New Meaning Foundation

Suitability for the Queen’s Enterprise Award

Name: Manisha Pagadala

Student ID number: 1927474
Business and Human Resource Management Undergraduate Major Project
(2021 MOD008684 TRI2 F01CAM)

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 Table of Content

Introduction ----------------------------------------------------------------------------------- 3

Literature Review ------------------------------------------------------------------------------5

Research Purpose------------------------------------------------------------------------------7

Methodology-----------------------------------------------------------------------------------8

Data Analysis & suitability for the Queen’s award---------------------------------------9

Discussion-----------------------------------------------------------------------------------14

Recommendation----------------------------------------------------------------------------15

Conclusion-----------------------------------------------------------------------------------16

References--------------------------------------------------------------------------------------18

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Introduction:
This is the research on identification of the suitability for the Queen’s Enterprise award for new
meaning foundation. The company has it been well growing in United Kingdom and other parts
of the world. As the company is applying for the Queen’s Award, this research is going to put
forward a complete case study on its eligibility by drawing its current works and in the past,
then finely matching with the eligibility and suitability for the Enterprise award. This research
will consist of elements like company introduction, research purposes, methodology, and later
in the research a recommendation and a complete in-depth conclusion will be provided to the
company’s suitability for the enterprise award. The research purpose is essentially to define the
purpose of the research and finding the right solution for the company’s eligible criteria. Below
is the introduction for the company profile covering all its aspects sourced from the company
website and data available online.
New Meaning Foundation:
New Meaning Foundation is a charity focused on building affordable, modern, and sustainable
homes for people who have experienced homelessness. Offering training, patient employment
and hope for those living in poverty or disadvantage. This company has the location based in
water beach called as Barracks and developed for the ex-homeless people. This location
company is gently suitable for the Micro homes. On the other hand, the New Meaning
Foundation is also involved in running the functional skillsets like English, Maths and
Employability, this is exclusively built for the homeless people to make them more employable.
Whilst there is also provision for the construction skills given to the people associated with the
company in one or the other ways around with the New Meaning Foundation, at the same centre
and across east Anglia. This centre focuses on the smaller, informal and in supporting the
environment. (NMF, 2020)
The company new meaning Foundation is the sister organisation to the new meaning group.
New Meaning Foundation is a charity registered in England and Wales. It builds homes for the
ex-homeless and provides training and patient employment for the ex-homeless, NEET people
and other people experiencing hardship. It is also the sole doner and founder of MOJO
Foundation, a charity registered in The Gambia.
All surplus income is reinvested in training, development, and provision of new employment
opportunities for those in poverty and hardship. It is also to be identified and acknowledged in
the contribution for the enterprise award. The New meaning foundation was established by
David Lett and John Evans in the year 2006 and today this company includes organisations and
initiatives such as new meaning Training and New meaning Construction. In understanding the
company’s growth and spread we will analysing the company’s overall work and its association
and the partnership to make a strong case for the Award’s eligibility and or identifying the
areas of growth for future in the recommendation part. Below is the mention of the company’s
subsidiaries and its initiatives.
Mojo Foundation, is the charity organisation and the MoJo construction Ltd. Is also the charity
non-for-profit social enterprise in the construction industry? This is funded by the New
meaning Foundation. This company has the block making location at Tabokoto and made sure
the clay blocks are the environmentally friendly and called to be the safer to the normal used
cement blocks of grey colour. By these initiatives, it is to be noted here that the company is

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making its clay and blocks friendly for the environment and good for nature, indeed making a
strong output in the construction of the buildings. In these areas the company like Jambur and
in the western region of the Gambia, its preparing to build 3 bedroom and 4-bedroom modern
houses for sale and employing young adults or those who are previously employed. The
company is catering and taking care of the people are homeless or ex-homeless and the people
who are previously or currently unemployed and giving them the opportunity and skills to grow
in their career. This initiative particularly, has the vision to convert all the profits they get to
the profit of the Gambian people and locally by recycling this into the training, working
experience, jobs opportunity and in the form of bursaries for the people in the local region.
Secondly, the company vision is also providing funds to attend college and support to earn
owns leaving for two people on every one of their employees. Thirdly, the company is
committed to reinvestment of any kind of schemes into a second community enterprise village
built by Gambians. These initiatives also can buy a plot or offer plans and self-built
opportunities to the locals in the Gambia region, help the people in finances like during the
case of developing the building for the locals and they also work in the areas such as project
management, designs, build and other initiatives. (NMF, 2020)
New meaning Training, i.e., the company’s another initiative, is also one of the sister
companies. This company runs a various number of alternative education centres across the
region for supporting the locals and people in the region. This company is self-sufficient and a
social enterprise operating stand alone. This initiative of the company is plainly focused on
encouraging the creativity, entrepreneurial spirit and cultivating the passions among the people
they are associated with in the local region. The ethics and ethos of the company aligns to the
new meaning social enterprise philosophy of helping people get where they wanted to be in
their career and are those interested in creating social enterprise their way the journey. This
also supports in the helping find the people strength. New meaning training New Meaning
Training knows that the formality and structure of mainstream education doesn’t work out for
everyone. There can be a multitude of reasons for low attainment and engagement. Coming
away from secondary school without the normal progression pathway keys, like English and
Maths qualifications, can mean that young people feel a sense of hopelessness and failure.
Sometimes this is expressed as disinterest and negativity, but the reality for many is that they’ve
not yet tuned into something that works for them. It’s like something needs to flick the switch.
Or it may be that there have been other life experiences that have been blocking their path. This
company operates in five countries, and it say, quote

“We believe that every young person has the right to fulfil their potential. We patiently work
in a holistic way to understand the young person’s barriers to learning and to work out a way
forward. We want to help the young people to be inspired about possibilities and opportunities
and then to see that they can take more control of their future” unquote.

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Literature Review:
The Queen’s Awards for Enterprise are the most prestigious awards for UK business, designed
to recognise and encourage outstanding achievements in the fields of Innovation, International
Trade, Sustainable Development and Promoting Opportunity (through social mobility).
Analysing the New meaning foundation, the company’s main strength is found to be in the
various categories in the queen’s award. First and primarily in the promoting opportunities, in
the sustainability, and in the Innovation. Later, in this report we will be explaining the reason
for the same with giving a proper explanation to the eligibility for these two categories. In the
literature review, below we’re going to study the current company’s or the previous ones that
have successfully secure the Enterprise Award and drawing comparison with the queen’s
award. This section will also critically analyse the literature. (Anon., 2021)
Phoenix Health and Wellbeing: Sustainable Development
Phoenix Health and Wellbeing the winner for the Queen’s Enterprise Award for the year 2021
in the category: Sustainable development. The company generates all the revenue from their
own charitable trust and the social enterprise. The company is passionate about the social
enterprise and the sustainability. They have their social enterprise that is been developed to do
their all-charitable work they are doing. This company is also generating the income from the
public and local business, and they don’t receive any statuary grants from any organisations or
so ever. This company has gone from no clients to supporting 400 individuals each year with
just their independent funding. The prime focus is also being the improving the quality of the
life and saving the lives. The working of the company has been past 8 years of growth. The
business model is very innovative, claim by the company and has been impressive during the
pandemic 2021. They have been involved in supporting the individuals as much as possible
they could be during the national lockdown. (Gov, 2021)
Phoenix Health and Wellbeing, situated in Leeds, employs three people and 30 sessional
therapists. People with chronic health problems and modest incomes can benefit from massage,
acupuncture, and counselling services. By delivering full-fee massage and counselling services
to the public and employee assistance to local firms, the business model produces money to
sustain this free or subsidised charitable support. The company concept exemplifies passion
and commitment to sustainable development, and it is applauded for having such a large impact
in spite of its tiny size. The company's response to Covid-19 was outstanding, with online
sessions and podcasts reaching out to the lonely and isolated. The Queen's Award for Enterprise
in Sustainable Development is given to it because of its outstanding positive effects.. (Gazette,
2021)
“Applying for the Queen's Award for Enterprise can be intimidating, but it's actually a lot
easier than you might think. Breaking out your organization's activities and focusing on the
accomplishments within each area is a good starting point. The application process also
provides an opportunity to reflect on how you have addressed problems within your
organisation. Many small business owners do not take the time to accomplish this, although it
is a highly beneficial activity in and of itself. Most importantly, I would advise you to apply
since you never know where it can lead you.” - Phoenix Health and Wellbeing

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Community Shop Limited: Promoting Opportunity
Community Shop is a Community Interest Company that aims to make people stronger and
communities more confident. It offers members cheap groceries (Community Store) as well as
life-changing learning and development opportunities (Community Hub). The first store
launched in South Yorkshire in 2013, and since then, five additional stores have opened across
the country, including one in London. Individuals come from a wide spectrum of disadvantaged
groups, and the communities helped are in the top 10% for deprivation. The Success Plan, a
collection of 11 assistance programmes, aims to help people "identify their assets" as well as
the obstacles they face. To overcome those barriers, a team of experienced mentors creates
bespoke plans, and participants engage in facilitated group work. Community Leaders can be
trained by Success Plan graduates. (Gov, 2021)
Silixa Ltd: Innovation
Silixa Ltd, based in Hertfordshire, is a professional service company that operates globally in
the Energy, Environmental, Infrastructure, and Mining industries. It was created in 2007. The
company provides sensing systems based on their distributed sensing technology, which allows
for precise temperature and acoustic field measurements over fibre optic cables. Their unique
technology is used in the Carina fibre optic sensing system, which consists of an advanced
optoelectronics interrogator and sensing cables that are equipped with the new Constellation
family of designed fibres. The system's design provides a two-order-of-magnitude
enhancement in sensitivity (100x or 20dB improvement) over ordinary fibres.. (Gov, 2021)
TruffleHunter Ltd: International Trade
TruffleHunter Ltd was founded in 2007 and is situated in South Cerney, Gloucestershire. Fresh
truffles are supplied, and truffle products are produced for sale in a variety of food markets.
Due to the short shelf life, shipping from Europe, and the difficulties in locating truffles, the
company sought to strengthen its position by developing truffle goods with longer shelf lives
and more consistent quality, resulting in the launch of a new and successful line. Preserved
truffles, infused olive oils, ketchup, and mayonnaise, truffle crisps, popcorn, and seaweed, as
well as truffle presents are all available. In the last six years, sales to clients in the United States,
Canada, Germany, Hong Kong, and Japan have increased by more than eightfold. T. (Gov,
2021)
As the company “New meaning Foundation” has been active several years and has been well
developed in the other countries, it can notice that the work has been done hugely on the
sustainable developments and in the various other areas mainly in promoting the opportunities.
Further in the research, it will be analysed the importance and in which category the company
must be proceed and its final recommendation. But, from the above literature, the companies
in each categories case study can be seen. The new meaning foundation is well-structured
organisation with its sister organisations too operating the various countries. Supporting in the
construction and making it to be the sustainable and safe for the environment is also seen. The
company, however, doesn’t provide or showcase any information its board of trustees or the
team behind the company’s sustainable development. NMF has been working intensively in
expanding and in supporting the local people in the region which indeed makes it eligible for
the award. However, NMF has its own challenges in terms of making every product suitable

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and complying with the sustainability as there is no sustainability projections or strategy in
place in the company’s vision and mission statement. (Gov, 2021)

Research Purpose
The purpose of the research is investigating the suitability of New Foundation Company for
the Queen’s Enterprise Award. In this context, this research will investigate the current
categories in the enterprise award and its eligibility criteria for the application and then
comparing it with the company’s existing provisions that would in a way match with the award
application. This segment will use the data from the UK government portal and from the
website of the company including the sister organisations for complete analysis.
This research is being conducted to look at the eligibility aspects. Diving into it, this research
the Queen Enterprise award has 4 different categories, such as innovation, international trade,
sustainable development and promoting opportunity through social mobility (Gov, 2021). From
the companies above introduction, it can be observed that the company has been doing a lot of
work in the field of innovation, social enterprise, and sustainability, by this it gives a hint that
there is a scope for the company to apply for the queen’s award for enterprise in few of the
categories which can be cleared from the below research section. The main purpose of the
research is also to find out the outcome, if in case the company is eligible then in which
categories and what would be the recommendations for the company given from the research
for the application and successfully receiving it. In case, if the company isn’t eligible for the
enterprise award, then in this scenario what would be the best recommendation for the company
to improve and get an award or how to best present and demonstrate itself to reach the
Enterprise Award. The main reason for the research is also the fact the Queen’s award will
bring along valuable reputation and brand-name to the company in future and can also boost
the morals for the team in the company to work more harder and provide supportive
environment for the vulnerable people in the country and all other countries if operations. To
mention, the queen’s award benefits the company in various capacities such as , if the company
wins the award, they will be invited to the royal reception, will be presented with the award at
the grand ceremony by the representative of the Queen, this award winners will have the access
to fly the Queen’s award flag at the main office and can also use for the marketing purposes,
and lastly, the an official certification is also given. The above all would make real difference
to the image of the company across the globe and its presence overall. This award application
and winning can bring a successful track record for future, in this way the company
trustworthiness would highly increase and including the profits. From the evidence from the
website, it can be stated that the company’s value, its commercial revenue, and staff moral goes
up after winning the award for Queen’s Enterprise. Therefore, the research also becomes
important for the company to brag the Queen’s award. Not being very hypothetical, but the
New Foundation Meaning will have a direct implication on winning the award, in terms of
growth and value among the stakeholder’s involvement. As this Queen’s award is valid for five
years, the NMF is going to benefit and show a growing curve overall in its company
performance. In such scenario, the homeless people and under privileged people will be more
benefitted as the company’s growth. Therefore, the society will have a positive impact too
when NMF shows a growing phenomenon. Certain other evidence to prove the objective of the
research is, in long-run the company is going to be receiving a separate notice comparatively

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in the UK and worldwide. The international trade has been growing for all the winners of the
award, which clearly stats that the NMF is also going to have similar growth when expanding
overseas in the future. From the research conducted by the university of Strathclyde, it is found
that company winning the Queen’s award has shown overwhelming 73% of the respondents
has seen direct raise in the international trade. The NMF’s application for the Queen’s award
can make a huge difference, irrespective of the fact they going to receive the award or not. As
the step into the application of the award is itself is sufficiently evident is that the company is
making all its efforts to be the best. In case they become unsuccessful, they will come prepared
for the next time to brag the award for enterprise.

Methodology:
In this segment of the research, it will be explained on the research methodology including the
data gathering and process of the methods and sampling technique been used in the overall
research. Beginning into it, this is completely based on the secondary research and the
information gathered are from specified sources as follows:
- Queen’s Award for Enterprise, UK Government official portal
- The New Meaning Foundation Company including online information available (such
as website, articles, blogs, and other relevant digital information)
- Canvas and already provided resource materials
In this research the secondary information has been used whilst focusing both on the qualitative
data and the quantitative data from the above resources’ information, is being used in
conducting the research. The qualitative data may include the quoted information by
individuals or relevant stakeholders of the company whose opinions or feedbacks is considered
to draw relevance to the application of the award. This qualitative data can be gathered from
the company’s website and articles, in particularly the segments where it goes to the categories
of the enterprise award. The quantitative data has been used from the statistics being provided
online from the company website and relevant articles. The quantitative numbers play
important role in the research as it is a measure to define success of the company and its reach
in and across the globe where it is already been expanded. This data collected is directly or
indirectly related to the Queen’s award application and its categories, specifically the
information on the sustainable projects done so far and in plans and number of people that the
company has been supporting in imparting the employable skills to them to make them
empowered. Whilst the qualitative data will complement to the quantitative data and make
supportive evidence to the main eligibility check process. These two parameters of the research
are going to play the essential role in proving a fine conclusion to the case and deriving the
recommendations. Form both qualitative and the quantitative information gathered from the
resources it can be easy to understand and present in the numbers to prove if the company is
eligible for the application of the awards or not. The numbers in the sustainability development
of the company, such as the number of projects being delivered so far from the point of
establishment of the company, what kind of materials and all other projects that are in the
pipeline of the company will be counted as a part of the research information gathering. It is to
be noted that the feedbacks collected from the various sources and places in and online, would
be complementing the actual research and would play a supportive role for the analysis of the

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research. Further down the research analysis, the author will be proceeding with the considering
the above-mentioned research ways and patterns and make analysis and submit the
recommendations and conclusion for the report.

Data Analysis & suitability for the Queen’s award

The queen’s award has its own eligibility criteria for the award application, and it is divided
into four different categories. It allows the applicants or the companies to go for either 1 or
more than one category to apply for the award. The award categories and its eligibility criteria
are mentioned below. In this part of the research, the author is going to investigate each
possibility of the category and comparing to the company to check which one they are not most
suitable for. As there are four categories of the award the author is going to analyse with the
stats available on the available resources to deeply navigate through the parameter of the
application process and check its availability of the specific category. Once after drawing the
analysis report from this segment, the research will put forward a strong case in the areas of
development and provide furthermore areas of improvement for the company to grow widely
and be successful for the application for the award. (Gov.UK, 2020)
Queen’s award for Enterprise:
Queen’s Awards for Enterprise, Categories: The Queen’s Awards for Enterprise are for
outstanding achievement by UK businesses in the categories of:
- Innovation
- International trade
- Sustainable development
- Promoting opportunity through social mobility
Eligibility for applying
To apply for the Queen’s Award for Enterprise your organisation must:
- Be based in the UK (including the Channel Islands and the Isle of Man)
- File its Company Tax Returns with HM Revenue and Customs (HMRC)
- Be a self-contained enterprise that markets its own products or services and is under its
own management
- Have at least 2 full-time UK employees or part-time equivalents
- Demonstrate strong corporate social responsibility
- Your organisation can be a business or non-profit.

Suitability analysis:
In terms of eligibility for the award, the Queen’s award criteria are being met by the company.
From the website, it can be discovered that the company is more than 2 people staff employed
staff, it is indeed based in the UK, it has demonstrated a successful track record in providing

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the strong corporate responsibility through its various initiatives and finally the company is
non-for-profit which all above makes the company eligible for the Queen’s award application.
Each of the award categories has additional entry criteria.
International Trade
Winners have demonstrated that their business has achieved substantial growth in overseas
earning and in commercial success (for their business size and sector) through either
outstanding achievement over 3 years or continuous achievement over 6 years. (Gazette, 2021)
To apply for the International Trade award, company must also:
- Have made a minimum of £100,000 in overseas sales in the first year of your entry and
show year-on-year growth (Gov, 2021)
- Prove that your organisation has achieved outstanding growth in overseas earnings
relative to your business size and sector
- Prove steep year-on-year growth (without dips) in overseas sales over 3 years - or
substantial year-on-year growth (without dips) over 6 years (Gov, 2021)
Suitability analysis:
The secondary data available on the various platform of the company lacks the data in terms
of exact analysis for the company’s eligibility in this above category. If goes in understanding
as per the available resources, it can prove that the company is having an excellent track record
in the foreign lands as it has been operating the five different countries. The company can also
be seen achieving outstanding growth as seen in the data on Gambia and the company’s
contribution overall. As the company data isn’t sufficient to prove point 3, the author would
obtain from decision making in this category application. (Gov.UK, 2020)
Innovation
Innovation achievements are assessed for: invention, design, or production of goods;
performance of services; marketing and distribution; or, after-sale support of goods or services,
that have realised outstanding commercial success over 2 years or continuous commercial
success over 5 years
To apply for the Innovation award, company must also:
- Have an innovation that has not been sold before
- Have had your innovation available on the market for at least 2 years
- Have recovered all the investments made in your innovation or show that the innovation
will recover its full costs in future
- Show outstanding commercial success because of innovation over 2 years - or
continuous commercial success over 5 years

Company’s innovation should be in one of the following categories:

- Invention, design, or production of goods
- Performance of services
- Marketing and distribution

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 - After-sale support of goods or services
Suitability analysis:
As the NMF company is focused on the social enterprise and charity works it can’t bring its
relation to the “innovation product” or as such. However, the company has the good proven
track record in producing the innovative sustainable product for the construction of the modern
house but as this award category implies more into commercial gain and innovation in terms
of uniqueness, the NMF might likely to not stand strongly on this category compared to its
other available category in the awards. Company would be still interested in putting forward
its name into this category for its innovation under the construction sector but should be
mindful that this category is highly focusing towards being invention, design of products, after
sales of goods and services and marketing. Also, in terms of the awards “years” requirement
category the company seems to be performing not as high as it should ideally be required to
make it competitive and stand out among the companies.
Sustainable Development
Winners in this category demonstrate commercially successful sustainable development
practices. Sustainable development achievements are assessed for: invention, design, or
production of goods; performance of services; marketing and distribution; after-sale support of
goods or services; or management of resources or relationships with people and other
organisations. (Gov.UK, 2020)
To apply for the Sustainable Development award, company must also:
- Show how you have achieved outstanding sustainable development for more than 2
years
- Provide evidence of the benefits or positive outcomes of your actions or interventions
Suitability analysis:
Mojo Space: The company has created the most innovative of proceeding forward, the mojo
space of the company has created energy efficient homes and very cosy homes with high
standards.

Energy efficient
120

100

80

60

40

20

0
Carbon Dioxide CO 2 Emission Control

Energy efficient

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The above stats shows that the company has successfully controlled the carbon dioxide
emission to 65% less. This displays that the company has not only controlled the carbon
emission and saved the environment to as much possible extent but also the company has been
involved in providing standard houses supporting the people during pandemic which help them
in working from structure. (NMF, 2020)
SPACE Micro-Homes

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12

10

0
Micro Homes SPACE

From the above chat, the NMF has proven an excellent track record in constructing SPACE
micros homes for roofless people and all those clays being used in the construction and the
resources all looks very sustainable in the way it is been developed, also the £1.75 M project
in this domain is underlying.
The New Meaning Foundation is the sister organisation which has its complete focus on the
construction of sustainable homes in not only in terms of in long-lasting but also in using the
materials in making environmentally friendly projects for the people. (NMF, 2020)
Promoting Opportunity (through social mobility)
This category recognises businesses and organisations that are providing high quality social
mobility initiatives and programmes that specifically reach out and support people from
disadvantaged backgrounds, to inspire and guide the best talent into their organisation and
beyond. The programmes include work experience, careers advice or mentoring for young
people; offering non-graduate routes such as traineeships or changing recruitment practices;
and giving equal support and progression opportunities to all employees.
To apply for this award, your organisation must also have supported people from disadvantaged
backgrounds in improving their job skills and their chances of finding work.
This includes doing one or more of the following, for at least 2 years:
- Providing work experience or careers advice
- Mentoring
- Offering interview and job-related training
- Making sure your recruitment process is open to everyone

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You’ll need to prove the benefits for:
- The people you’ve supported
- Your organisation
- Your employees
- The wider community (Gov.UK, 2020)
Suitability Analysis:
NMF has been Offering training, patient employment and hope for those living in poverty or
disadvantage. Below are the best examples of the programmes that the company has been
offering in its terms as charity organisation. Through this programme, it not only develops the
skills among the individuals but also make them empower and earn for themselves to give them
a better future. Here are the programmes as follows:
New Meaning's Construction Skills Programme this is one of the training the company
provides, this is aimed at young people at the age range from 16 to 18 and some by case-by-
case basis. This program is hugely sought-after skills. They are built for the those are looking
for career in the construction. This course also combines practical skills like painting,
carpentry, Health, and safety including Maths and English.

The Work & Study programme is another program developed for the young people from 16
to 18 and few by case-by-case basis. It consists of 1-2-1 tutoring in English and Maths and
Employability. This program also provides 16 hours of work experience whilst tutoring which
indeed making the young people employable and with practical skills.

The Achieve Life skills programme is an entry level course designed to empower and support
young people in everyday fundamentals for living life more independently. The course works
towards a Diploma in Independent Living Skills, an employability award as well as English &
Maths. It includes modules on money management, independent living, accessing &
interpreting travel timetables, healthy eating, and health & safety. (NMF, 2020)

Skills
120

100

80

60

40

20

0
graduates are in employment pass Maths & English

Skills

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The above chat states, 98% pass in the English and Maths, 80% graduates are in the
employment. Also, 418 graduates from the programmes. All these stats in the awards category
proves to be well suitable compared to other categories.
From the above requirement of this specific award category, it is seen that the company has
been providing work experience and career advice through its various programmes, offering
training sessions for people in the region, and the company is also open for all to join from the
age range prescribed. The company has proved track record in benefiting people it has
supported, its organisation, its employees, and its wider community. (NMF, 2020)

Discussion:
The New Meaning foundation company has seen has lot experience in the field of the providing
fine opportunities for all the people and in the local regions where it goes serving. By providing
these opportunities, it not only creates a platform for the young people and make them
employable but also provide lot of employability opportunities to the people in the local region.
Therefore, the company application for the Queen’s award in this category looks plainly
worthwhile. In terms of the other categories such as Innovation and in other areas it looks the
company has done quite less work than it has done in the other ones. The main challenges of
this research were the availability of the company’s in-depth details including company’s
financial health and team. Through this information, it would have been more feasible to
research the other aspects that might make the company go more suitable for the same or apply
for the new category. The availability of the complete information would have added value and
might have acted as the turning point in the whole research. But the current available
information on the website and other article online made it easier investigate the company’s
health and growth. The international expansion of the company seems to be growing wide, as
it can be noted that the company is already stretched into 5 other nations around the globe. It
can be worth including in the research, that the forecast of the company’s growth is looking
very healthy in terms of its growing and reaching wide globally and in last being supporting
all the nationals through its supportive mechanism programmes.
The company will have a real and direct affect in the winning the award for the enterprise in
UK. As the track record of the previous company’s shows that the entities which have won the
Queen’s award has shown a steep increase in the growth of the company in various capacities.
The few mentioned areas of the company are in the areas of finances, by generating revenue
for the company among its stakeholders involved. Secondly, the company will have growth in
its team morals and getting fresh talents for the company which in future may terns out be the
best for the company’s growth overall. The Queen’s award can bring lot of changes and positive
affects to the NMF, and it will show the good growth curve in coming 5 years and in longer
run. In case, considering the other side of the coin that the company isn’t winning the award
still the company will have high chances for applying next year, it can act as the source for the
motivation for the company in coming times. It can be argued that the company isn’t generating
sufficient source to apply for all the categories, so should the NMF stop applying for all. The
author emphasis, that the NMF must choose the best of the best works it does include all the
small works in UK and outside and show case itself as an achievement for overall growth
during the award application process. By submitting all the works and collecting all the

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information at one place and make a difference in reflecting the work the NMF has been
achieving so far since its inception.

Recommendation:
The above report on the New Meaning foundation covers all the aspects and achievements of
the company done so far and including the projects in the pipeline. It is noted and
acknowledged that the company has been very active in providing opportunities to the people
in the region and internationally as well, wherever it goes expanding and for which the Gambia
example has been taken into consideration. The NMF has also contributed a lot in terms of the
Employability opportunities for the people its working with and all those being associated with
the NMF or its sister organisation nationally and internationally both. Noting all the above
statistics and data, below is the recommendation for the company for the suitability for the
Queen’s award for Enterprise
1. Enhancing Support in Careers and Mentoring:

The NMF has been doing excellent work in the field of careers to the young people in
various ways, such as by hosting programmes, employability opportunities and giving
a platform for the people in Gambia and in the local areas of international expansion.
Comparing it with the Queen’s award category in opportunities through social mobility,
there are four sub-criteria required for an institution to work on for winning the award.
In these aspects, NMF fulfils all the three areas very intensively with complete data and
statistics but only aspect in missing is the “mentorship” or the career advice services. It
can be the lack of availability of the information, but company must have complete data
in this area, if they are looking to apply for the Queen’s award in the category

2. Counting & collecting all work and achievements:

From the testimonies of the previous award winners and also from the government
website, the most valuable information has been found that the company applying for
the Queen’s award must not miss including any tiny information they may have. NMF,
might not acknowledge the worth of the small information it can play during the
application and in winning the award. Hence, it is strongly recommended that the
company must collect, gather, and include all the information for all the categories it is
going to apply for the role.

3. International expansion and trade:

In among the four categories for the Queen’s award, one of them being the international
trade but upon investigation of the company data and information it is found that even
though company has quite heavy international expansion including millions of pounds
of projects in the pipeline, there is a potential for the company to investigate this award
category and applying. Compared to the other categories of the award, it can be noted
that the company has been doing quite in other. However, the company would like to

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 revisit its international expansion steps and proceed further in taking themselves into
the account for this award.

4. Figures and statistics:

The information on the number people have been supported by the company since it
began its operation, may add value during the Queen’s award application. From the
research, its concluded that the company that provides its accurate numbers and
measures itself will likely be considered for the Queen’s award. Apart from being this,
the Award application eligibility also shares that there must be measurement in terms
of the opportunities or work it has done and being doing for the people and community.
Statistics will play a positive impacting role in this process too. This recommendation
is provided to the company as the information can be more enhanced to viewers and
NMF should consider sharing their achievements in numeric form with the public too.

5. Internal Team committee:

The award application process depends on how accurately and completely the
information of the application has been formatted whilst noting each detail of the
company that goes with the award category. Therefore, it is recommended that the
company must have an internal team setup to investigate the application of the award,
whilst the consultation should be caried out intensively to include the members and all
stakeholders and making sure not representation or inputs been gone not mentioned.

Conclusion:
The research on the suitability of the New meaning foundation for the application for the
Queen’s Award for Enterprise concludes that the company is eligible in the core of it the
award’s requirements and further more investigating into the award’s categories it is identified
that the company is eligible for the all the categories of the Queen’s Award, this research has
also provided in detail analysis on each of the award category and it is seen that the company
is closely suitable for the 2 categories of the Queen’s Award for Enterprise i.e. Promoting
Opportunities and Sustainable development. The NMF has been achieving a great milestone in
terms of promoting opportunity among the people and the community it is serving in.
Hence, the research concludes that primarily the company should be applying for the Queen’s
Award for Enterprise in the category of Promoting Opportunities and secondly it can also
consider in applying in the category of sustainable developments. However, if the NMF is
considering all the information and acknowledge all the work in terms of its International Trade
and Innovation, company can consider for the application of the Queen’s award in more then
one category. The author would like to emphasis on the various elements of the information
provided on the secondary sources of information available. It should also be considered that
the amount of data available and the way all the points are covered in the application process
can affect the Queen’s award application. To also mention, that the company has been doing

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excellent job in serving people in the community nationally and internationally, therefore the
company’s zeal to be not affected by any means irrespective of the results of the Queen’s award
for Enterprise. In 2021, more than 200 companies have received this award in various
categories, it is also strongly recommended that the company have a look at referring to the
past experiences of other applications and particularly those got successful with winning the
Queen’s award. The post winning achievements for the company are evidently depicting high
growth. Hence, the NMF must consider working on the strategic plans. For the application of
the award company can consider the recommendation to form an internal team dedicated on
the award application or NMF can go have a third party in setting their evaluation and
application for the Queen’s award for Enterprise.

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References:

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Foundation, N. M., 2020. New Meaning Foundation. [Online]

Available at: https://www.newmeaningfoundation.org/
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