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WFTO

The World Fair Trade Organization (WFTO) is a global community that supports fair trade practices to improve the livelihoods of marginalized producers in 76 countries. Membership requires a commitment to prioritizing people and the environment. Effective marketing management is essential for small firms to compete, focusing on customer satisfaction and identifying profitable opportunities to enhance services.

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Lorie Anne Valle
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47 views1 page

WFTO

The World Fair Trade Organization (WFTO) is a global community that supports fair trade practices to improve the livelihoods of marginalized producers in 76 countries. Membership requires a commitment to prioritizing people and the environment. Effective marketing management is essential for small firms to compete, focusing on customer satisfaction and identifying profitable opportunities to enhance services.

Uploaded by

Lorie Anne Valle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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WFTO is the acronym of World Fair Trade Organization.

This organization is

a fair Trade enables producers to improve their livelihoods and communities.

WFTO is a global community and validator of fair trade social companies.

WFTO members are located in 76 countries and are all dedicated to assisting

marginalized people. To join the WFTO, a company or organization must

show that they prioritize people and the environment in everything they do.

Meanwhile, marketing management is especially crucial for small firms

because it allows them to compete on an equal basis with larger competitors.

Researching customers, coming up with new campaigns and marketing ideas,

and having good branding can all help a company beat its competitors. As a

marketing management student, we gained knowledge and abilities in

marketing and sales techniques, including how a firm decides what product or

service to sell, how customers and markets are segmented into target

demographics, and how to reach out to them. As WFTO enables producers to

improve their livelihoods and communities, we could help them by identifying

profitable prospects and putting them in place by ensuring that clients are

satisfied. Consumers are the focus of marketing management. As a result, the

we must determine which services please customers and which services fail

to meet customers' wants and expectations in order to generate plus and

delta services to compensate for the deficit.

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