Strengths and Weaknesses of Jollibee Food Corporation
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Mara DomingoStrengths and Weaknesses of Jollibee Food Corporation
Uploaded by
Mara DomingoStrengths and Weaknesses of Jollibee Food Corporation
Major strengths found in our matrixes are “Strong brand identification or Strong
brand name”, and “Customers loyalty”. Big-name fast-food chains like Jollibee Food
Corporation used it as their strength to dominate the fast-food industry in the Philippines.
Filipinos love their brand and it keeps their loyalty to the business high. Their marketing
strategies are also one of the factors that strengthened their brand as they target the
audience very well with its “family values” concepts in their advertisements. Jollibee is a
powerful brand that will be able to sustain its leadership in the Philippines if it continues
to adapt and evolve. Despite the rivalry against international and local companies,
Jollibee's marketing strategy is unique enough to set them separate from the rest.
On the other hand, the major weaknesses that the company would improve upon
are “Some branches have limited space”, “lack product variations”, “limited technology”,
“lack of critical talent”, and “seasonally innovated products that go out-of-stock in some
outlets”. These identified weaknesses of Jollibee, if improved, might be one of the major
success factors they will have. These can help the company improve internal factors and
help them plan for their business growth.
Despite the fact that Jollibee is a very well-known and the leading fast-food
company in the country, it still has weaknesses that need to be addressed. They still
have to create plans and actions to prevent future damages. Some of their strengths
received very high weighted scores, indicating that they have very well responded to it
and used it for their improvement. But the other factors should not be forgotten and
needs to be given an effort as well. Overall, if they manage to make use of their strength
properly and conquer their weaknesses they can be more successful and unbeatable by
competitors around the country.
The Internal Factor Evaluation of Jollibee that was created shows the evaluation
of the company's strengths and weaknesses. This can be used to develop plans to help
the company improve its business, particularly in its internal operations. Jollibee's IFE
matrix was constructed by listing the company's most important strengths and
weaknesses, which are critical business factors internally. Each factor is given a certain
amount of weight based on its importance in the fast-food restaurant industry, and the
sum is equal to one. The scale ran from 1 to 4, with 1 being the lowest and 4 being the
highest. It was based on Jollibee's performance and effectiveness in each factor.
The rating of 4 was given to the factors such as Strong brand name, Family
Oriented Branding, Efficient service, and product manufacturing, Owns other leading
fast-food in the country, Customer preferred Menu line-up/ Locally styled food, and
Convenient locations because these are the factors that the Jollibee have succeeded the
most. The rating 3 was assigned to the factors such as Involvement in Corporate Social
Responsibility, Marketing promos/ advertisement, Innovative new products, Loss caused
by the pandemic, and Sanitation because Jollibee's efforts for it were above average and
almost completely worked for them. The rating 2 was assigned to the factors Tasty fast
food dishes that are also healthier, Super healthy and clean eating diet trends lower
Jollibee product’s appeal, Delays of suppliers, Seasonally innovated products go out-of-
stock in some outlets, Some branches have limited spaces/ can’t accommodate large
groups, Few outlets outside the Philippines, Product offering does not often change,
Lack product variations (vegetable, beef), and Technology upgrade because these are
the ones that have been met halfway and need to be addressed further. None were
given a rate of 1. Jollibee got a total average weighted score of 2.89. Therefore, Jollibee
is an internally strong business.
References:
Jollibee Foods Corporation SWOT Analysis & Matrix / MBA Resources. Retrieved from
MBA SWOT : Jollibee Foods Corporation SWOT Analysis & Matrix (embapro.com)
SWOT Analysis of Jollibee 2020. Retrieved from
SWOT Analysis of Jollibee | Jollibee Strengths & Weaknesses 2020
(swotanalysistemplate.com)
SWOT Analysis of ASDA. Retrieved from
SWOT Analysis of ASDA | SWOT & PESTLE Analysis (swotandpestleanalysis.com)
Chegg study questions and answers | chegg.com. (n.d.). Retrieved February 18, 2022,
from https://www.chegg.com/homework-help/questions-and-answers