Media and Information Literacy
Name of Learner:____________________________________ Date:____________
Section:___________________________________________ Q1W4
Disseminating Information Using the Codes, Convention, and
Language of Media
I. Background Information for Learners
As media consumers, we are entitled to certain freedoms to exercise our basic rights in society.
Media producers are also entitled to certain forms of legal protection when It comes to protecting
their creations and content. However, illegal activities will always appear and harm both sides.
Laws, codes and legal protections are enshrined by governments and by international institutions
to protect us all from such activities. Furthermore, there are also rights afforded to all of us to
ensure our safe and democratic participation and development as citizens of the 21st century.
In this lesson, we will discover the various legal aspects that protect us, the media, and
also the illegal ways we and the media could be violated both online and offline.
Ethical Characteristics of a 21st Century Citizen
All human beings strive to live in a life where the exercise of rights and freedoms are supposed
to be guaranteed. When these uncertainties, chaos and disorderliness ir confusion could ensue.
In 1948, the United Nations (UN) drafted a full set of declarations that enumerate such measures
called the Universal Declaration of Human Rights (UDHR) which all member-states of the UN are
signatories. This means all countries should ensure that the UDHR’s 30 articles governing the
exercise of human rights should be enacted, practice, and reflected in the various laws of each
country.
To expound, human rights is defined as “a set of entitlements and protections regarded
as necessary to protect the dignity and self-worth of a human being. These rights cover the
guidelines of having a peaceful and harmonious life for everyone, encouraging the participation
and the development of citizens in its society.
As citizens of the 21st century, we are expected to raise and uphold these rights for own
sake as well as for the sake of others. The exercise of these rights includes being respectful of
other people’s race, faith, religion, gender, political affiliation, social status, sexual orientation,
and other things pertaining to their identities such as their health status, disability, indigenous
identity and similar concepts.
A simplified version of the UHDR enumerates these rights covered by the 30 articles as
well as the points everyone should uphold, as follows:
In a way, the exercise of and respect for human rights and the respect for equality entails
having ethical behavior in society. Ethics means "the rules or standards that govern someone's
conduct." Being ethical is a requirement to be a citizen of the 21st century, regardless whether
people come from different belief systems and harbor varied ideologies. Ideology is defined as
"a doctrine, philosophy, body of beliefs or principles belonging to an individual or group which
can be thought of as a comprehensive vision, a way of looking at things (as in common sense
and several philosophical tendencies), or as a set of ideas proposed by the dominant class of a
society to all members of this society."
However, living in the global village where we navigate the global media culture on a daily
basis, this issue and concern of having ethical behavior regarding respecting human rights are
often challenged. This is especially true if certain dominant ideologies or belief systems are forced
upon media consumers by media producers with a political, philosophical, or personally biased
agenda. Sometimes, the ethical behavior not only concerns media consumers within their level
but also within the level of media producers.
Laws Affecting Media and Media Usage
Citizens of a democratic society should also be vigilant in protecting these basic human rights by
ensuring that certain laws are upheld. Information and communication-related laws, for example,
not only ensure the rights of Filipinos to these processes but the laws also try to protect us when
such rights are violated or taken away from us.
Constitutional Provisions - Perhaps the foremost legal protection we all have is enshrined in
the 1987 Constitution of the Philippines under the portion on Article 3 or the Bill of Rights.
Several sections under Article 3 pertain to certain rights connected to information and
communication processes. The foremost of these rights is Section 4 which states that "No law
shall be passed abridging the freedom of speech, of expression, or of the press, or the right of
the people peaceably to assemble and petition the government for redress of grievances."
Meanwhile, in relation to freedom of information, Section 7 states: "The right of the people to
information on matters of public concerns shall be recognized.
Libel Law - The Philippines also has an existing libel law considered as a crime against a
person. Article 353 of the Revised Penal Code of the Philippines defines libel as "a public and
malicious imputation of a crime, or of a vice or defect, real or imaginary, or any act, omission,
condition, status, or circumstance tending to cause the dishonor, discredit, or contempt of a
natural or juridical person, or to blacken the memory of one who is dead."
Intellectual Property Code - The Intellectual Property Code of the Philippines (Republic Act no.
8293) or IP Code is the overall law protecting copyrights and all kinds of intellectual property
creations including patents and trademarks. Fair use is also discussed in this law. The law has
been in existence since 1997 but several revisions have been proposed to amend certain
provisions.
E-commerce Law - The Electronic Commerce Act of 2000 (Republic Act No. 8792) which
protects mostly financial and commercial transactions online. However, it also covers hacking
and illegal downloading of copyrighted materials.
Optical Media Act - The Optical Media Act of 2003 (Republic Act No. 9239) wanted to ensure
the protection of specific media products subjected to illegal duplication or piracy. The pirated
DVDs and CD raids you see on TV is usually Spearheaded by the government office running this
law.
Anti-Camcording Law - The anti-camcording Law Act No. 10088) might be familiar to
moviegoers who watch regularly at the cinemas. This law aims to prevent the illegal video camera
recording of movies currently shown in theaters, as evident in the awareness campaigns they
play before each movie in the country.
Cybercrime Law - The latest law called Cybercrime Prevention Act of 2012 (Republic Act No.
10175) covers all other online anomalies such as identity theft, child pornography, data misuse,
cybersquatting, and other computer-related and internet-facilitated practices.
Crimes Affecting Media and Media Usage
Piracy - defined as “the illegal uploading, downloading, or streaming of copyrighted material, such
as music.” Our laws define piracy extensively as “the unauthorized copying, reproduction,
dissemination, or distribution, importation, use, removal, alteration, substitution, modification,
storage, uploading, downloading, communication, making available to the public, or broadcasting
of protected material, electronic signature or copyrighted works including legally protected sound
recordings or phonograms or information material on protected works, though the use of
telecommunication networks, such as, but not limited to, the internet, in a manner that infringes
intellectual property rights.”
Censorship - is defined as “ the practice is suppressing materials that is considered morally,
politically, or otherwise objectionable.” There are various reasons why media products and media
practitioners are censored. Some media products may be deemed controversial or taboo for
public consumption, or they may present political views that are critical of the government or tis
official. An artist or media practitioner may also perform controversial acts or speak in a way that
causes censorship.
II. Learning Competency with code
Present an issue in varied ways to disseminate information using the codes, convention, and
language of media. Cite practical situation when to apply knowledge in intellectual property,
copy right, and fair use guidelines. Create a campaign add to combat digital divide, addiction,
and bullying. MIL11/12IMILIIIa-1
III. Activities
Activity 1 – Crossword Puzzle
INSTRUCTION: Complete the sentences below to complete the crossword puzzle.
ACROSS
1. An artist or media practitioner may also perform controversial acts or speak in a way that
causes _____________________
2. The _____________ Media Act of 2003 (Republic Act No. 9239)
3. __________ or article 353 of the Revised Penal Code of the Philippines
4. ________________ Prevention Act of 2012 (Republic Act No. 10175)
5. _________ use is also discussed in Republic Act no. 8293.
6. the exercise of and respect for human rights and the respect for equality entails having
_________ behavior in society
DOWN
7. The ____________of a nation is made up its language, history, traditions, climate, geography,
arts, social, economic and political norms, and its system of values; and such a nation’s size, its
neighbors and its current prosperity condition the nature of its culture.”
8. _____________helps us in spread information in different forms and devices.
9. The ___________is the one who had an idea to share or the source of information.
10. _________________is important to know if the message was effective.
10 7
1
9
4 5
Activity 2 – Know me
Direction: Identify the following ethical characteristics of a 21st Century Citizen
______________1. A set of entitlements and protections regarded as necessary to protect the
dignity and self-worth of a human being.
______________2. protects mostly financial and commercial transactions online.
______________3. The rules or standards that govern someone's conduct
______________4. This law aims to prevent the illegal video camera recording of movies
currently shown in theaters
______________5. The constitutions that protects the freedom of expression.
______________6. A law that protects the honor of a person.
______________7. Law protecting copyrights
______________8. The illegal uploading, downloading, or streaming of copyrighted material,
such as music.
______________9. A law that protects us from online anomalies.
______________10. A law that protects specific media products subjected to illegal duplication.
Activity 3 – Complete the rules
Direction: Complete the Universal Declaration of Human Rights (UHDR)
Universal Declaration of Human Rights (UHDR)
1 We are all born free and equal. 16 Marriage and family.
2 Don’t discriminate. 17 The right to your own things.
3 18 Freedom of thought.
4 No slavery. 19
5 20 The right to public assembly.
6 You have rights no matter where you go. 21
7 We’re all equal no matter where you go. 22 Social Security.
8 Your human Rights are protected by law. 23 Workers’ rights.
9 No unfair detainment. 24
10 The right to trial. 25 Food and shelter for all.
11 We’re always innocent till proven guilty. 26 The right to education.
12 27
13 Freedom to move. 28 A fair and free world.
14 The right to seek a safe place to live. 29
15 30
Activity 4 – How does the Philippine media looks to you?
Direction: With all the issues and concerns regarding traditional media, new media, and social
media, do you ever wonder how exactly the media looks like or appears to you? Let’s find out
with this exercise.
Express yourself freely. Do not censor what you think about the media.
Here’s how to do this task:
1. Think of a sentence or concept that describes how you think of the Philippine Media. This
includes what you think of local newspapers, films, TV shows, radio programs, music/OPM
music, videos, books, magazines, comic, social media content and VLOGs.
2. Gather old magazines, newspapers, brochures, or anything not use in your house
anymore. Use any kind of art materials.
3. Using the old publications, try to look for pictures, words, graphics, and other visual things
to create a visual collage of what you think of Philippine media.
4. Arrange the cutouts and paste them on the box below or you can use a Manila paper if
your concept needs more space to create.
Note: Your output will be evaluated / graded based on the following rubrics.
Rubrics: Content = 5 Organization = 3 Grammar = 2
Activity 5 – Be Creative Digitally.
Direction: Using your smartphone camera and video editing apps create a campaign add to
combat digital divide, addiction, and bullying. Upload your content in youtube or Facebook and
write the link on the box below.
Note: Your output will be evaluated / graded based on the following rubrics.
Rubrics: Content = 5 Organization = 3 Grammar = 2
Activity 6 – Watch Me (Optional)
Direction: Watch the link on YouTube: https://www.youtube.com/watch?v=Rv_odT_TgKs and
write a reflection about the video. (21st Century Citizenship Characteristics)
IV. Reflection:
A. What I’ve learned:
____________________________________________________________
____________________________________________________________
B. What I’ve enjoyed:
____________________________________________________________
____________________________________________________________
V. References:
Books
Cantor, “Libay” Olivia Linsangan et.al., Media and Information Literacy: Vibal Group, Inc. 2016
https://www.youtube.com/watch?v=Rv_odT_TgKs
Answer Key:
Activity 1: What you know
1. Censorship 6. Ethical
2. Optical 7. Piracy
3. Libel 8. Commerce
4. Cybercrime 9. Code
5. Fair 10. Provisions
Activity 2 – Guess what
1. Human rights 6. Libel
2. E-commerce law 7. Intellectual Property Code
3. Ethics 8. Piracy
4. Anti-Camcording law 9. Cybercrime law
5. 1987 Constitution of the Philippines 10. Optical Media Act
Activity 3 – Complete the rules
1. The right to life 6. The right to democracy
2. No to torture 7. The right to play
3. The right to privacy 8. Copyright
4. Right to a nationality 9. Responsibility
5. Freedom of expression 10. No one can take your human rights
Activity 4 – How does the Philippine media looks to you?
Activity 5 – Be Creative Digitally.
Activity 6: Watch Me (Optional)
Prepared by:
GLEN JOHN Y. WONG
Teacher II
Central Azucarera De Tarlac High School
