Marketing Assistance Scheme:
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Marketing, a strategic tool for business development, is critical for the growth and survival of micro,
small & medium enterprises. Marketing is the most important factor for the success of any enterprise.
Large enterprises have enough resources at their command to hire manpower to take care of marketing of
their products and services. MSME sector does not have these resources at their command and thus needs
institutional support for providing these inputs in the area of marketing.
Ministry of Micro, Small & Medium Enterprises, inter-alia, through National Small Industries
Corporation (NSIC), a Public Sector Enterprise of the Ministry, has been providing marketing support to
Micro & Small Enterprises (MSEs) under Marketing Assistance Scheme.
Emergence of a large and diverse services sector in the past years had created a situation in which it was
no longer enough to address the concerns of the Micro & Small Enterprises (MSE) erstwhile known as
Small Scale Industries (SSI) alone but essential to include the entire gamut of enterprises, covering both
SSI Sector and related service entities, in a seamless web. There was a need to provide space for the small
enterprises to grow into medium scale enterprises, for that is how they will be able to adopt better and
higher levels of technology and remain competitive in a fast globalizing world. Thus, as in most
developed and developing countries, it was necessary that in India too, the concerns of the entire range of
enterprises – micro, small and medium, were addressed and the sector was provided with a single legal
framework. The Micro, Small and Medium Enterprises Development (MSMED) Act, 2006 addresses
these issues and also other issues relating to credit, marketing, technology up-gradation etc. concerning
the micro, small and medium enterprises. The enactment of MSMED Act 2006, w.e.f. from 2nd October,
2006 has brought medium scale industries and service related enterprises also under the purview of this
Ministry.
The need of the hour presently is to provide sustenance and support to the whole MSME sector (including
service sector), with special emphasis on rural and micro enterprises, through suitable measures to
strengthen them for converting the challenges into opportunities and scaling new heights. Thus although
the medium enterprises have also been included as the target beneficiaries under the scheme, special
attention would be given to marketing of products and services of micro and small enterprises, in rural as
well as urban areas.
Description: Organising and participating in international exhibitions / trade fairs c o - s p o n s o r i n g ,
o r g a n i s i n g marketing promotion events.
Nature of assistance: 95% of air-fare and space rent for participation / organising for cosponsoring.
Who can apply: Industry Associations and MSME sector organisations.
How to apply: To the nearest office of NSIC.
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