Harbest Agribusiness Corporation
Palo Leyte Branch
Marketing Plan for the Year 2019
1. MARKETING PLAN SUMMARY:
Harbest Agribusiness Corp./ Palo Branch Leyte will build a customer base
made up of local community farmers, government and the private sector is
developing and implementing training programs for farmers. Individual farm
owners (Poultry and livestock, vegetable grower all over the six provinces of the region
8 namely the province of Leyte, Southern, Leyte Biliran, Eastern Samar, Northern
Samar, and Western Samar. It will establish a very good reputation of a trustworthy
business with a well-trained, experienced agriculture graduates staff and a
competitive prices.
Harbest Agribusiness Corporation will gain an advantage over its
competitors by being one of the local Agricultural one stop shop to offer technical
assistance for farm establishment set-up and other services that will be rendered for
farm concepts.
2. MARKET RESEARCH:
Region 8 ( Leyte, Samar, Biliran) is one of the region in the Philippines in
which department of Agriculture National Office focuses on. A lot of programs and
projects are being spread out and given to the entire region thru the leadership of Sec.
many Pinol. Many farmers in the region as of to date were encouraged to venture in
agribusiness sector.
Right after year 2013 wheere typhoon Yolanda devastated the center area
of Region 8 , Tacloban City. Many international grants and non-government
organization work thoroughly in the area in which agricultural sector were one of the
main concern and focus, Region 8 is an agricultural area of the Philippines. The six
provinces of Region 8 the big markets customer in the area in which grants and helps
are given thru farmer’s association in the region. Likewise, also in the regional office of
D.A. The flag banner of SAAD (special areas for Agricultural Development) the banner
project implemented under Sec. Manny Pinol needed much in Agricultural farm
machineries, cultivators, agri-plastic materials, vegetables seeds, greenhouses,
irrigation materials and other agricultural inputs for farmers. LGU’s had also their
own budget that were downloaded by national government under the YRRP program
(Yolanda Rehabilitation and recovery program) in which as of to date the project is still
going on. Dealers will also play a big role for the marketing aspects of the products
Rehabilitation and recovery program) in which as of to date the project is still going on.
Dealers will also play a big role for the marketing aspects of the products. Individual/
Big potential farmers are sometimes directing to our local dealers in the areas.
Consistent visitation of the dealer must be done.
3. TARGET MARKET:
- Department of Agriculture Offices 8
- Provincials Agri-offices of six provinces of Region 8
- LGU’S Offices
- Dealers/ stores in Six Provinces
- Private companies venturing in agribusiness (eg. Sabiley & suki trading)
- Walk-in customers of the office
Palo Leyte is one of the growing municipalities in which it is just located right at the
center of the region.
Just a few kilometers from the city of Tacloban. Harbest Agribusiness Corp, Palo
Branch is a very potential business area location. Located at Maharlika Highway and
very near to the agricultural areas of the region. Passable to all the passenger from
different town of the region.
4. COMPETITIVE ANALYSIS
In addition to the Harbest Agribusiness, there are several dealers &
competitors in the area. But only Harbest Agribusiness Corp. offers a one stop
Agricultural product shop with a farm technical consultation. In this marketing
tactics harbest will emphasize that it is not just a shop but an identity that company
is open to farm consultation inquiry.
Walk in costumers and visitors can have their questions raised related to their farm
consultation in which we have trained agriculturist to answer their inquiry.
The Major Harbest Inventory Includes the following:
Tractor – WR652 Cultivator
WR801 Cultivator
Shredder
AgriPlastic Materials
UV films
Mulching films
Seeding trays
Fine Nets
Cultured Nets
Plastic Pots
Seedling trays
HARBEST ORGANIX
EMI
ATOVI
Super Net
Fruitfly trapper
Methyl Eugenol
AGRI - TECH
Greenhouse
Nursery
Rain Shelter
Greenhouse System
DAYMS A
Natuyr Complet – G
Naturamin
Naturphos
HYDROBEST
Naan Dan Jain
Patak – Ani Drip Irrigation kit
Irrigation Accessories
Seed of Hope
5. MARKETING STRATEGY:
- Harbest will build out its social media presence
Harbest Leyte Facebook for this year 2019. It’s a free and
effective way to create awareness about the business & directly
engaged its costumers base.
- Plan to purchase advertising space in the print and online editions
of both local newspapers the Leyte Samar Daily Express.
- Harbest will also purchase a radio ad in which most of the
clientele listed most. The program of Mr. Hector Go and Tor Bibar
of “ LIBOT KARAHIBOT” at 12:00 noon to 1:00 pm, every monday
tuesday, thursdasy and Friday.
- Harbest will hire additional man power, an Agriculture graduate
preferably from VSU, Baybay that will focus in the area of Samar
and Southern Leyte. The two will be the in charge of the man to
man approach of the target clientele, establish dealers in the area
and visitation of D.A offices in the area of assignment. Monitoring
of D.A offices project that harbest could market the products.
6. BUDGETS:
- Newspaper Advertising - ₱ 3,000 / month
- Radio Ad Clips - ₱ 5,000 / month
- 2 Agriculture Man Power (Trainee)
-
7. ROI (RETURN OF INVESTMENT)
- Harbest Leyte will revisit its marketing plan or review its
marketing Plan in four (4) months time to look at which tactics
worked and which didn’t. At the time, It will decide whether to
cut the unsuccessful tactics and direct those funds elsewhere or
give them more time to work.
BREAK DOWN OF TARGETS IN MONTHLY BASIS
Tractors (WR 652, WR 801, Shredder) - ₱ 500,000
Agri – Plastic materials - ₱ 400,000
UV films
Mulching films
Seedling trays
Fine nets
Culture nets
Plastic pots
Seedling trays
Agri Tech - ₱ 350,000
Greenhouses
Nursery
Rainshelters
DAYMS A - ₱ 150,000
NaturComplet – G
Naturamin
Naturphos
HYDROBEST - ₱ 250,000
Naan Dan Jain
Patak – Ani Drip Kit
Irrigation Accessories
Seeds of Hope - ₱ 50,000
Organix - ₱ 300,000
ATOVI
EMI
Fruitfly Trap
Super Net
Total : ₱ 2,000,000
