Personas
Instructions: Personas help synthesize your findings and ensure that everyone involved in
your design project has the same understanding about who it is you’re designing for. Use the
categories below to explain who your user is and what their needs are.
   Social Environment. What kind of               Tools & Environment. What exists in the
   culture surrounds your persona?                physical space around your persona?
                   Characteristics. What kind of information would you find about this
                   persona on LinkedIn?
   Convictions & Beliefs. What does your           Fears & Doubts. What worries keep
   persona care most about?                        your persona up at night?