The documentary film entitled “The Corporation” shows different point of view of this institution
demonstrated through a compilation of interviews, films clips and case studies in the past. The movie
enlighten the corporation must have a good public image in order to have a positive image on their
brand to gain more sales and profit that often causes the stakeholders to not care for other but rather
only care for the profit of corporation. a good public image of a corporation allows a huge costumers to
adapt their brand and increased income.
The documentary The Corporation, directed by Jennifer Abbott and Mark Achbar and produced in 2004,
although bias, opens many doors for discussion in regard to capitalism and the role of corporations in
our lives. I found the documentary to be presented professionally, and filled with legitimate facts more
so than extreme opinion. The
documentary truly outlines the "all pervasive" role the corporation has taken as the "world's dominant
institution".
The documentary film enlighten the corporation as a psychopath since the corporation became greedy
and causes harm to anyone tend to placed negative feedback or ruins their reputation , they neglect the
social responsibility and humanity but rather focused on earning profit.
Corporation are primarily composed of different person working together to achieved common goal but
we cannot denied the fact based on the movie they have to go the option of making tragedy of others
business to become the highest among them all and do at anyone expenses to win the choices of
customers. Profit placed a vital role in a corporation it fuels and strengthen the enlargement of the
sales.
From the film, it was stated that corporation means “business, company, or business community.” Every
corporation has one purpose, and that is to provide
value and profits to its shareholders while continuing to grow. In fact, as you'll see in The Corporation,
that is by law the growth strategy that every corporation must follow. By law, corporations must put the
profits of shareholders first and, in doing so, will necessarily export its problems to the public at large. In
the video, these are called "externalities," and corporations are
machines that will externalize the costs of their endeavors to society and to the planet.
One of the interesting things about this is that the same is true of really any organization. It doesn't have
to be a corporation. Organizations created by the
federal government–which is supposed to be created by the people–really have no purpose other than
to survive and grow and accumulate more power. We see the same thing in various nonprofit
organizations, as well. Many nonprofit disease organizations have no other purpose but to survive,
grow, make more money and have more influence. For example, children are manipulated into buying
the product. It’s not wrong to make things for children. It’s just that they sell it directly to the children by
airing commercials of children that are so happy
having that particular toy or what not. Corporations do that because they need to thrive and survive.