QSR INDUSTRY
Introduction
• QSR is the fastest Industry in India and the World,
• According to a report by Researches and Markets, the Quick Service Restaurants (QSR)
market in India is projected to grow at a CAGR of over 18% during 2021-2022.
• The QSR Industry is expected to reach an enormous size of ~ ₹826.37 billion by FY2025.
• The QSR segment is experiencing growth due to technological innovations like improved
Point of Sale (POS) systems, varied payment options, and improved geolocation to aid the
delivery segment.
• The takeaway segment is expected to grow at ~18.0%, and the home delivery segment is
expected to grow at around 17.4% between FY 2021 and 2025.
• QSRs have both fast-food cuisines and small table services to cater to youngsters' and
working professionals' requirements.
QSR Strategy
1
Types of QSR
1. Self-service restaurants: the customers approach the counter and order. For receiving the order,
they collect it on their own from the counter
2. Assisted self-service restaurants: places where either the order is collected at the table of the
customer or the food is delivered to the table of the customer
3. Full serviced restaurants: places where both the order placing and the food delivery are done by the
staff at the table.
Some of the QSR Restaurants in India:
• Burger King India Private Limited
• Jubilant FoodWorks Limited
• Burman Hospitality Private Limited
• Coffee Day Global Limited
• Devyani International Limited
• Jumboking Foods Private Limited
• Sapphire Foods India Private Limited
• Subway System India Private Limited
• Tata Starbucks Private Limited
• Westlife Development Limited (Hardcastle Restaurants Private Limited
Sales of QSR Restaurants based on Dummy Data Set
Sales per Week from January 2019 - June 2021
20000000
18000000
16000000
14000000
12000000
10000000
8000000
6000000
4000000
2000000
0
1 4 7 0 3 6 9 2 5 8 1 4 7 0 3 6 9 2 3 6 9 2 5 8 1
K0 K0 K0 K1 K1 K1 K1 K2 K2 K2 K3 K3 K3 K4 K4 K4 K4 K5 K0 K0 K0 K1 K1 K1 K2
9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 9W 0W 0W 0W 0W 0W 0W 0W
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2
20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
From the graph above it can be seen that 2019WK05 & 2020WK05 have maximum sales. This
usually falls in the weeks of early January and mid-February.
2
Total sales through Different Channel
144,760,820 144,098,684
157,385,349 152,524,604
156,705,414 154,554,724
Dine-In CarryOut Delivery-CallCentre
Delivery-(Web+App) Delivery-Aggregators Delivery-Total
From the graph above it can be seen clearly that the sales from QSR is equally divided across
different channels.
Sales through different Promotional Activities
10065199.09 11055430.19
7464900.46
Pizza Festival '19 Pizza Corona Pizza Festival '20
From the graph above it can be seen that Pizza Festival’19 contributes the maximum in terms of
Promotional Activity to increase sales
3
Sales through different Online Video
23197417
26818843
409856.99 15 11785
Impr. Clicks Orders Cost (PLN) Views
From the graph above it can be seen that most of Sales of a QSR occurs through Impr. Or Views
when promotion is done through Online Videos.
Sales through different TV strategies
2,034
1,799,922
GRP Spend
From the graph above it can be seen that most of the sales occurs through Spend strategy in TV
media.
4
Sales through Print Media
300,000
440,000
300,000
300,000
Second pizza for 1 zł Crown pizza
Value Real Deal
From the graph above Real Deal publication contributes the highest sales through Print Media.
Sales through Online Display
891755 803450.51
205332712
Impressions Clicks Spend
From the graph above, Impression is the only source to generate sales through Online Display.
5
Sales through Affiliate Marekting
16683
73194
Sessions Orders Spend
From the Graph above, Sessions contributes maximum of Affiliate Marketing
Sales through Leaflets
Sent Volume Spend
From the graph above, Sent volume causes the biggest reason to generate sales through Leaflets.
6
Sales through SMS
250000
200000
150000
100000
50000
0
19 19 19 19 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20
n- eb- ar- pr- ay- un- Jul- ug- ep- ct- ov- ec- an- eb- ar- pr- ay- un- Jul- ug-
Ja F M A M J A S O N D J F M A M J A
From the Graph above, it can be seen that the only time a QSR invested in SMS advertisement was on
March 20 during pandemic to reach out to maximum people.
Sales through Paid Social Media
19400936
Impressions Clicks Spend (PLN) Orders
From the graph above, Impression is the only way through which sales are generated through Paid
Media.
7
Spending Patter for QSR Industry
1799921.85 74972
7176839
8349161.51
293900
803450.51
Aggregrator Competitor Paid Social Leaflets
Online Display Print TV
From the graph above it is seen that for a successful QSR Business Paid Social Media marketing and
Aggregrator Competitor brings maximum sales.
