Personal
Branding
BE ACTIVE, GIFT PROVIDED
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Last update May 2022
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Sub-topic Objectives
Introduction Introduction and
The REAL you implementation of Personal
Share your way Branding to daily life.
Rules Book
Be Active Reinventing You:
Take notes Define Your Brand,
Share it Imagine Your Future.
by Dorie Clark
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DISCLAIMER
This document has been prepared for general guidance and does not constitute professional
advice. The documents, or information obtained from Arfiana Maulina, must not be made
available or copied, in whole or in part, to any other persons/parties without our prior written
permission which we may, at our discretion, grant, withhold, or grant subject to conditions
(including conditions as to legal responsibility or absence thereof).
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Introduction to
Personal Branding
Objective 1
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Facial Expression
Branding Interest and Talk
Kotler (2009), branding is a name,
term, sign, symbol, design or a
Gesture
Likes, Dislike
combination of them which is intended
to identify the goods or services or
groups of sellers and to differentiate
them from those of competitors.
Color and Dress Code
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The law of Leadership :
Laws Credibility and the
power
The law of Specialization :
Unique Ability, Behavior, Lifestyle, The law of Unity :
Mission, Product, Morality
Profession, Service
Relevancy
(Mind)
The law of Distinctiveness : The
The law of Personality : way to create value and
Just be yourself meaning in messaging and
Consistency
(Brand Equity) deliverable content or ideas
The law of Visibility :
Personal Branding Promote yourself The law of Goodwill :
Builder (McNally & Good brand image and
Speak) share the goodness
The law of Persistence :
Consistency, Process
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Find the REAL you
Objective 2
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WHO WHAT AND WHY HOW
Ask yourself
WHO ARE YOU?
01 SWOT
02 Role Model
03 Past Present Future
03 OKR
04 Limitation
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Case Study
Activity 1
My journey
from Intern to
Tik Tok-tern
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Activity 2 | 5 Mins
Jelaskan dirimu!
I am a student who likes to try new and unique things,
currently my goal is to get a job, in my job search I
share stories in the form of videos that show my skills.
Let's collaborate.
I am a ______ I like _____,
Currently on _____, while pursue
my goals I _________, Let's ____
REWARD 1:1 CV/LINKEDIN REVIEW/CAREER TALK
(BREAKOUT ROOM BY THE END OF THIS EVENT)
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Shine your WAY
Objective 3
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Objective Networking
Want to find a job? Want 60% same Industry with High Influence
clients? What do you want 30% cross-industry with Middle to Low Influence
to be known as? Want to 10% High-interest people
network? or?
all can be more
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Thank You
See you in another events!
Write your unique reflective story and
mention @arfianamaulinaa & the organizer
to win 1 MAP/Grab Food Voucher IDR 50K
only selected story who will be contacted.
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