DIGITAL AND SOCIAL MEDIA

MARKETING
ASSIGNMENT 1

TEAM 8-TITAN COMPANY

Submitted by,
Sona Susan Paulose
FM-1968
MBA - 18 B
 TITAN

Titan is India's most popular and well-known watch brand. Titan Company began operations in
1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development
Corporation (TIDCO). Titan is the world's fifth-largest integrated own-label watch manufacturer.

1. Visit the site and highlight the features of the site( types of product) details of the
products how many varieties, type of information Etc

Features of the site

When we visit the website we can see the products that are offered by Titan. On the top menu bar
icons like store, the different products can be seen. Chat is possible for enquiries. It has the
application of Artificial Intelligence and Virtual Reality. Filter options are available. Able to
check the latest collections and highest ratings.

Types of products

1. Titan Watches
Titan watches brought a paradigm shift in Indian watch markets with quartz technology and
international styling. Titan brand comprises of various collections that include
 Titan Edge - world's slimmest watch
 Titan Raga – Women watches
 Nebula - crafted with solid 18k gold and precious stones.
 Edge By Titan Cermaic Watch
 Xylys
Other popular collections like Purple, Automatic, Octane, HTSE and Zoop also form a part of the
Titan portfolio.
2. Men’s Watches
 Titan Smart Touch Screen Watch with Aluminium Case
 Connected X- Copper Brown Hybrid Smart Watch
 Classique Slimline Watch with Silver Dial/ Blue Dial
 Maritime Watch with Blue Dial/ Black Dial
 Workwear Silver dial/Blue dial/Black dial Leather Strap Watch
 3. Women’s Watches
 Raga Viva Watch
 Love All Watch
 Raga Moments of Joy Watch
 Work wear Watches
 Raga Viva Silver Dial Watches
 Pastel Dreams Watches
 Pastel Dreams Mother of Dreams Dial Watches
4. Couples Watches
 Titan Bandhan Anthracite Dial Watches
 Memento For Couple Watches
 Bandhan Stainless Steel Watches
 Silver Dial Leather Strap Watches
 Champagne Dial Metal Gold Watched
5. Kids Watches
Stylish and adorable watches for little champions with kids’ favorite characters
like Doraemon, Mickey Mouse, Avengers, Marvels Disney are available.
5. Performance Gear
 Traq Cardio By Titan-GPS Enabled Performance Gear
 Traq Triathlon By Titan- GPS Enabled Performance Gear
 Traq Lite By Titan- Smart Band with Activity Tracker
6. Smart Watches
 Titan Smart Touch Screen Watch with Aluminium Case
 Connected X- Smart watches
 Reflex 3.0 Dual Toned Smart Band Watches
 Stride- Hybrid Smart Watches
 Reflex Strap Watches

7. Personalized Watches
 Memento for Dad- Engravable Black Dial Watch
 Memento for Brother- Engravable Blue Dial Watch
 Memento for Sister- Engravable Beige Dial Watches
 Memento for Mom- Engravable Blue Dial Watches
 Memento for Couple- Engravable Black Dial Watches
8. Clocks
 Contemporary White Dial Color Silent Sweep Technology
 Classic Off White Wall Clock Silent Sweep Technology
 Classic Brown Wall Clock
 Contemporary Black Wall Clock with Domed Glass
 Wood & Glass Fusion Wall Clock
 Wooden Wall Clock
 Metallic Wall Clock

9. Accessories
 Belts
 Wallets
 Straps
 Wireless Audio

Some of the Trending Products of Titan are Titan Smart Touch Screen Watch, Work wear
Watches, Edge Cermaic Midnight Gold-Silver Watch, Charm from Raga Moments of Joy,
Classique Slim line watches, Connected X-Jet Black Hybrid Watches.
The collection for Men, Women and Luxury Collections of Watches are given in the home
page. The top collection for men includes Slimmest Watches with Intelligent Design, Titan
Grand Master, Regalia, Maritime. Top collections for women are Ashvi, Raga Silver, Raga
Moments of Joy, Raga Chic. The luxury collections are Nebula, Edge Mechanical, Xylys,
Midnight Gold.
Top Sellers Watches are also provided. Book an Appointment Option is also available. Real
Reviews from Customers, Shipping details, Location to find store near you is also available.
On the top of the site details of Premium Watches, New Arrivals, Clocks, Accessories,
 Brands of Titans and Gifting details are provided. Under the Gifting details, personalized
gifts, Special Offers details are provided.

2. Go to nike.com and design your own shoes Or Jaugar.com configure your own car?

.
3. Highlight 3 main feature of the website?

User-Friendly Admin Interface

Titan CMS features a modern, user-friendly administrative interface with simple navigation and
drag-and-drop design. Easily toggle between various administrative functions to manage content,
users, on-site search and more.
Easy Content Management
Develop, deploy and manage content easily. Quickly build new pages or edit existing ones.
Create and edit content with simple WYSIWYG editor. Easily toggle to edit source code when
needed. Easily upload single or multiple files at once. View, edit, download and replace images
and files anytime. Use content filtering to help organize items such as product catalogs, dealer
finders, blogs, images, pages and events so your website visitors can easily find what they need.
Smart Search
Titan CMS Smart Search automatically captures and records the keywords visitors use while
searching your website – and gives full control over results. Get a better idea of what users are
looking for and select what webpages appear in on-site search results. Promote specific pages by
arranging the order of the results. Design own cards to call even more attention to critical
content. Fine-tune targeted content by writing custom descriptions and titles for each page.
Multilingual Content Management
For companies with multinational audiences, being able to deliver and manage content in a
variety of languages is mission critical. Through integrations with 3rd party translation services,
Titan CMS leverages APIs to deliver translated content to the right site at the right time. Upload
translated content manually at any time.
Simplified Data Management
Titan CMS helps organizations with highly complex data – such as e-commerce, manufacturing,
health care and financial services companies, governments and more – simplify the process of
uploading, updating and presenting data. Securely store and manage data in specially built Data
Sites to ensure adherence to a common schema and standard display. Connect 3rd party data
sources through secure APIs.

4. What are the main advantages of visiting the website and how it is beneficial for the buying
decision?

Customizable Features & Functionality

Many digital experience and content management systems require you to purchase a base license
that includes a lot of bells and whistles you'll never use – and pay a recurring annual license fee
on top of it. Connect an Add-In at any time to further customize Titan CMS to meet the unique
and changing needs of your business and industry. Manage everything seamlessly through one
administrative interface.
Beautiful & Functional Designs
Titan CMS designers and UX experts work together to ensure website is both beautiful and
functional. After all, a pretty website misses the mark if it doesn’t also get results. Titan CMS’
built-in templates allow organizations to leverage UX best practices to create cost-effective sites
with their own, unique look and feel. For highly complex sites, UI and UX experts can develop
wireframes and both lo- and hi-fidelity prototypes to ensure optimum user experience.
3rd Party Integrations
Interested in integrating forms from your marketing automation system to automatically capture
and/or pre-fill contact information. With Titan CMS, integrating with the third party software
and tools are no problem.
Support Resources
Titan CMS clients appreciate the exceptional customer service, ongoing support, dedicated users
group, and personalized training. Every client has a dedicated account manager who’s always
available to assist and is committed to helping to achieve the goals.
Built-In SEO
Search engine optimization is critical to business success. That’s why Titan CMS not only comes
with necessary SEO features and functionality right out of the box, but digital marketing and
strategy experts are also part of product development team. They have direct input into roadmap
and the development process to ensure Titan CMS constantly adapts to ever-changing SEO
needs.

5. How has Digital marketing helped the company increase the sale?

Digital was certainly present as a channel and facilitator earlier too but now digital has become
far more central to customer's experience. Many customers now visit Titan’s digital platforms
first, looking for the products they need and to enhance their experience. Customers visiting the
website can be invited to a live chat with merchandising experts. If the customer wishes to see
the product, the call can be transferred to a store where a video call can be conducted. After
viewing the products virtually, making a shortlist of products, the customer can request an
appointment in a nearby retail store. The customer who earlier might have visited the store and
browsed through multiple products before making a purchase is now doing the same without
spending much time because of the digital platforms. This helps to accelerate more sales.