160RWuGai9oUnAVRq-GD2njEo1XHadF&index=4
GETTING PEOPLE TO
LISTEN AND KEEP
Stage 2
LISTENING!
STAGE 2
1. HOW TO GET AN AUDIENCE TO CARE ABOUT YOUR
SCIENCE.
A. Let the interesting out!
B. But it needs to be their interesting.
C. Curiosity is the itch they can’t resist scratching.
D. Hook the heart.
E. Your emotions are contagious.
Watch the video link below:
https://www.youtube.com/watch?v=OwPMU5-
gbh4&list=PLD160RWuGai9oUnAVRq-
GD2njEo1XHadF&index=5
STAGE 2
2. HOW TO TELL A SCIENCE STORY.
A . Follow the tried and tested structure.
Characters
Conflict
Resolution
Goals
B. Weave in an emotional thread.
C. Get creative with character.
D. Give your audience a map.
E. No one talks about how Elvis entered the building.
Watch the video link below:
https://www.youtube.com/watch?v=99Ar5_Iwi24&list=PLD160
RWuGai9oUnAVRq-GD2njEo1XHadF&index=6
STAGE 2
3. HOW TO EXPLAIN YOUR SCIENCE CLEARLY.
A. If you think it is easy to explain, you’re not explaining well
enough.
B. Try to explain everything then you explain nothing.
C. Start from where your audience are.
D. Before you build, plan.
E. Taking it apart isn’t dumbing it down.
F. Jargon is not a credibility meter.
G. Beware false friends.
H. Paint picture with your words.
Watch the video link below:
https://www.youtube.com/watch?v=u9cqwQQqHoU&list=PLD16
0RWuGai9oUnAVRq-GD2njEo1XHadF&index=7
TALKING ABOUT YOUR
SCIENCE ON STAGE AND
Stage 3
SCREEN
STAGE 3
1 . HOW TO DELIVER A TALK ABOUT YOUR SCIENCE.
A. Your talk is just the tip of the preparation iceberg.
B. Be contagious.
C. But you, do you.
D. Ponder the paralanguage.
E. Create rhythm, then change it up.
F. Don’t stress over your body language.
G. Be visible.
H. The eyes have it.
I. It’s a talk, not T V.
Watch the video link below:
https://www.youtube.com/watch?v=L5TQwQpVgW0&list=PLD16
0RWuGai9oUnAVRq-GD2njEo1XHadF&index=8
STAGE 3
2. HOW TO PERFORM SCIENCE DEMOS.
A. Choose wisely.
B. Practice, practice, practice, then don’t change a thing.
C. Make sure they can see the demo.
D. Don’t be the Michael Bay of Science.
E. Explore together.
F. Where does the reveal happen?
G. The art of direction
H. #FAIL
I. Level up to an experiment.
Watch the video link below:
https://www.youtube.com/watch?v=xxfz3v -
Q09U&list=PLD160RWuGai9oUnAVRq-GD2njEo1XHadF&index=9
STAGE 3
3. HOW TO GIVE A MEDIA INTERVIEW ABOUT YOUR SCIENCE.
A. When the call comes in.
B. It’s not their job to tell your story.
C. Furnish your story house.
D. Plan for the curveball.
E. Consider what to wear.
F. Be interesting, understandable, clear and memorable.
G. Take the bridge back home.
H. If you’re remote, stay present.
I. Radio and pods still need a smile.
J. Staircase wit.
Watch the video link below:
https://www.youtube.com/watch?v=epPE8CWM3RQ&list=PLD1
60RWuGai9oUnAVRq-GD2njEo1XHadF&index=10
ACTIVIT Y NO. 2
ANSWER THE FOLLOWING QUESTIONS ON A LONG BOND PAPER WITH
1”MARGIN ON ALL SIDES. WRITE IN ENGINEERING LETTERING . COPY THE
QUESTIONS THEN ANSWER. MAKE SURE TO HAND IT IN AS A PDF FILE ONCE
FINISHED.
UPPER LEFT: FAMILY NAME, GIVEN NAME MI. UPPER RIGHT: DATE TODAY
BELOW NAME: PROGRAM AND YEAR BELOW DATE: ACTIVIT Y NO. 2
1 . What are the two pre requisites to active listening? Explain each in
your own words.
2. What are the four qualities of active listening presented? Explain
each in your own words.
3. Which of the four qualities do you need most work on and how do you
plan on improving it?
4. Which do you think is more impor tant, intrapersonal communication
or interpersonal communication? Explain and defend your answer.
5. Among the videos presented regarding science communication
(except the introduction), pick your favorite (just one) then explain why?
THANK YOU!
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