Helpful Harmful
Strengths Weaknesses
1. Strong market position 1.Improved our working place
2. Product competitiveness 2. Lack of experience of workers
3. It is marketable for all people 3.Experience set-ups
4. Best customer service 4. Lack of supplies
5. High quality Tea, tapioca,etc. 5. Fast customer service
6. Best selling milktea 6. Lack of space of our shop
Opportunities Threats
1.Replace imported goods in the market 1. Rivals in business
2. Improving business reputation 2. Entry of rivals
3. Expanding the business 3. Competitors
4. Free delivery for customers 4. Consumer trends
5. Attracting bigger and wider target 5. Competing with others is threat to business
6. Loyal customers 6. Competitors' technology has advanced,
allowing them to give speedier service.