1.

Why measuring the location success is very important before starting a retail
business?
The location of your business or shop has a big impact on your public presence, the
number of individuals who choose to stop by as they pass, future income potential, and
other factors. Choosing a location without considering these factors may jeopardize the
business's ability to thrive and grow. Even in an age when consumers may purchase and
sell products online and project teams can collaborate remotely from different states
and countries, geography has a significant impact on whether your business succeeds or
fails. It is critical to consider the location. You can have the best products at the best
prices, but if the neighborhood's demographics are unsuitable, your shop will not be as
successful as you need or desire.

2. What do you think is the reason why some brands use sexually-suggestive themes in
their ads?
Reichert comments in an interview with Business News Daily that "advertisers utilize sex
because it may be quite efficient. Because people are hardwired to detect sexually
explicit information, advertisements containing sexual content get noticed." Sex sells is
one of the most well-known advertising attractions. People utilize sexy models and
"sexy" product pictures to elicit an emotional response from the consumer. From
Victoria's Secret to Hardee's, companies have utilized sex appeal to advertise their
products and services. Calvin Klein and Levi Jeans, for example, emphasize a more
grounded sexuality to demonstrate the worth of their goods (which makes more sense
than trying to sell sexy fast food). While advertising with sex can be an effective way to
increase sales, it can also have severe effects for your reputation and our culture. As a
result, familiarize yourself with your brand, what it stands for, and who your audience
is. 

3. What is operation Research?

Operation Research is a problem-solving and decision-making analytical method that is
beneficial in the administration of organizations. In operations research, problems are
broken into fundamental components and then solved mathematically in
predetermined steps. The operations research process can be summarized as
follows: Identifying an issue that requires resolution. Next is constructing a model for
the problem that is accurate and representative of the real world and its variables, then
developing solutions to the problem using the model. After that, testing and analyzing
the success of each solution on the model. Lastly, putting the solution to the actual
situation into action. Statistical analysis, management science, game theory,
optimization theory, artificial intelligence, and network analysis are all disciplines that
are similar to or overlap with operations research. All of these strategies are aimed at
resolving difficult situations and enhancing quantitative decision-making.

4. Define Distribution strategy

The manner through which products, goods, and services are delivered to clients or end-users is
referred to as distribution strategy. Depending on the item and its distribution requirements,
you can often earn repeat consumers by guaranteeing an easy and effective manner to send
your goods and services to people. Organizations analyze which distribution method is the most
cost-effective and profitable in the long run. To reach specific groups and accomplish company
goals and objectives, you can even use numerous or overlapping distribution techniques. For
example, a product may sell better online to one population than through a mail-order catalog
to a different demographic.

5. How does advertising message work? Explain it using the communication flow
An advertiser's visual and/or auditory information prepared to enlighten and/or persuade
an audience about a product, organization, or idea is known as an advertising message.
Advertising professionals refer to it as "creative work" in recognition of the ability and skill
required to create more effective advertisements.
The process in advertising message first comes from the sender.  The sender must be aware
of his intended audience and the type of response he is looking for. They must be able to
encode communications and evaluate how the target audience often decodes them. In
advertising, the communication process entails conveying or transmitting a message from the
source or sender to the recipient or audience via a channel. The sender, also known as the
communicator or source, is the first step in the advertising communication process. In an
advertising communication system, a source is the point from which the message originates.
The source is usually referred to as the individual who initiates the communication process. The
source, also known as the sender, generates ideas, encodes them, and sends them to the
receiver. The message must be delivered by the source via effective media that reaches the
intended audience. The sender must first encode the message in an understandable format
before sending it to the receiver. Senders must also create feedback channels. The information,
concept, thought, feeling, or opinion that the sender wishes to convey to the receiver is
referred to as a message. It's a key that makes the receiver respond to the sender. The sender
must make certain that the message is clear and specific.
Next is the message, the message can be delivered to the recipient in a variety of ways, such
as through humor or fear. The several channels or mediums that are utilized or will be used to
transmit your message are referred to as media.
The medium is the means by which a message is delivered to the intended recipient.  The
medium can be either vocal, such as a phone call or a word-of-mouth communication, or non-
verbal, such as e-mail or text messaging. Each channel has its own set of advantages and
disadvantages. Written communication can be used to communicate with a small group of
individuals, whereas oral or vocal communication can be used to communicate with a large
group. Television, radio, newspapers, magazines, billboards, e-mail, and online advertising are
examples of advertising communication channels. Communication's impact and intensity might
vary depending on the medium.  
Lastly is the feedback, the feedback is an important part of the communication process
since it allows the sender to assess the message's effectiveness.  It allows the sender to
examine the decoder's exact interpretation of the message.  When the message is effectively
conveyed, received, and understood, the communication process is complete.
Feedback can be direct, such as written or oral feedback, or indirect, such as a response action.
6. What is distribution strategy?
The process of making products and services available to businesses and target customers is
known as distribution strategy. Coming up with an effective means of dispersing your
company's products or services is part of your distribution strategy. The purpose of this strategy
is to increase income while keeping customers loyal. Your company develops a strategy
depending on your target customer, and you may employ multiple strategies to reach different
types of customers. The way your ideal customer buys your products or services, as well as how
your customer would want to buy them, should be part of your strategy approach. A company's
distribution plan ensures that a product or service reaches the greatest number of potential
customers at the lowest possible cost of distribution. A solid distribution strategy can increase
your sales and profits, but a bad or haphazard distribution strategy can result in not only losses,
but also in competitors taking advantage of the market opportunity you generated. 

7. Why does shop image matter in online and offline stores?

It's the first thing a shopper sees: product images grab their attention. Whether they're
seeking for specific colors, sizes, styles, or other elements that make or break their view of a
product, shoppers want to be sure it meets their expectations. They assist clients in better
comprehending your products: It's all about convenience in today's internet shopping
experiences. Customers will not be able to physically hold a product they are interested in
throughout this experience. High-resolution product images from various angles fill in the gaps
by giving your customers with the information they require. Customers are far more likely to
return for more when they can readily acquire the information they need. They help to build
your brand: Brand ambassadors are created by good product photography: They communicate
your brand and style in a straightforward, efficient, and effective manner. Whether your brand
is modern, cheesy, or somewhere in between, your product photos will help to strengthen and
distinguish it. They provide you with a competitive advantage: Product options, pricing options,
rating and review options, and so much more are all available to online customers. It's safe to
expect that your customers will look at the products of competitors before making a decision.
To capture the sale as quickly as possible, it's critical that your product photographs are enticing
and that your products are as appealing as possible.
8. What is channel management?
In the world of sales and marketing, the term "channel management" is commonly used. It is
defined as a process in which a business adopts multiple marketing and sales strategies in order
to reach the largest potential consumer base. Channels are simply techniques or outlets for
marketing and selling things. Any organization's ultimate goal is to improve the relationship
between the customer and the product. The marketing and sales methods an organization
employs to reach and satisfy customers, the procedures organizations employ to support
their distribution partners, and how they manage vendors are all part of channel management.
9. Explain the channel Management Process. (Basic explanation)
Within a specific channel, channel management aids in the development of a program for
selling and servicing customers. The goal is to make communication between a company and its
customers more efficient. To accomplish this, you must first segment your channels based on
your consumers' demands, purchasing patterns, and success factors, and then create a program
that includes goals, policies, products, sales, and marketing. In each channel, the purpose of
channel management is to develop direct communication with customers. If the organization is
successful in achieving this aim, management will have a better understanding of which
marketing channel is optimal for that specific customer base. Although the strategies employed
in each channel may change, the overall approach must brand the company consistently across
the communication. In order to get the intended results, a company must first determine what
it wants from each channel and then explicitly define the framework for each of those channels.
Identifying the population segment associated with each channel also aids in the selection of
the best products to pitch to those channels.

10. In social media advertising, what do engagement and audience reach tell?
The number of unique viewers who see your content is best described as audience reach,
whereas engagement refers to those who interact with it. In other words, things like likes,
comments, and shares are examples of engagement. Audience Reach and engagement don't
always go hand in hand; in fact, it's rather usual for reach to outnumber engagement. Although
a brand's content may reach their target audience, getting that audience to interact with it can
be difficult. Social media engagement has become an important aspect of any marketing plan as
social media platforms adapt to encourage authentic social interactions.

11. If your product is life insurance, what do you think are the top-most audiences to
target?
 COVID-19 urged consumers to consider their insurance options in the event of a disaster.
Clients may keep these essential conservations going with potential customers by using smart
marketing methods to target the correct people. Consumers who are going through major life
changes are especially motivated to purchase life insurance. The target market for life
insurance is adults between the ages of 31 and 45.  These customers are getting married,
starting families, and purchasing homes. However, many Filipinos regard insurance as a
responsibility rather than a source of income in the case of life's unexpected events. However,
as newer insurance coverage supporting individual customers with pre-existing needs or with a
medical condition has been launched in the Philippines in recent years, this perception has
shifted. As a result, there has been an increase in insurance penetration in the Philippines, as
well as a shift in consumer behavior when it comes to acquiring an insurance policy. 

1. Explain this: ADVERTISING MIRRORS THE PROGRESSION OF the Society

Advertising has always been a source of debate about whether it just reflects
society or shapes it. Advertising is said to mostly reflect rather than drive society trends.
One could argue that public service advertising or general advertising for a category has
the power to affect behavior or attitude, which has the potential to shape a society.
Advertising has revolutionized the way we raise awareness about any product or service
in our society. It has given customers the opportunity to learn more about a service or
 product before making a purchase. On the levels of creativity and innovation,
advertising has progressed. People's minds are being influenced by the types of
advertisements being made these days, which use appealing advertising strategies to
persuade them. As a result, these advertising strategies have had a significant impact on
society in the many ways.
The source of advertisements nowadays satisfies human needs and wants.
Almost every product is advertised nowadays in order to attract a broader customer
base. The company profits from greater revenues as a result of this. For example, if a
person wants to buy a car but is unsure whether or not to do so. His objective would be
set in this scenario, and he would be eager to learn more about it through the
commercials. In some way, the marketing will entice him to purchase. Advertisements
manipulate the mind of the interested person by satisfying their need in this way.
People's awareness has increased as a result of advertising, which keeps them informed
about market activities such as what product is being launched. What is the current
market price of that product? What is the point of it? What is the purpose of it? This
allows them to actively participate in the current events of the market. To put it another
way, advertising has an impact on customer behavior. Advertising has an impact on a
society's economic stability. The impact of advertisements on society increases people's
desire to buy. This boosts the company's sales, which in turn boosts the country's
economic standing. Advertising's impact on society has resulted in significant changes. It
has caused people to think outside their small, stable world. It has compelled society to
alter its lifestyle. Marketers attempt to persuade or influence customers to purchase a
specific product. It's also a medium that caters to a wide range of businesses.

2. Describe the typical neighborhood sari-sari store.

3. How important is the SOP in the management of retail stores? Cite benefits of SOP’s