Estudiante: BILLY ALEJANDRO LOPEZ MUÑOZ
FICHA 2374875
CENTRO DE FORMACION
Complejo Tecnológico Turístico Y Agroindustrial Del
Occidente Antioqueño
1. Match the Word with the corresponding meaning:
a. Supply
b. Demand
c. High price
d. Mass market
e. Life cycle
C) Expensive
B) Desire to buy any product
D) All people
E) The lifetime of goods and services
A) Disposition to offer products
2. According to the text, mention the things people take into account to determine the
demand.
Consumer preferences
The Price
advertising and innovation
3. Write F for false or T for true
a. Production cost depends on Technology
V (X )
b. As greater the expectations are, the lower will be the offer from the companies.
F (X )
c. One of the four Ps of marketing mix is Package
F (X )
d. Price is the amount a customer pays for the product.
V (X )
e. Planning is to transform and develop marketing objectives to marketing strategies
V (X )
4. Answer the following questions
a. What is Benchmarking?
It is a technique that provides support to be able to collect accurate data and be able
to comply with the objectives of each project
b. What is the process of Benchmarking?
To fulfill the objectives.
Complete the steps required to complete the final step.
Generate business strategies.
c. Number the aspects to be taken into account in Benchmarking:
Real data.
Prices.
Advertising.
Commercial strategies
Achieve the objectives
5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word.
1. Market – Comercializar.
is the action carried out by a company to put a product on sale.
2. Consumer-Consumidor.
a consumer is a person or organization that demands goods or services provided by the
producer or supplier of goods or services.
3. Cost-Costo
It is the monetary cost that an advertising medium has for every thousand people it
reaches.
4. Creativity-Creatividad
Creativity, also called inventiveness, original thinking, constructive imagination,
divergent thinking ... creative thinking, is the generation of new ideas or concepts
5. Commerce.-Comercio
Trade is the socio-economic activity consisting of the exchange of some materials that
are free in the market, buying and selling goods and services, whether for use, sale or
transformation.
6. Communication.-Comunicación
It is the way in which information is transmitted from a sender to a receiver, either
speaking directly between people, or through an electronic medium, such as the
Internet, telephone, cell phone text messages, etc.
7. Demand-Demanda
can be defined as the amount of goods and services that are purchased by consumers at
different prices
8. Strategies.-Estrategia
A strategy is the description of the actions of the agents at a thick level of detail, they
correspond to abstractions of the possible behaviors of the agents and make it easier to
understand, specify and implement intelligent agents.
9. Exclusive-Exclusivo
That it is unique among others or that it belongs only to something or someone.
10. Event-Evento
business events are events that, in addition to bringing together people and entities
related to business activity.
11. Poll - Encuesta
It is a procedure within the designs of a descriptive investigation in which the
researcher collects data through the previously designed questionnaire
12. Statistics-Estadistica
It is the branch of mathematics that studies the variability, collection, organization,
analysis, interpretation, and presentation of data, as well as the random process that
generates them.
13. Management-Gestion
is to assume and carry out the responsibilities of a process, this can be business or
personal
14. Market-Mercado
It is a set of process transactions or exchange of goods or services between individuals.
15. Marketing
is the process of intentionally stimulating the demand and purchase of goods and
services.
16. Mark-marca
it is a primary commercial identification or the set of several identifiers with which a
product or service is related and offered in the market
17. Offer-Oferta
as that property ready to be alienated in exchange for a price. When market conditions
are characterized by the joint price of all the market price and supply pairs, they form
the so-called supply curve.
18. Advertising-Publicidad
It is a form of visual, written, or auditory communication whose main function is to
inform, disseminate and persuade the consumer about a product or service, insert a new
Brand.
19. Promotion-Promocion
Sales is a variable of the promotion mix, it consists of short-term incentives, to
consumers, to members of the distribution channel or to sales teams.
20. The Price-Precio
It is the payment or reward that is assigned to obtain goods or services or, more
generally, to any merchandise.
6. Write a ten lines text that summarizes the topic of the activity.
This activity is very striking as it helps us to gain our previous knowledge so that
we can have more knowledge at the time of being able to do an activity or be able to
make a presentation on the central theme of what is the supply and demand of a
product or service, Something that is also very striking was having made that
glossary because I was able to clear up many concepts that had gaps since I was not
as clear as they were.
The true and false questions help us to be more confident when making an
evaluation or an exercise of prior knowledge of our abilities.
