Statement of Purpose

Student Name SHRUTI GAUTAM

Roll No & Stream Mj22mm072

1. Proposed Research area and the project title (include details of industry & region)
PROJECT TITLE – E- commerce and its impact on market (company - AMAZON)

PROPOSED RESEARCH AREA-

The UAE’S E-commerce market reached $3.9 billion. In 2020 a 53% year on year

increase the projected value of the market is $8 billion by 2025 driven by key factors

including high-income potential, high – internet penetration, develop transport logistic

networks, modern digital payment systems, growing tech-savvy youth population and

strong govt support within UAE. Much of this anticipated growth has been driven by

changes in consumer behaviour due to the COVID Pandemic, as many of the retailers

and brands that didn’t already have e-commerce abilities to build for launch a digital

platform. The pandemic has certainly accelerated the shift into e-commerce with the

lockdown period brightness its importance & convenience. The good thing about the

UAE market over the past few years is that E-commerce has also grown due to the

government efforts toward the cashless drive. For e-commerce players, the cost of

acquisition per customer has also dropped dramatically. From a banking perspective,

another trend that we are seeing nowadays are people are using their debit cards

online.
2. What are the broader issues that are to be studied?
3. 1 CAPITALIZATION OF DATA
4.
2 CLIENT’S EXPLODING EXPECTATIONS

3 RELEVANT LEADS

4 CUSTOMER RETENTION

5 TECHNOLOGY PARTNERSHIP

6 DATA SECURITY

7 FACING COMPITION

8 BEING CONSISTENT

9 PERSONALIZATION APPROACH

10 AGILITY CHALLENGE

To defeat these eCommerce challenges, organizations ought to work as current omnichannel

retailers. They should zero in on transforming information into experiences, information, and
direction for market initiative. Moving customers and driving steadfastness with personalization at
scale can help them out and can assist with supporting their image, plan of action, and worldwide
development.

In this exceptionally cutthroat world, business people need to utilize brilliant computerized retail
practices to address the eCommerce challenges confronting on the web organizations with the
right arrangement of instruments. At last, all of this should be upheld by solid computerized
authority, giving clearness and backing the right assets to assist a business with turning into a
market chief.

5. What is the importance and significance of this research? What are the implications for the
chosen company? How will this contribute to the existing body of knowledge or practice?
6.
7. Later on, web-based shopping will be computerized and customized, from the underlying
greeting page, to item scientific classifications, individual item pages and proposals. Given a
little arrangement of business controls, the framework will gain from client conduct to change
the experience around the necessities and style of every client. Albeit scholarly and modern
exploration in eCommerce has acquired foothold lately, huge examination challenges remain.
The difficulties incorporate exemplary eCommerce search issues, for example, matching printed
questions to multi-modular records, positioning streamlining for two-sided commercial centers,
human-PC collaboration, and conversational recommender frameworks for item revelation and
perusing, and robotized client care.
8. While eCommerce shares a significant number of the center IR issues of different areas, the
client and business objectives of eCommerce are remarkable. Search in eCommerce ordinarily
involves matching a customer solicitation to a blend of organized, (for example, item inventory)
and unstructured, (for example, client survey) information. In eCommerce, search might be
important for a bigger assignment and may range multiple online locales (trade and non-
business) as well as actual stores. Online business presents intricacies for merchandizing, stock
administration, and client care. For locales like Amazon, eBay, and Taobao, the framework
should be fair for outsider merchants, to keep up with their trust as well as the trust of the
purchasers. Arising data revelation approaches, for example, conversational frameworks for
eCommerce present another arrangement of neglected research open doors spreading over
data recovery, recommender frameworks, normal language handling, and human-PC
cooperation.
9. Scholarly and modern examination both contribute considerably to the advancement in
eCommerce research. While industry can zero in for huge scope information and frameworks
and approaches immense measures of client connection information, it is less exceptional to
concentrate on human-PC collaboration or to adopt gambles in creating novel strategies. Since
modern frameworks should put client and merchant trust above different contemplations, they
are fundamentally more moderate in tests. In-wrinkling dataset accessibility and new trial and
error standards are opening the way for scholarly analysts to investigate more parts of
eCommerce search and proposals. We trust that this paper will encourage nearer cooperation
among scholarly and modern examination, and increment the speed of advancement in
eCommerce.
Dubai, UAE: 29th September, 2020

Some UAE features include:

• 69% of those talked with have shopped on the web.
 • Amazon.ae is the most famous web-based retailer by a long shot - with 43.6% of customers
purchasing from Amazon as of late. The following positioned was Noon with just 16.9% of
customers purchasing from them as of late.
• 40% of customers say they'll spend no less than 25% more on Amazon.ae one year from now.
13% of respondents expect their Amazon spend to twofold or more.
• 64% of customers spend in excess of 100 AED each time they shop on the web.
• 26% of individuals shop online consistently.
• AUAE customers love Amazon Prime - particularly the quick and free transportation and free
worldwide conveyance.
• Gadgets buys top the rundown, and somewhat in front of food.
• Amazon Echo overwhelms the brilliant speaker class with 12.9% possessing an Echo and 8.7%
expressing they'll get one soon. Proprietorship is 30% higher than that of Google Home.
• 23.4% have watched Twitch.

10.Attach the summary of your initial readings that have influenced your selection of the research
topic. (Industry and Academic). Kindly provide the referencing in APA format
11.(Challenges and Research Opportunities in eCommerce Search and Recommendations, 1 june
2020)
12.(The Impact of Electronic Commerce on Business-Level Strategies, 2000)
13.(The Effect of COVID-19 Spread on the E-Commerce Market: The Case of the 5 Largest E-
Commerce Companies in the World, 2020)
14.(Study on E-Commerce and it’s Impacts on Market and Retailers in India, 2017)
15.(The Effects of Electronic Commerce on the Structure of Intermediation, 2006)
16.(Top 10 eCommerce Challenges and Easy Ways to Overcome Them, 2021)
17.(The case of Amazon.com: towards a conceptual framework of online customer service experience
(OCSE) using the emerging consensus technique (ECT), 2013)
18. (Study on E-Commerce and It's Impact on Markets & Retailers : An Overview, 2018)
19.(The Impact of COVID-19 and Accelerated Growth of E-commerce on Gray Market Sales, 2021)
20.(Impact Of Electronic Commerce In Marketing And Brand Developing, 2014)
21.(E-Commerce & Role of E-Commerce in Marketing, 2021)
22.(E-Commerce And It's Applications, 2018)
Reference

Google scholar
Research gate
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