1.

0 Introduction to Dessert Paradise Society

In support of the deputy minister of higher education, looking for intrapreneurs to invent and
design new ideas to bring profits to their organization, University Tunku Abdul Rahman (UTAR)
has decided to be the first university to host “Intrapreneurship Week” competition among all
clubs and societies for one week in December 2020. So, the Dessert Paradise Club will be
organizing the “Intrapreneurship Week” competition from 18th December 2020 to 25th of
December 2020. Dessert Paradise Club was significant that the founder was a group of
youngsters, and established in 2010. The chairperson of the club is Tan Shi Yi. The competition
will be based on Christmas theme. The aim of the competition is to discover talents from the
participants and gain more innovative skills while working in an organization. This competition
is located at the Heritage Hall of UTAR.

To achieve our goal of collecting a RM15,000 for the “Intrapreneurship Week” , the
Dessert Paradise club will also be doing a small business beside the competition. We will be
selling some delicious dessert such as cookies, cakes, sweets and others. We are sure that
everyone loves to eat dessert especially for girls, but the problem that we found is that we rarely
can find dessert that is sell in the campus. If they wish to eat some delicious dessert, they have to
go to the place that is quite far from their place. Besides that, everyone will have a better mood
after having some sweet and delicacy dessert, and they will forgot about everything bad that
happened on that day.

After a survey that we have done about the price of every dessert store, we found out that
it is quite expensive for a student. If the students wish to have some dessert so badly, they have
to spend so much money on it, and will cause their pocket money to decrease. Thus, we have
consider that the cost of our dessert will be cheaper than the market price and affordable for
them, so they can enjoy the dessert.

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2.0 Club Description

The name of our club is called the Dessert Paradise. This is the logo of our club.

This logo is designed after a discussion of our member. We used a cake as a logo because
this is the first cake that we have bake together. So, as commemorate, we use is as our logo.
Besides that, the color will give people a refreshing mind after seeing it. Furthermore there are
some lemon because lemon can get rid of greasy of the cake after you eat.

The name of our club is called the Dessert Paradise. This is the logo of our club.

This logo is designed after a discussion of our member. We used a cake as a logo because
this is the first cake that we have bake together. So, as commemorate, we use is as our logo.
Besides that, the color will give people a refreshing mind after seeing it. Furthermore there are
some lemon because lemon can get rid of greasy of the cake after you eat.

The Dessert Paradise started at 2010. The founder of the club is Tan Shi Yi, and the
advisor of the club is Mr. Shubagaran. There are six members in the club which are Tan Shi Yi,
Lim Yee Chin, Cheoh Wen Hui, Goh Jenny, Chan Xin Yu and Ooi Wye Xen. We have went to
other schools before to learn about how did they make the dessert and what type of dessert that
they have made. Sometimes we will also visit some dessert store to find some inspiration of
some new dessert that we can do. We are also looking forward to go some other state to make
some local product of their state.

The purpose we build up this club is to let the students and teachers to taste variety kind
of dessert, which are affordable for everyone. So, they don’t have to go out of the campus to look
for some dessert. Next, we also want to unite the students from working together. When they join

2
out club, they will have to work to make out some dessert together. With these activities,
students will know the importance of cooperation. Although they can do a simple dessert by their
own, but they will find that it is easier and faster if they work as a team. Moreover, they will get
to know each other after they have spent some times together. This club is perfectly suit for those
students who don’t like the outdoor activities. Those students can spend their time inside this
club learning to make some dessert rather than staying at their room doing nothing.

We will provide a club T-shirt for every member. It is necessary for everyone to wear it
when you come to our activities. We wear the club T-shirt is to work as a team and we won’t
oblivion any one of us.

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 Responsibilities and Information of Event Committee
Name Role Responsibilities
CHAN XIN YU President  Decision maker
016-7218192  Assign tasks to committee members
 Follow up the progress of any corporate event
xinyuchan@1utar.m
y
CHEOH WEN HUI Vice President  Ensure the members of the committee carry out the
event progress on schedule.
011-56698203  Instruct the members of the Committee to conduct
tasks
Cwh.021026@  Give suggestions to the President to make better
1utar.my choices.

GOH JENNY Secretary  Prepare a conference summary and a structured case

documentary during meeting.
0129931822
 Acting as custodian of the event governing
Jennygoh0406@ documents
1utar.my
TAN SHI YI Publicity  Design the promo poster, flyer and the event
Manager & settings
014-9017155 Sales  Promoting event by using social media.
Representative  Find sponsors for the event.
shiyitan02@
1utar.my
LIM YEE CHIN Event Planner  Manage all aspects of event planning
meeting
010-5095773  Maintain the latest trends in event planning,
design and production trends.
limyeechin0129@1u  Establish and build relationships with
tar.my suppliers, locations and other industry contacts

4
OOI WYE XEN Treasurer  Oversee and present budgets, accounts and financial
statements
016-4477082  Advise on the event 's fundraising strategy
 Responsible for the use of capital within society by
Wyexen0209@ reporting all financial transactions
1utar.my

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 Event Committee
President

Vice President

Secretary Publicity Manager Event Treasurer

Planner

6
4.0 MARKET ANALYSIS

Program Flow

Prepare desserts and

Before Event
beverages

Check the weather and

finalize event elements

Determine day-of
processes

During Event Set up the booth before

event start

Gather feedback and

After Event thank everyone who
helped

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DETAILS

We are UTAR Dessert Club and we have assembled a meeting on 25 th October 2020 to analyze
the market and decide what to sell in this project. Due to our aims are to make profit and improve
the innovative skills, our club wishes to invent and design new ideas in our products. As a result,
our chairman decided to conduct a survey on 30 respondents at UTAR Kampar Campus’s area to
make sure they are interested in our products so that our event can go smoothly.

As reported by the survey outcome, most of the students prefer Block C rather than Block M and
E. Therefore, we have decided to set up our booth at Block C, Student Pavilion 1. Secondly, we
will set up our booth from 7.00pm to 11pm as people will normally consume dessert after their
dinner.

The details of our event are as follows:

 Date: 24 December 2020 to 28 December 2020
 Time: 7.00pm to 11pm
 Venue: Block C (Student Pavilion1)

1
According to the survey results, we found out that the majority of the respondents are Foundation
students and most of them are 18 years old and above. Thus, we will be mainly targeting students
as our targeted customers. Other than targeting students, we are trying to attract more people
such as lecturer, staff, or the parents around the campus with our signature products. We expect
that their demand for our products will be high as most of our products are liked by the public,
especially the youngster.

Survey on UTAR Kampar Campus has carried out that 22 out of 30 respondents are more partial
to ‘Xmas Chocolate Cake’ instead of Vanilla and Fruit flavour. Thus, we will let the Chocolate
cake as our signature product. Besides our signature product, we had decided to prepare three
different types of dessert and one drinks for our customers as well, which is cookies, pudding,
tart, and smoothie. According to the survey results, we have decided to make chocolate chip
flavour for cookies, mango for pudding, and smoothie and also cheese for the tart. Concerned
about the purchasing power of students, we will try to price our products in a reasonable and
affordable price.

The products are as follows:

Products Description Price (RM)

 Sugared
8
 Mouth Watering
 Creamy and Snowy

Xmas Chocolate Cake

 Crips and Golden Brown
6
 Crunchy with large
chocolate shards

Chocolate Chip Cookies

4
 Filled with rich cream

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 cheese
 Beautiful blueberry filling

Cheese Tart
 Soft and Fruity
4
 Topped with fresh mango
pieces

Mango Pudding

 Mango Lover
4
 Refreshing
 99% Real Fruit

Mango Smoothie

To be the winning team in this event, our club is trying to find the best ingredients and recipe in
making the dessert. Besides finding, we also do some research on renowned brands like Secret
Recipe, Baskin Robbin, and Hokkaido to find out what is the secret for them to do such delicious
dessert. During the event, we will prepare an icebox to store all our fruits and dessert to keep
them fresh and frozen in a controlled environment.

Due to the Christmas week, we have decided to name our project ‘Santa’s Gift’, which will let
UTAR surrounded by the Christmas spirit. Besides that, our club members will be wearing
costumes like Santa Claus, elk, and dwarf to cater for the Christmas theme and attract the
students to our booth. In order to draw attention from the students and lecturers, our club has
offered some package such as:

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 Packages Price (RM)

11
+

10
+

Our club also offered some promotion like buy up to 10 products and get a 30% discount, lucky
draw and so forth. Lastly, our dessert club has carried out many efforts on this event such as
training our members in serving the customers and their collaboration when doing their job. We
hope that we can achieve the goals and attract more students to join our club.

4
 Proposal Budget
1. Expected Expenses
A. Ingredient Costs
Price per Total cost per Total
Particulars Quantity unit ingredient Amount
  Unit(s) RM RM RM
Ingredient Chocolate Cake:        
All-Purpose Flour (1kg) 43 3.50 150.50  
Bicarbonate Soda (100g) 14 3.20 44.80  
Pure Vanilla Extract (25ml) 75 2.80 210.00  
Caster Sugar (500g) 133 2.20 292.60  
Eggs (30pcs) 13 12.00 156.00  
Cocoa Powder (1kg) 17 22.00 374.00  
Baking Powder (100g) 15 2.50 37.50  
Vegetable oil (2 kg/ 2.2L) 11 10.50 115.50  
Milk (2L) 24 12.90 309.60  
Water (1.5L) 32 2.00 64.00  
Heavy Cream (1L) 38 26.00 988.00  
Plain Chocolate (2.5kg) 16 22.00 352.00  
Topping of cake        
Mini Chocolate Candies (500g) 40 8.00 320  
Chocolate Curls (250g) 40 10.00 400  
Square-semi Sweet Chocolate (500g) 40 7.00 280.00 4094.50
Ingredients Chocolate Chip Cookies:        
All-Purpose Flour (1kg) 115 3.50 402.50  
Baking Soda (100g) 15 2.80 42.00  
Light Brown Sugar Packed (1kg) 60 4.50 270.00  
Semisweet Chocolate Chips (1kg) 96 22.00 2112.00  
Salted Butter (250g) 272 4.50 1224.00  
White Granulated Sugar (1kg) 60 2.50 150.00  
Pure Vanilla Extract (25ml) 118 2.80 330.40  
Eggs (30 pcs) 20 12.00 240.00  
Baking Powder (100g) 6 2.50 15.00  
Sea Salt (350g) 5 1.00 5.00 4790.90

190 cake (1 cake cut 6 slice), 300 cookies, 250 tart, 300 pudding, 740 smoothies

5
 Price per Total cost per Total
Particulars Quantity unit ingredient Amount

6
  Unit(s) RM RM RM
Ingredients Cheese Tart:        
The Shells        
Unsalted Butter (1kg) 19 10.00 190.00  
White Granulated Sugar (1kg) 7 2.50 17.50  
Eggs (30 pcs) 8 12.00 96.00  
Pure Vanilla Extract (25ml) 24 2.80 67.20  
Lemon (1pcs) 250 1.20 300.00  
All-Purpose Flour (1kg) 33 3.50 115.50  
The Filling        
Cream Cheese (500g) 50 22.00 1100.00  
Mascarpone Cheese (500g) 50 20.00 1000.00  
Parmesan Cheese (150g) 50 15.00 750.00  
Unsalted Butter (1kg) 8 10.00 80.00  
Milk (2L) 10 12.90 129.00  
Icing Sugar (500g) 15 3.80 57.00  
Corn Starch (1kg) 2 5.00 10.00  
Pure Vanilla Extract (25ml) 25 2.30 57.50  
Eggs (30 pcs) 8 12.00 96.00 4065.70
Ingredients Mango Pudding:        
The Puree Mixture        
Mango Puree (850g) 53 15.00 795.00  
Heavy Cream (1L) 6 26.00 156.00  
Milk (2L) 6 12.90 77.40  
Water (1.5 L) 12 2.00 24.00  
The Gelatin Mixture        
Gelatin (50 g) 48 4.90 235.20  
White Granulated Sugar (1kg) 18 2.50 45.00  
Water (1.5 L) 16 2.00 32.00  
Garnish        
Coconut Milk (1L) 6 10.50 63.00  
Mango (1 pc) 45 2.45 110.25  
Fresh Mint Leaves (100 g) 10 1.50 15.00 1552.85
Ingredients Grape Smoothie:        
Concord Grape Juice (1.89L) 24 38.00 912.00  
Red Seedless Grapes (500g) 296 8.00 2368.00  
Plain Yogurt (500ml) 178 6.00 1068.00  
Ice (2kg) 56 4.00 224.00 4572.00
Expected Total Ingredient Costs       19075.95

B.Appliances Expenses

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 Particulars Quantity Price per unit Total Amount
  Unit(s) RM RM
Appliances:      
7inch Disposable Paper Plate (50pcs) 20 4.50 90.00
9inch Disposable Paper Plate (50pcs) 15 6.50 97.50
Plastic Sauce Cups (12psc) 25 3.00 75.00
6½ inch Black Plastic Spoon and Folks (50pcs) 50 1.80 90.00
Plastic Bags (size= 9 x 12") (60pcs) 10 0.80 8.00
Plastic Bags (size= 12 x 13") (50pcs) 10 1.00 10.00
White Paper Cake Box (20pcs) 20 6.00 120.00
Straw (250pcs) 5 3.00 15.00
16oz Disposable Plastic Cup (100pcs) 2 13.40 26.80
12oz Disposable Plastic Cup (100pcs) 2 10.00 20.00
22oz Disposable Plastic Cup (100pcs) 2 14.50 29.00
Expected Total Appliances Expenses     581.30

Particulars Quantity Price per unit Total Amount

  Unit(s) RM RM
Other Expenses:      
Poster 25 4.00 100.00
Decoration: Signboard Banner Design - 25.00 25.00
Decoration: Balloon (30 pcs) 3 2.00 6.00
Decoration: Ribbon 3 1.30 3.90
Decoration: Tablecloth 2 18.00 36.00
Rental of booth - 10.00 10.00
Electricity and water - 20.00 20.00
Expected Total Other Expenses     200.90
B. Other Expenses

Expected Total Expenses

Particulars Total Amount (RM)

Ingredients costs 19075.95
Appliances Expenses 581.30
Other Expenses 200.90
Expected Total Expenses 19858.15

2. Expected Revenue

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 A. Sales Revenue
Selling Price Expected Unit Total Revenue
Particulars (RM) (5 days) (RM)
Promotion for five days    
Each Slice Chocolate cake (exclude toppings) 11.00 640 7040.00
+ Grape smoothies (Large size)      
Original Price      
Cake    
Each Slice Chocolate Cake (include any one of
toppings) 7.00 500 3500.00
Cookies      
Large Size Chocolate Chip Cookies (3 pcs per box) 5.50 500 2750.00
Tart      
Cheese Tart 6.00 500 3000.00
Pudding      
Mango Pudding 5.20 300 1560.00
Smoothie      
Grape smoothie:    
Large size 5.50 150 825.00
Medium size 4.50 400 1800.00
Small size 4.00 100 400.00
Expected Total Sale Revenues     20875.00

B. Donation

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 Price per unit Total Amount
Particulars Quantity (RM) (RM)
Sweet Home Bakery      
Money - - 2500.00
Pretty Dessert Shop      
Large Size Chocolate Chip Cookies (3 pcs per box) 300 5.50 1650.00
Dessert Street      
Grape smoothies (Medium size) 250 4.50 1125.00
Money - - 1800.00
Annie Bakery      
Money - - 2000.00
Cheese tart 250 6.00 1500.00
Anson Bakery      
Money -   2000.00
Grape smoothies (Large size) 300 5.50 1650.00
Large Size Chocolate Chip Cookies (3 pcs per box) 100 5.50 550.00
Expected Total Donation     14775.00

Expected Total Revenue

Particulars Total Amount (RM)

Sales Revenue 20875.00
Donation 14775.00
Expected Total Revenues 35650.00

3. Expected Total Profits

Expected Total Profits = Expected Total Revenue – Expected Total Expenses
= RM 35650.00 – RM 19858.15
= RM 15791.85

6.0 Promotion

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 According to the survey distribute by us, the first type of method to promote our club (Dessert
Paradise society) is promote dessert through Instagram. Instagram gets the highest percentage
compare to Facebook and others social media platform. The survey result shows that majority of
people prefer promotion on Instagram. It is because now days, Instagram can be say is one of the
most popular social media platform in the world wide and it is also known by people all around
the world. It is a free, simple and online photo sharing application and social media platform.
Therefore, it is a good platform for us to carry out advertising and promotion of our dessert
products. Interestingly, even people who “don’t like sweets” love pretty pictures of pies, cakes,
or plated desserts. Dessert pictures are seemingly as trend-proof as the sweet stuff itself, and rate
among the most “liked” and shared photos out there. For example, we can share photos of dessert
every once in a while to promote our new dessert. We can also promote our dessert through
Instagram stories. Moreover, using hashtags. Hashtags are helpful in letting you connect with
people who might be interested in the content you are posting. With these method, we can attract
more students to buy our dessert .

Besides, the second type of promotion method is using Facebook. Although there is the
invention of Instagram, Facebook is still the biggest social media site. So, we can share and
promote our desserts by creating a great homepage and profile page. The profile image is a very
important factor for our business. It should be memorable in the mind of your customers
browsing on Facebook and it should reflect our business in a positive light. For instance, we can
invite Utar students to join our Facebook dessert group to enjoy special promotion. For people
who buy our products in the group, our club will give away a special gift from time to time. It is
a good way to attract dessert customer.

Furthermore, the third type of promotion method carry by us is through poster. This is because
posters allow us to spread our product details directly to a wide audience in one glance. It is far
cheaper than radio, print or television advertising in a simple, easy and affordable way. By using
poster to promote, it can attract more customer to know our promotion.

In addition, another promotion method is promote dessert in package. Our society sell dessert
in package such as (cake + smoothie) just for Rm 11.This dessert promotion package is much
cheaper, and adorable for Utar students.

11
7.0Conclusion
The Dessert Paradise Club had organized a project in order to win in the “Intraprenuership
Week” competition which is organized by UTAR. The name of the project name is “Santa’s
Gift”, and the project entitle with the theme of Christmas. The objective to organize this “Santa’s

12
Gift” project is to achieve the goal of “Intraprenuership Week” competition which required all
the clubs and societies to achieve a minimum RM15,000 of collection.
There are six members who handling in the project, who are Chan Xin Yu, president of
the project, Cheoh Wen Hui, roles as the vide-president, Goh Jenny, work in the position of
secretary, Tan Shi Yi, the Publicity manager and sales representative of the “Santa’s Gift”
project, Lim Yee Chin, as the event planner, and also the treasurer, Ooi Wyen Xen.
The club is mainly about desserts, therefore, the variety of products promoted by the
Dessert Paradise Club, which are Chocolate ships cookies, Mango pudding, Cheese tart, Mango
smoothie and also the Dessert Paradise Club’s signature product, chocolate cake which named as
“Xmas Chocolate Cake”. There are several promotions offered by the club.
First at foremost, the club offers two (2) types of promotion packages. For example, the
packages of one slide of Xmas Chocolate Cakes with a cup of smoothie will cost RM11, and
another option will be a slide of Xmas Chocolate Cakes with cheese tart will sell at price RM10.
Moreover, the Dessert Paradise Club also offering a discount of 30% with terms buying up to 10
products. A lucky draw will also be conducted when someone buying their products.
The “Santa’s Gift” project will be held on 24th December 2020 until 28th December 2020.
The booth of the Dessert Paradise Club will be setting up and opening for business on 7pm until
11pm at Block C (Student Pavillion 1 ), UTAR. The Dessert Paradise Club will target the
youngest as the mainly costumer. The club assume that there will be XXXX numbers of
costumer during the events.
The expected expense in the project will be around RM 19858.15. This expected expense
including the cost of making the selling products, the price of appliances, rental fees, utility fees
and advertising cost. Besides, the club will receive RM 14775.00 as donation from several
bakery shops. The assuming sales revenue is RM 20875.00. By using the formal calculation, the
club assume will receive RM 15791.85 as the total profit.
The Dessert Paradise Club use four (4) types of promotion methods to advertise the
products. The advertising is made through multimedia, such as, Instagram and Facebook. The
club will also organize some give away event through these social medias to attract their
customer. Moreover, the club also create some creative and attractive posters for advertising
purpose. Furthermore, the Dessert Paradise Club also promote by sale the products in package.
For example, get a Mango Smoothie and Xmas Chocolate Cake with the price of RM11.
The profit received from the sales will be use as the club development expenditures. The
profit will be divided into several partial. For example, the funding of the club’s activities, hence
this will lower the cost for the club’s members to participate in the activities that planned.
Furthermore, some of the profit will save as baking fees, as the club is mainly about dessert
making, therefore, some appliances and baking supplies are necessary, such as oven, whisk
mixer, baking mold, baking tray and others. The club’s facilities for baking is insufficient, some
appliances also need to upgrade. Rental fees, repairing fees and utilities fees such as electricity
and water.

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