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Effects of Chocolate Packaging On Consumer Preferences: The Questionnaire Focuses On

The document is a questionnaire that examines consumer preferences regarding chocolate packaging. It contains 12 questions divided into 2 segments. The first segment collects demographic information about respondents such as name, age, gender, occupation, and income. The second segment asks questions about chocolate brand and purchasing preferences, the importance of packaging attributes, the influence of packaging on buying behavior, preferred packaging types, awareness of legal issues, and ratings of different package elements and statements.

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Sonal Agarwal
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88 views3 pages

Effects of Chocolate Packaging On Consumer Preferences: The Questionnaire Focuses On

The document is a questionnaire that examines consumer preferences regarding chocolate packaging. It contains 12 questions divided into 2 segments. The first segment collects demographic information about respondents such as name, age, gender, occupation, and income. The second segment asks questions about chocolate brand and purchasing preferences, the importance of packaging attributes, the influence of packaging on buying behavior, preferred packaging types, awareness of legal issues, and ratings of different package elements and statements.

Uploaded by

Sonal Agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Effects of Chocolate Packaging on Consumer Preferences

(The questionnaire focuses on

SEGMENT A: DEMOGRAPHIC PROFILE


1) Name (Short answer type)
2) Age:
a) Below 18 c) 26-35
b) 18-25 d) Above 35

3) Gender:
a) Male b) Female

4) Occupation:
a) Student d) Self Employed
b) Service e) Other
c) Business
5) Monthly Household Income (in INR):
a) Below 25000 d) Between 75001 and 100000
b) Between 25001 and 50000 e) Between 100001 and 125000
c) Between 50001 and 75000 f) Above 125000

SEGMENT B:

1) Which chocolate brand do you prefer?


a) Cadbury c) Amul
b) Nestle d) Other

2) How many times do you buy chocolate in a week?


a) Once c) 5-6 times
b) 2-4 times d) more than 6 times

3) When purchasing chocolate what do you consider the most? Rank on a scale of 1
(least preferred) to 5 (most preferred).
a) Brand Name c) Pricing
b) Packaging d) Celebrity Endorsement
e) Flavour

4) Why do you think packaging of chocolate is important? Rank on a scale of 1 to 5.


a) Preserved Chocolate d) Aesthetic appeal
b) Provide information e) Marketing
c) Brand Selection

5) Do you think packaging of chocolate influences buying behaviour of consumer?


a) Yes b) No

6) Do you think packaging of chocolate has any bearing on any of the following
factors?
a) Price d) Freshness
b) Quality e) Health
c) Acceptability
7) What kind of information do you look for on the packet of the chocolate? You can
choose more than one option and give YES or NO to each of your options.
a) Price d) Date of manufacturing/
b) Nutrition Value Expiry
c) Ingredients e) Manufacturer’s name &
address
8) What sort of packaging do you usually prefer for your chocolate?
a) Lamination/ Ply c) Tin/ Thermo form/ foil
b) Paper packed wrapping
d) Others

9) Are you aware of the legal and hygienic issues regarding packaging?
a) Yes b) No

10) Do you think that the chocolate wrappers are eco-friendly and bio degradable in
nature?
a) Yes b) No
11) The following package elements are important to me when buying chocolate
products(Chocolate Bars, boxes, pouches etc.) ?

Strongly Disagree Neutral Agree Strongly Agree


Disagree
Colour

Image

Label

Size and shape

Innovative/Unique
Packaging

12) On a scale from 1 to 5 where 1 = strongly disagree and 5 = strongly agree, please
rate the degree to which you agree with the following statements:

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