Ecommerce in India
India's trade facilitation programme now includes electronic commerce as a key component. We've seen a
technological revolution in recent years, accompanied by widespread use of the Internet, web
technologies, and their applications. Electronic commerce (e-commerce) has become widely utilised in
worldwide trade and the Indian economy because of the information technology revolution. As a sign of
globalisation, e-commerce represents the cutting edge of success in this digital age, and it has
revolutionised and continues to revolutionise the way businesses are done around the world. As a result,
as more people use the internet to shop for goods and demand the best prices, the rise of the internet has
brought about a series of new changes, including shrinking profit margins for businesses.
Amazon made their debut in India in June of 2013. Three years ago, Amazon had limited infrastructure in
India, but now it dominates the Indian markets. Amazon Business is one of India's most popular B2B
ecommerce platforms. To expand its presence in customers' minds, Amazon India has aggressively
pursued a "GLOCAL" approach. The company's well-known branding campaigns, such as "Try tokar,"
"Aur Dikhao," "Kya Pehnu," and "Apni Dukaan," were designed to highlight Indian consumers'
ambivalence and anxiety about online shopping in this way. Amazon's management is looking at whether
these "culture-specific" branding techniques will help Amazon become India's top online shopping
destination soon. Amazon opted to launch Prime video services in India because of its initial success and
expansion potential in the country. In 2018, they also launched Amazon Music. The prime video service
is available in a variety of languages and titles. They've also begun a one-day delivery service for premier
service customers. Amazon Fresh is a brand-new grocery store that was built from the ground up to
provide customers with a seamless food shopping experience whether they purchase in-person or online.
For Prime members, Amazon Fresh offers consistently cheap rates as well as free same-day delivery and
pick-up.
Amazon announced a $1 billion investment in India in January 2020, promising to digitally enable 10
million micro, small, and medium businesses, produce $10 billion in ecommerce exports, and create 1
million new employments between 2020 and 2025. Since then, Amazon has created 300,000 direct and
indirect employment in India, as well as 250,000 new merchants, putting it on course to meet its goals.
We also actively aid communities by reacting to pressing needs such as disaster relief and investing in
children's and young adults' education.
Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. The online
venture, founded by Sachin Bansal and Binny Bansal, began as an online bookstore, but as the
firm's fame grew, it grew and expanded its activities such as consumer electronics, fashion, home
essentials, groceries, and lifestyle items. Since 2010, the company has made a few acquisitions
including Letsbuy, Myntra, Jabong, eBay India, etc. The platform began selling a variety of other
products, including music, mobile phones, and movies. With e-commerce gradually revolutionising the
retail world and gaining traction in India, Flipkart expanded at a rapid pace, steadily adding new item
categories to its collection. Currently, the company facilitates over 80 million+ products from mobile
phones and accessories, computers, laptops, books and e-books, home appliances, electronic goods,
clothes and accessories, sports and fitness, baby care, games and toys, jewellery, footwear, and so on. The
country's largest e-commerce player opened its doors to sellers in the summer of 2013, giving them the
opportunity to taste success in an online marketplace. The online marketplace, on the other hand, was
uncharted territory for sellers.
Flipkart anticipated that a growing consumer base would result in increased product demand and a need
for variety. The shift from an inventory-based model to an e-commerce marketplace meant that all three -
the customer, the seller, and Flipkart - had a good chance of winning big. The launch of the Flipkart
marketplace saw a slew of innovations and one-of-a-kind initiatives that would go on to become industry
best practises as the industry evolved, inspiring and emboldening competitors as well as new start-ups
entering this space. Flipkart launched a series of disruptive initiatives in the months that followed,
beginning in the summer of 2013. These were some examples:
Persuading sellers that selling online made 'business sense'.
Providing sellers with the tools they need to meet customer demands for speed of delivery and
dependability of service.
Retaining and rewarding sellers for selling online while continuously improving efficiency.
Flipkart began acquiring sellers to provide customers with a broader product selection. The steps in the
process of enlisting sellers were as follows:
Flipkart initially reached out to sellers through advertisements.
A dedicated team communicated with the sellers and educated them on online selling.
The team addressed sellers' concerns about timely payments and the security of personal
information.
Amazon not only gives the company a competitive advantage over its competitors, but it also helps it
become a cost leader in its industry. With its unique online business strategy, Amazon has created an
exceptional level of customer service in under 15 years. Through its revolutionary e-commerce method, it
bypasses all supply lines to reach consumers. This gives the corporation more control over its distribution
route, allowing it to lower product pricing. The organisation hires distribution lines and warehouses in
places where the cost of dumping merchandise is exceptionally low and passes the savings on to
customers in the form of inexpensive prices.
Flipkart's greatest strength is their ability to send consistent messages across platforms. Flipkart is also
heavily invested in visual advertising, such as video, creatives, and even reality television. This is
fantastic for a fashion brand since it demonstrates that they understand both their product and their target
demographic. While Flipkart uses performance marketing to improve the efficacy of their commercials
online, they also use a lot of offline ads and TV spots, demonstrating a deep awareness of their target
audience. Their deals are always fantastic, as evidenced by their tremendously popular Big Billion Day.
Flipkart recognises the importance of influencer marketing and celebrity in India, and they are not afraid
to use this avenue to increase traffic and views.
